Building relationships with influencers

Cognito's Director of Innovation David Simpson hosts a conversation with Professor Sally Eaves on how financial brands can work with influencers. Sally has been called a "torchbearer for ethical tech," with a large following in the United Kingdom and beyond. They reflect on what goes into a successful collaboration between brands and influencers, including why longer-term partnerships tend to lead to better results.Cognito recently launched Finfluence, its influencer discovery helping brands in the B2B Financial Services sector view and integrate influencer marketing into their communication strategies.