The Marketing Matrix
by Lisanne Murphy
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
Episodes
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Career Strategy, Leadership Growth and AI Readiness with Yousuf Siddiqui : TMM 200
In this episode of The Marketing Matrix, host Lisanne Murphy welcomes Yousuf Siddiqui, founder of Edge Careers, to unpack how professionals can make smarter career moves in a world reshaped by AI. Yusuf shares his framework for building a strategic career path, why most people focus on tactics…
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Unlocking Public Affairs, Crisis Management, and AI in Communications with Andy Boian : TMM 199
In this episode of The Marketing Matrix, host Lisanne Murphy welcomes Andy Boian, founder and CEO of Dovetail Solutions. Andy shares how his background in the White House, political campaigns, and corporate communications shaped his approach to public relations, crisis management, and…
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Navigating Business Growth, Innovation, and Market Expansion with Sam Ziman : TMM 198
In this episode of The Marketing Matrix, Lisanne Murphy interviews Sam Zimmin, CEO of Global CI, a long-standing federal contracting firm. They explore how Sam’s unique background, company evolution, and innovative approach have propelled the company from traditional government contracts to...
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Unlocking Service Business Success with Joe Crisara : TMM 197
In this episode, Lisanne Murphy interviews Joe Crisara, a renowned sales coach for blue-collar service providers. Joe shares his transformative journey from struggling contractor to leading industry educator, emphasizing the importance of diagnosing problems, emotional connection, and strategic...
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How AI is Shaping Business Growth and Strategies with Kathy Steele : TMM 196
Discover how industry leader Kathy Steele navigates the evolving landscape of AI, marketing, and business growth. This episode explores the strategic integration of AI, market dynamics, and innovative outreach methods that are redefining success for mid-market companies. In this episode, you will...
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The Journey to Soul Sovereignty with Lyn Christian : TMM 195
Dive into an inspiring conversation that blends spiritual insight with practical strategies for authentic living and leadership. Lynn Christian shares her transformative journey, the science behind inner guidance, and how to live a life aligned with your true self in today’s chaotic world. In…
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Unlocking Scalable Growth and AI Integration with Lindsay Sutula : TMM 194
In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Lindsay Sutula, founder and CEO of Top Fox Marketing. Lindsay shares insights on operationalizing sales and marketing for high trust service businesses, the importance of removing founder bottlenecks, and navigating the rapid...
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Unlocking Organizational Culture with Shelley Smith : TMM 193
Join us as we dive into the transformative world of workplace culture with Shelly Smith, founder of Premier Rapport. Shelly shares her 35+ years of experience helping organizations detect early signs of cultural dehydration and turn around their workplace dynamics effortlessly. Key Topics: The...
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Building Impact and Scaling Impactful Civic Education with Vince Meldrum : TMM 192
Explore how Vince Meldrum has grown Earth Force by 400% without losing its soul, and how his innovative frameworks are transforming environmental and civic education for youth across the US. Main Topics The origins of Earth Force and the story behind youth-led environmental activism Strategies…
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Harnessing AI and Human Ingenuity in Consulting with Elaine Buxton : TMM 191
Episode Summary: Join host Lisanne Murphy as she chats with Elaine Buxton, President and CEO of Confero, a nationally recognized customer experience research and mystery shopping firm. In this conversation, Elaine shares how Confero helps multi-location businesses uncover what customers are...
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Harnessing AI and Human Ingenuity in Consulting with Molly Lebowitz : TMM 190
Join host Lisanne Murphy as she chats with Molly Lebowitz, Vice President of Industry Consulting and Brand at Propeller, about navigating the evolving landscape of management consulting amid AI advancements. Discover how Molly’s unique journey from engineering to consulting, her passion for car...
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Navigating Technology and Human Transformation with Michael Daehne : TMM 189
In this episode of The Marketing Matrix, Lisanne Murphy sits down with Michael Daehne, CEO of FlexPoint Consulting, to explore how technological innovations, especially AI, intersect with the human side of business transformation. They discuss practical strategies, industry insights, and the…
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Unlocking Leadership, Career Fulfillment, and Emotional Intelligence with Heather MacArthur : TMM 188
Join Lisanne Murphy as she hosts Heather MacArthur, an executive coach with over 20 years of experience, in a deep conversation about nurturing meaningful careers, emotional awareness in leadership, and the power of vulnerability. Discover practical insights on transforming workplace culture,...
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Mastering International Business Expansion with Cyril Moreau : TMM 187
Discover strategic insights from Cyril Moreau, founder of International Executive Consulting, on navigating cultural differences, execution challenges, and the rapid evolution of AI in global market expansion. Whether you're a startup or an established company, learn how to scale effectively…
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Managing Less, Making More with Juliana Marulanda : TMM 186
In this episode, Juliana Marulanda shares her journey from Wall Street to transforming digital agencies into efficient, scalable businesses. She emphasizes the importance of operational documentation, data dashboards, and celebrating wins to foster a success mindset. Juliana also discusses her...
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The Leadership Advantage: How Internal Growth Drives External Success with Kristen Toth : TMM 185
In this episode, Kristen Toth shares her journey from engineering to leadership coaching and entrepreneurship, revealing her innovative approach to supporting high-growth ventures and fostering internal growth for sustained success. Whether you're a founder, executive, or aspiring leader…
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Unlocking Leadership Potential with Elizabeth Wiseman : TMM 184
In this episode, we explore what truly separates high-impact leaders from average ones through the lens of leadership expert Elizabeth Wiseman. From her research inside global organizations like Oracle to her bestselling books on leadership, Liz reveals how great leaders don’t just manage...
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Understanding Ad Fraud and the Future of Digital Security with Rich Kahn : TMM 183
In this episode, we dive into the complex world of ad fraud prevention, exploring how companies can safeguard their digital marketing investments from malicious traffic. Rich Kahn shares over three decades of experience, revealing how innovative technology and strategic approaches are reshaping…
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Unlocking Financial Wisdom with Deborah Price on the Power of Money Coaching : TMM 182
In this episode, we discuss: Deborah's background bridging psychology and finance, and her journey to creating the Money Coaching Institute The core principles of money coaching and its ability to change subconscious patterns in just a few sessions Why money is a neutral energy—a powerful tool…
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Unlocking Leadership Potential with Rick Bowers : TMM 181
Explore how emotional intelligence, curiosity-driven questioning, and AI tools can transform leadership and organizational growth. Join Lisanne Murphy and Rick Bowers for insights into coaching strategies, assessment tools, and market trends impacting leadership development in 2026. Main Topics:...
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Unlocking Organizational Growth Through Curiosity and Operational Excellence with Jon Bassford : TMM 180
In this episode of the Marketing Matrix, Lysanne Murphy chats with Jon Bassford, a seasoned operations professional and author, about how curiosity fuels innovation in business operations and leadership. Discover how curiosity can transform organizational culture and drive sustained growth,...
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Navigating Cross-Cultural Business Interactions with Valerie Bath: TMM 179
Discover how cultural awareness influences global leadership and effective communication. In this episode, Val Bath shares invaluable insights on cultural differences, the importance of self-awareness, and practical strategies for bridging cultural gaps in international organizations. In this...
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Unlocking AI Native Business Models with Oksana Matviichuk : TMM 178
Discover how AI is revolutionizing business structures and why building AI-native models can create resilient, scalable, and innovative companies. This episode features insights from Oksana Matviichuk, a strategist transforming startups and enterprises through AI-driven frameworks. Key Topics…
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Mastering Sales with Nikki Rausch - The Art of Permission and Authenticity in Selling: TMM 177
In this episode of The Marketing Matrix, Lisanne Murphy interviews Nikki Rausch, CEO of Sales Maven, about transforming the misunderstood art of selling into a genuine and permission-based conversation. Discover actionable insights on how to sell authentically, leverage storytelling, and invest…
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Exploring Innovation, Insurance, and Emerging Technologies with Kyle Butler : TMM 176
Discover how Kyle Butler is bridging the gap between cutting-edge emerging technologies and risk management through bespoke insurance solutions, with insights into digital humans, electric cruise ships, and Fidgetal tech. Join us for a conversation on how these innovations are shaping industries...
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Building Operational Excellence with Trena Stubbs : TMM 175
From Virtual Support to Government ContractsAre you ready to transform your business operations and unlock scalable growth? In this episode, Lisanne Murphy interviews Trena Stubbs, founder of CEO Apex Virtual Solutions, about her journey from virtual assistance to becoming a leader in operational...
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Scaling Business with AI – Growth Without Damage with Matt Savarick : TMM 174
In this episode of The Marketing Matrix, Lisanne Murphy sits down with Matt Savarick, a sales and revenue systems expert, to explore how businesses can harness AI and strategic systems to grow sustainably—without burnout or wreckage. Discover insights from personal experience, innovative tools…
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Resilience, Reinvention, and Women Empowerment with Joan Burge : TMM 173
Explore Joan Burge’s inspiring journey from an administrative professional to a trailblazing entrepreneur and women’s empowerment advocate. Discover how she built a transformative industry, navigated personal crises, and championed the role of women in leadership. In this episode: Joan shares her...
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Harnessing Organizational Learning & Leadership Development with Rosina Racioppi : TMM 172
Discover the insights behind building strong leadership pipelines, embracing curiosity in organizational change, and leveraging AI responsibly in talent development. Rosina Racioppi shares her extensive experience in HR, leadership, and lifelong learning, offering practical advice for…
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Unlocking Human Potential with Physics-Based Assessment Technology with Wei Houng : TMM 171
Discover how physics-based data is transforming human optimization, team building, and mental health strategies. Join Lisanne Murphy in an insightful conversation with Wei Houng, co-founder of HumanOpt Technologies, as they explore innovative assessments that leverage fundamental physical laws to...
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Unlocking High Performance Through Disruption and Integrity with Janet Breitenbach : TMM 170
In this episode of The Marketing Matrix, we dive deep into the transformative power of disruption, integrity, and self-awareness in personal and professional growth. Janet Breitenbach, an esteemed executive coach and part of Novus Global, shares powerful stories, frameworks, and insights on how...
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Mastering Conflict on Navigating High Conflict Personalities with Bill Eddy: TMM 169
Ever wondered how to manage difficult people, whether in legal disputes, workplaces, or everyday life? In this episode, Bill Eddy shares practical frameworks rooted in psychology and law to handle high conflict personalities effectively. Discover how simple, respectful strategies can transform...
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Navigating Business Growth in a Evolving Tech with John Thackston : TMM 168
Discover how John Thackston, CEO and co-founder of Soar Performance Group, leverages his background in sports and family business to solve complex sales and go-to-market challenges for large corporations. This episode explores the intersection of business strategy, AI innovation, and leadership...
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Transformative Mind Technique with Dianna Anderson : TMM 167
Discover how mastering the art of conversation can transform leadership, organizational culture, and personal growth. Dianna Anderson shares her transformative approach, Untying the Knot, and how it can be applied across all areas of life and work. Key Topics: The significance of conversations in...
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From Ideas to Outcomes: Mastering Customer-Focused Product Strategy with Josh Seiden : TMM 166
In this episode of The Marketing Matrix, Lisanne Murphy interviews Josh Seiden, a renowned authority in product management, outcomes-focused strategies, and customer-centric design. Discover how simple frameworks can unlock growth, improve collaboration, and create products customers truly want…
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Unlocking the Power of Your Mind: Insights from Vernon Webb on the Silva Method : TMM 165
Unlock your mind’s hidden power and change your life. Vernon Webb breaks down simple, science-backed techniques from the Silva Method to shift your beliefs, sharpen intuition, and create real, lasting transformation. In this episode: Vernon Webb’s background and journey into mind development The...
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Unlocking the power of human connection and leadership transformation with Carol Robin : TMM 164
Join host Lisanne Murphy as she explores Carol Robin's entrepreneurial journey, her groundbreaking course on interpersonal dynamics, and her innovative work with Leaders in Tech. Discover how vulnerability, emotional intelligence, and authentic relationships can elevate both personal success and...
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Mastering Business Storytelling with Gavin McMahon : TMM 163
Unlock the power of storytelling in business with Gavin McMahon, CEO of Fast Forward, as he discusses how narrative shapes decision-making, branding, leadership, and change. Discover how different storytelling genres influence various aspects of organizational success and learn how AI is...
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Building Future-Ready Systems with Semantic Modeling and AI with Dave McComb : TMM 162
Summary In this episode of the podcast, host Lisanne Murphy interviews Dave McComb, a pioneer in semantic modeling and enterprise ontology. Dave shares insights into the evolution of Semantic Arts, the transformative power of knowledge graphs, and the challenges of implementing data-centric...
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Strategic Leadership and Navigating Uncertainty with Sarah Gallagher : TMM 161
Strategic Leadership and Navigating Uncertainty with Sarah Gallagher of The Persimmon GroupDiscover how Sarah Gallagher's unique journey from linguistics to executive leadership has shaped her approach to navigating organizational challenges, especially during the pandemic. In this episode, we...
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Unlocking Organic Growth & Personal Branding with Caroline Pennington : TMM 160
Discover how Caroline Pennington, a former executive recruiter turned marketing expert, leverages LinkedIn and organic strategies to build powerful personal brands and attract ideal clients. This episode offers actionable insights for entrepreneurs eager to grow their visibility without relying...
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Unlocking Thought Leadership & Business Growth with Peter Winick with Peter Winick : TMM 159
In this episode of The Marketing Matrix, Lisanne Murphy sits down with top B2B thought leader and CEO Peter Winick to explore how thought leadership platforms can powerfully transform business growth. Discover actionable insights on leveraging books, AI tools, and strategic thinking to unlock…
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Why AI Alone Won’t Transform Your Company with Josh Bellis : TMM 158
Summary In this episode of The Marketing Matrix, host Lisanne Murphy speaks with Josh Bellis, a global HR executive and educator, about the intersection of human intelligence and artificial intelligence in the workplace. They discuss generational differences in work ethics, the importance of…
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Embracing Change and Cultivating Leadership with Louis Lemieux : TMM 157
In this episode, we explore how leaders can effectively navigate change, foster innovation, and leverage their diverse experiences to drive organizational success. Louis Lemieux shares insights from his extensive global career, emphasizing the importance of trust, mindset shifts, and continuous...
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Embracing Holistic Leadership and Personal Growth with Russ Simon : TMM 156
Discover how leadership, personal development, and health intertwine to create a more fulfilled and impactful life. In this episode, Russ Simon shares his journey from fulfillment to entrepreneurship, the importance of understanding oneself, and how integrating mind, body, and spirit can elevate...
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Unlocking Multidimensional Success with Carlos Noche: TMM 155
In this episode, Lisanne Murphy welcomes Carlos Noche to explore his multifaceted entrepreneurial journey, innovative sales strategies, and the impact of AI in sales and coaching. Discover how embracing diverse passions can create a dynamic and resilient career, and learn practical insights on...
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Unlocking Transformational Leadership and Consciousness with Ursula Pottinga : TMM 154
Summary In this episode of the Marketing Matrix, host Lisanne Murphy speaks with Ursula Pottinga, an expert in transformational leadership, neuroscience, and consciousness. They delve into the intersection of science and spirituality to enhance leadership effectiveness, the role of neuroscience...
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Bridging Borders: Leadership Across Cultures with Rashmi and Suren Kapse : TMM 153
Summary In this episode of The Marketing Matrix, we explore the nuances of intercultural leadership and global business growth with Rashmi and Suren Kapse, founders of Apt Culture. They share their journey into leadership development, innovative strategies for navigating US-India business…
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Building Leadership Excellence and Navigating AI Disruption with Daniel Stewart : TMM 152
Summary In this episode of The Marketing Matrix, host Lisanne Murphy interviews Daniel Stewart, an internationally recognized expert in leadership development and co-author of Lead Now. Daniel shares his journey into leadership coaching, innovative frameworks from Stort Leadership, and how AI is...
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The Surprising Key to Increasing Your Sales Win Rate with William Wallace : TMM 151
Summary In this episode of The Marketing Matrix, host Lisanne Murphy interviews William Wallace, EVP at Revenue Storm. William shares insights into sales success, emphasizing the importance of strong qualification processes and the transformative role of AI in sales. He discusses…
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About this show
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
Hosted by
Lisanne Murphy
Categories