Building Our CRM (Part II)
from The Marketing Trench Hosted by Ricardo Bueno, Scott Schang, Dustin Steeve
In the previous episode, Dustin talked about how they’d gone about selecting their CRM and figuring out how to put it to best use. But here’s the problem … Marketing isn’t a “one-size-fits-all” strategy. You can’t market to the masses and still be personalized. In this episode, we talk about how to think about your CRM strategy and move from Customer Relationship Manager to Customer Relationship Assistant. In other words, how do you use your CRM to automate, while still being personalized? And how does automation help in the trust building process?
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