The Marketing Trench
by Ricardo Bueno, Scott Schang, Dustin Steeve
This is a podcast for real professionals who know they need to do real work but want to do it more efficiently and effectively.Join real estate experts, Ricardo Bueno (Marketing Technology Director, WEST), Dustin Steeve (CEO of Lighthouse Escrow), and Scott Schang (co-Owner of Buywise Mortgage & Founder of ‘FindMyWayHome.com’) as they share marketing strategies and tactics, straight from the trench.
Episodes
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Selling Real Estate During Uncertain Times
The last year has been difficult for a lot of people after dealing with a string of traumatic events. And with that, if you're thinking about launching a new marketing campaign, if you're thinking about hitting the phone and dialing for dollars, if you're thinking about door knocking and your…
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How COVID, Taxes and Politics Will Affect Real Estate in 2021
Today we are going to talk about Californians fleeing California (and other states). There are questions about if this is actually a real thing that’s happening. And if it is, whether or not it's something the real estate industry can take advantage of. Because if people leave the state, they’re...
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Tool Spotlight: Using Tophap Real Estate Analytics Platform
Today we speak with Anton Danilovich the CEO and Co-founder of TopHap, a comprehensive data and analytics platform for real estate professionals. TopHap’s AI-powered analytics platform provides buyers and sellers confidence in one of the largest decisions of their lives -- the purchase and sale…
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Are You a Guide or a Hurdle on the Customer Journey
Are you effectively guiding your customers along their buying journey or standing in their way? Large tech companies spend mass amounts of money testing how easy people can move through their products from start to finish to make sure that there's as little friction as possible. They do this to...
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Silver Lining Marketing Strategies
COVID has forced everything into the digital world. Even though the world was already going in this direction, the pandemic put the transition into express mode speeding up the move of the real estate industry to e-commerce by a factor of 10. We are finding that most inquiries for real estate...
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COVID, Biden, and Business Planning for 2021
With the election coming to an end, Biden has released a statement saying that his team is considering a 4-6 week total national lockdown to deal with the COVID19 pandemic that is seeing numbers on the rise. We talk about how going into lockdown could impact the economy and more interestingly,...
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Why Ricardo Needs a Therapist - Err, Coach
A business coach is a type of consultant that provides an outside perspective for you and your business. The number one priority for a business coach is to help you address the issues you're having in your business. But that’s not to say it’s the only priority. They also set out to help you with...
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Leveraging Data to Grow Your Business With Cole Realty Resource
We're going to be talking about how to leverage data, to create business opportunities. One of the big questions that we have all heard out in the field is. “I want to do texts”. “I want to do emails”. “I want to be cold calling”. “I want to be reaching the right people”. And there's a sense that...
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Problem Solving to Grow Your Business
On today's episode, we're discussing how to become a better problem solver to build your business. Ricardo happened upon a book called Upstream: The Quest to Solve Problems Before They Happen by Dan Heath. The book talks about what happens when we think ahead and try to prevent problems before…
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Taking Back Control of Your Leads With Leadpops
Leadpops is the only Conversion as a Service (CaaS) platform serving the mortgage, real estate, and insurance industries. With Leadpops you can build sales funnels to convert more clicks into clients and build websites with built in sales funnels to help convert even more clicks into clients.…
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Understanding the Next Generation of Homebuyers
The National Mortgage Insurance Corporation and Cultural Outreach released a report on next gen homebuyers. They are considered millennials between the ages of 25-39. This generation has been defined by entering the workforce around the crash of 2008 when the economy fell apart and now after a…
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The State of Lead Conversion In Marketing & Sales
This week we're going to dive into a really interesting report that our friends over at verse.io put together in collaboration with Ascend2, a research marketing company. It’s called The State of Lead Conversion In Marketing & Sales. 4 key findings of the report that we’ll take a closer look at...
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Ricardo's Favorite Sales & Marketing Tools in 2020
Ricardo talks about his favorite tools that will help you be better and more efficient at completing tasks throughout the day at your job. We’ll talk about tools that will help you improve your advertising and marketing as well as some options for automating operating processes like scheduling...
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Lead Contact & Conversion With verse.io
Daniel Cross is the Director of Business Development at verse.io. Using a 2-way SMS, AI driven follow-up system, verse.io is the smartest way to engage and convert your inbound leads into qualified, sales-ready opportunities and is ready to help you 24/7. Daniel joins The Marketing Trench to talk...
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Turning Reviews Into Gold
In this episode of The Marketing Trench we talk about everything that goes into gathering reviews and how to turn those reviews into gold. Creating a positive feedback loop requires consistent attention to your clients and your process. Don’t let negative reviews stop you from growing your business!
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Dealing With Imposter Syndrome – the Struggle Is Real
Do you ever feel like you’re in over your head or that you’re not good enough? That’s imposter syndrome creeping up on you. And we all experience (some to a higher degree than others). It’s easy to fall into pits of self-doubt and self-criticism when all the world shows you are the fruits of...
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Ep. 21: Asking For The Sale - Is It Really That Easy?
In this episode of The Marketing Trench we’re going to work towards helping you find your selling superpower by talking about asking for the sale and doing so with confidence. Because guess what? Oftentimes, if you don’t explicitly ask for the business, then you’re probably not going to get it.…
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Growing Your Business Through Video & Storytelling With Chris Kwon
How do you tell stories people will care about? How do you find that balance between your personal and professional life, especially when trying to tell stories online? At the end of the day, how do we really know that any of the time or effort we put into telling stories actually helps us grow…
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Virtual Showing Strategies & Open Houses Featuring Brad Filliponi
Restrictions in some areas are starting to ease. Still, some consumers will continue to practice social distancing and it’s important to meet them where they are. If they want to keep things virtual, no problem. Every agent out there needs to find a way to continue serving their clients through...
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Setting Yourself Up To Win In Today's Marketing With Video Featuring Jeb Smith
When you watch a compelling video, you feel like you know the person on the other side of the camera. Heck, sometimes you spend large amounts of time browsing videos created by your favorite people. Video is powerful because it tells a story. When used properly in marketing, it successfully…
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Working ON Your Business During COVID-19
Overwhelmed. Lost. Frustrated. This is what it feels like to become lost inside your business. This is what happens when: You get lost in the necessary day to day operations You get lost wasting time feeling like your scatter because you lack systems in place You get lost in the fog of...
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Firing Up Your Content Strategy
The content you create today, is going to build your “know, like, and trust” factor with people who will become consumers further down the line. And right now, while we’re dealing with COVID-19, good content (facts, helpful resources, etc.) has never been more important. Buyers (and sellers) are...
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Mindset, Resilience, & Positivity In Our Current Market Environement
We're wrestling at a point where people are sort of wrestling between "no, this isn't really happening" and acceptance. "Ok, this is happening ... what the heck do I do now?" In this episode we dive into: How to get your mindset right How keep up your positivity (for your own well being and that…
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Adjusting Your Real Estate Business During COVID-19
Right now, nothing is normal. A lot of companies are taking the health of the community seriously, and real estate agents are no exception. In this special episode, we talk about: How to get in the right mindset in light of everything that’s going on right now Staying safe and practicing…
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Building Our CRM (Part II)
In the previous episode, Dustin talked about how they’d gone about selecting their CRM and figuring out how to put it to best use. But here’s the problem … Marketing isn’t a “one-size-fits-all” strategy. You can’t market to the masses and still be personalized. In this episode, we talk about how…
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Building Our CRM (Part 1)
Choosing a CRM is hard (for most people). Which one do we choose? Which one has “the best features”? What if the team doesn’t use it, should we just custom build our own? In this episode, we’re going to walk you through how this podcast motivated me (Dustin) to build a CRM and the steps I took to...
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Why Authentic Marketing Will Make or Break You
It's easy to get caught in the trap of thinking, "well that worked for THEM, so it HAS TO WORK for me!" So today's episode is a reminder for everyone ... DO NOT try to mold yourself into something that you were never meant to become. There's no one right way to do things. It's ok to try new…
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Do You Really Need A Business Plan for Long-Term Real Estate Success
For some people, the thought of creating a business plan makes them gag. Do you really need a 10-page document to tell you how to run and operate your business? Is that too much structure? I (Ricardo) argue that the value of a business plan is that you can reverse engineer your numbers, set a…
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The Dangerous Myth of the Magical Tool
When we’re starting out, we want to know the best tools to use. What website provider should I use? What CRM should I use? What social media platforms should I invest my time (and budget) into? What happens next is we usually get caught up in “analysis paralysis.” Don’t get me wrong: it makes…
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Pareto Principle: How To Use It To Dramatically Grow Your Real Estate Business
We’ve all heard the statistic that 80% of one’s business comes from 20% of one’s clients, but few truly appreciate the power of that insight. On this episode, we dig into ideas for putting the Pareto Principle to work for us in a way that will make us more efficient and effective in our marketing...
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The Challenge With New Years Resolutions (and What You Should Do Instead)
“New year, new me, I’m going to CRUSH IT!” This is the time of year when motivation levels run high, and everyone's dreaming BIG, setting goals, and making resolutions. Both personal and professional. We’re going to dig into why all three of us are super skeptical of people who come to us, fired...
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A Smarter Way To Think About Financial Decisions In Your Business
It’s not easy to make the decision to spend big money but once we do make that decision, it’s hard to walk away from the unproductive thing we spent big money on. Today we dig into the topic of spending marketing money with the goal of maturing from “pay and pray” to “research and development.”...
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Setting Expectations & Playing the Long Game
A mortgage lead is not a loan. And a real estate lead is not exactly a ready-to-go buyer or seller. It's an opportunity. To build a relationship. Shorten the trust gap. And eventually, convert a prospect into a client. But you still have to put in the work. In this episode we talk about: Setting...
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Don't Start With Technology, Start By Identifying Who You Are
It's easy to get distracted in this business because it's a sales based business. Start with who you are, what you love, and who you serve. This is a great episode if you are someone who is treated like a commodity, you want to stand out, and you don’t get traction from coaches who come at you…
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How To Conquer Your Database & Set Yourself Up for Success
The problem with most real estate professionals database is that they don't have one. Your email contacts list doesn't count as a database. Neither do the contacts in your phone. And don't pretend that the Google spreadsheet you’ve ignored is your database. We’re not here to judge: we’ve been…
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Ep. 2 How To Get More Repeat & Referral Business From Your Past Clients
"Past Clients" should be one of your highest converting lead sources at the end of every year. And yet, we often don't market to them as well as we could (or should) be. We all have past clients, we know we should be getting business from our past clients, and yet… we don’t. Why? Why is staying...
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Ep. 1 The Four Control Framework for Real Estate Success
In this inaugural episode of The Marketing Trench, we dig into the subject of the Four Control Framework for Real Estate Success- a framework we use in structuring our own sales and marketing efforts. In a changing market, the single most important thing you can do is focus on the areas of your...
About this show
This is a podcast for real professionals who know they need to do real work but want to do it more efficiently and effectively.Join real estate experts, Ricardo Bueno (Marketing Technology Director, WEST), Dustin Steeve (CEO of Lighthouse Escrow), and Scott Schang (co-Owner of Buywise Mortgage & Founder of ‘FindMyWayHome.com’) as they share marketing strategies and tactics, straight from the trench.
Hosted by
Ricardo Bueno, Scott Schang, Dustin Steeve
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