Building Owl Roofing: The Story Behind the Growth

Guest: Tim Brown — Founder, Hook Agency | Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com | https://hookagency.comThe marketer who built Hook Agency advising roofing companies for over a decade just started one of his own. In this episode, Tim Brown takes the guest seat to break down Owl Roofing, his new home service venture in Minneapolis that hit $480K sold in its first real month of business. He covers what actually transfers from running a 10-year-old marketing agency to launching a roofing company from scratch, what's working faster than expected, and the mistakes he's actively trying to avoid based on a decade of watching other roofers make them.You'll learn:Why he started a roofing company on top of running Hook Agency and raising two kidsWhat it actually feels like to step away from the company that made your nameHow $161,000 of starting capital changed the entire game vs. starting from $20KWhy Google Organic and Google Paid are crushing every other lead source out of the gateThe "lead babies" problem: why giving reps too many leads kills their hungerCash flow trap most new roofing companies fall into (the bank account isn't your money)Why a short, iconic, emoji-friendly brand name compounds every marketing dollarThe full court press strategy: take every conceivable advantage from day one350 yard signs in one market and the police calls that came with itWhy brand effort lowers cost per lead on Google Ads (the Monarch Roofing case)Pre-revenue marketing: what to do when you have no budget percentage to work withThe two sharpest tools in his roofing toolbox right now (sales enablement + weekly role play)