Building Operational Excellence with Trena Stubbs : TMM 175

From Virtual Support to Government ContractsAre you ready to transform your business operations and unlock scalable growth? In this episode, Lisanne Murphy interviews Trena Stubbs, founder of CEO Apex Virtual Solutions, about her journey from virtual assistance to becoming a leader in operational excellence — including her insights into AI, government contracts, and industry trends that are shaping the future of business support.   Key Topics: Trina's background and how her early organizational skills led to founding Apex Virtual Solutions The evolution from providing virtual assistance to building operational frameworks for scaling Common operational gaps small businesses overlook and how to address them early How to empower teams through systems setup and strategic delegation The role of AI in virtual support and client fulfillment, plus balancing technology with human touch Transitioning from virtual assistants to high-end services and the upcoming shift away from VA components Navigating government contracts: opportunities, challenges, and key processes Differentiators that set Trina’s consultancy apart in a competitive market Industry trends: fractional movement, remote work, and the rise of strategic partnerships Personal growth reflections, including the importance of self-awareness and managing client relationships effectively   Timestamps:   00:00 - Welcome and introduction to Trina Stubbs and her expertise 02:05 - Trina's journey from corporate to virtual support and operational frameworks 04:58 - Identifying client needs and the operational gaps in businesses 07:56 - When and why businesses should bring in operational support early 08:57 - The importance of systems, culture, and communication in business success 10:07 - Types of businesses Trina works with, including government agencies 11:18 - The impact of AI on operations and client service — finding the right balance 12:49 - How AI influences client fulfillment and team dynamics 15:00 - Managing different client preferences for old-school vs AI solutions 16:28 - Transitioning away from VA services and the strategic reason behind it 17:19 - Managing context switching and energy in serving diverse client needs 19:56 - Effective client acquisition strategies: blogging, partnerships, and thought leadership 21:45 - Winning government contracts: strategies, challenges, and success stories 23:29 - Unique aspects of Trina’s approach and her secret sauce—personal involvement and relatability 25:37 - Self-awareness as a business owner: leveraging strengths and managing weaknesses 27:08 - Industry trends influencing Trina’s business: fractional movement and remote work 29:36 - How to connect with Trina and follow her work   Connect with Trena Stubbs:https://apexassisting.com https://www.youtube.com/@trenastubbs https://www.tiktok.com/@trenavstubbs https://www.linkedin.com/in/trenavstubbs/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!