PODCAST · business
cogcast
by Cognito
Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology.From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com
Episodes
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Gary Siegel: Why Every Word Fed Chairman Says Matters More Than the Headline
Gary Siegel has been with The Bond Buyer — the only independent information resource serving the entire municipal finance community — since 1989. In this episode, he reflects on what it means to cover the economic indicators and the Federal Reserve for over 35 years, from the pre-Internet...
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Brett Farmiloe: The Media Matchmaker Who Says AI Will Make PR More Human, Not Less
Brett Farmiloe, founder of Featured.com and Help a Reporter Out (HARO), has spent nearly two decades building platforms that connect expert sources with journalists — and he's watched the media landscape shift in ways that few others have seen from the inside. In this episode, Brett breaks down...
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Gregg Greenberg: "Talk Your Book" or Get Off the Air
We trade the Zoom screen for the studio for a sitdown with veteran financial journalist Gregg Greenberg. As the host of In the NASDAQ for InvestmentNews, Gregg has spent 25 years interviewing the biggest names in finance, from fund managers to CEOs. In a media landscape increasingly dominated by...
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Megan Leonhardt: Why Color, Not AI, Gets You Quoted in Barron's
Megan Leonhardt, economics reporter at Barron's, shares her unconventional journey from aspiring food and travel writer to data-obsessed financial journalist – despite being terrible at math and taking her macro and micro econ classes as summer school courses. In this conversation, she reveals…
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Peter Valdes-Dapena: How the Media Industry Is Changing — and Where It’s Headed Next
Peter Valdes-Dapena has lived every major shift in modern journalism, from the first digital newsrooms to today’s algorithm-driven landscape. In this episode, he speaks with Larissa Padden about what’s changed, what’s been lost, and the signals that point to where the industry is moving next.…
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Jon Swartz: How Journalism Still Wins
Jon Swartz, Techstrong reporter and former USA Today technology correspondent, shares his journey from small-town Georgia newspaper to Silicon Valley insider. He reveals why journalism still matters in PR strategies, which stories break through the noise, and what happens when local newspapers...
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Steve Cocheo: Why AI can’t replace media research
Veteran banking journalist Steve Cocheo, Senior Executive Editor at The Financial Brand, describes the AI-driven pitching crisis overwhelming his inbox – 80 irrelevant PR emails a week, many from people who’ve never read the publication. The breaking point came when a publicist admitted she’d…
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Caroline Nihill: Expertise Beats Announcements
Caroline Nihill, reporter at IT Brew covering cybersecurity and IT strategy, joins Larissa Padden to discuss her unconventional path from fashion writing to tech journalism and her firm stance against using AI in her reporting. Caroline reveals why she believes the most effective pitches focus on...
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Diana Britton: What 200 Weekly Pitches Taught Me About B2B Communications That Actually Work
Diana Britton trashes half her daily pitches before reading past the subject line. The WealthManagement.com Executive Editor wants CEOs who will actually say something, not PR-trained robots. Plain language, not "leveraging synergies." The first trillion-dollar RIA, not the five hundredth firm to...
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Geoffrey Barraclough: Are Substack Creators Reshaping B2B Media?
In this episode of Cogcast, host Larissa Padden sits down with Geoffrey Barraclough, founder of The Business of Payments newsletter and part-time Westminster City Council member. Geoffrey shares his unique journey from payment industry executive to influential Substack creator, offering insights...
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Jennifer Riggins: The Human Side of Tech - AI Should Enhance, Not Replace, Developer Creativity
In this episode of Cogcast, Larissa Padden sits down with Jennifer Riggins, a tech journalist who's spent 16 years bridging the gap between developers and business value. With her unique perspective as a non-technical writer covering developer experience and the culture of tech, Jennifer offers...
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Leslie White: Nerding Out on Digital Marketing
In this episode of Cogcast, special guest host Hannah Porritt interviews Leslie White, senior director, marketing and global head of digital channel performance and strategy at Aon. Sharing lessons learned from her self-proclaimed roots as a nerd and her beginnings “reverse engineering websites,...
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Masha Angelova: How to Land and Shine in Broadcast Media
In this episode of Cogcast, host Larissa Padden interviews Masha Angelova, Editorial Producer at the US Chamber of Commerce and creator of their show, The Call. Drawing from her extensive experience as a booking producer at CNN and Yahoo Finance, Masha shares invaluable insights into what gets PR...
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Esther Shittu: Demystifying Agentic AI and Finding the Real Stories Behind the Hype
In this episode of Cogcast, host Larissa Padden speaks with Esther Shittu, an AI News Writer for TechTarget. Esther shares her journey from TV production to tech journalism and explains what PR professionals need to know about the evolving AI landscape. She breaks down the concept of agentic AI…
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Mallika Mitra: Freelancing Provides Security in an Uncertain Media Landscape
In this episode of Cogcast, host Larissa Padden speaks with financial reporter Mallika Mitra about her journey in journalism and transition to freelancing. Mallika shares insights from her career path through CNBC, Bloomberg, and Money.com before becoming a freelance writer for publications like...
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Michael Thrasher: Navigating the Media Landscape and Founding Modus News
In this episode of Cogcast, Larissa Padden sits down with Michael Thrasher, a seasoned journalist who has spent over a decade covering wealth and asset management. Thrasher shares his journey from working at Institutional Investor magazine to founding Modus News, a newsletter dedicated to family...
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Michelle Chan: Is ESG dead? The disconnect between the narrative and what’s happening in the market.
Michelle Chan, sustainable finance and ESG reporter at The International Financing Review (IFR), discussed her career transition from Nikkei Asia to The Wall Street Journal and now to IFR. She highlighted IFR's paywall-protected business model and shared her thoughts on the future of ESG…
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Rachel Curry: Freelance Success, AI Reporting, and Cutting Through Corporate Jargon
Rachel Curry, a freelance reporter contributing to CNBC and Observer, discussed her journey into freelancing, emphasizing the importance of pitching to editors and building relationships. She highlighted the challenges of standing out amidst numerous pitches and the value of relevant, non-trite...
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Oliver West: The news cycle moves too fast in the capital markets for general pitches – let’s get to the point
Global Capital’s U.S. Bureau Chief Oliver West joins Cogcast to discuss the delicacies of banker-source relationships, reporting on the capital markets and the value in speaking with the trade media – despite the paywalls. In this latest episode, Olly talks about his career journey from covering...
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Siddharth Cavale: The pressure of writing headlines, what it takes to get into Reuters, and what is Summerween
From his early days writing headlines in India to his current role as US e-commerce and retail correspondent at Reuters, reporting on big business in the U.S. Siddharth Cavale puts into context the global trends that bring goods to your stores. In the latest episode of Cogcast, Siddharth shares…
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The intersection of AI, data and client-centric innovation in Asset Management with Andrew Kerry, CEO of Foxon Media
TSAM New York is the premier event, convening the leaders of Asset Management. Andrew Kerry, CEO of Foxon Media, joins Vanja Lakic for a conversation on this year’s event themes, headline speakers and what’s next for the conference. From AI, data and client-centric innovations, dive into the…
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Navigating Wealth Management: Independence, Innovation, and Industry Trends with Toby Salinger
In this episode of Cogcast, Michaela Morales, Cognito’s in-house wealth management expert, sits down with Toby Salinger, Chief Correspondent at Financial Planning, to explore the evolving landscape of wealth management. They dive into the rise of independent advisors, the ongoing wave of industry...
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Jane McManus: Women in sports are finally having a moment and newsjacking the Olympics
From her days reporting on ESPN to teaching the next generation of reporters, Jane McManus has witnessed how both the sports industry and journalism’s role in world have evolved first-hand. In the latest episode of Cogcast, Jane shares her career journey within sports with Account Director – and...
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James Faris: Economic dichotomies and pitching advice for PR professionals
Every second counts. James Faris Senior Investing Reporter at Business Insider stresses the importance of a more discerning focus when pitching. Investing your time in strategic outreach can lead to better results that require less work. Find more about his journey and what he’s currently…
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Vanja Lakic: Canadian media and what to expect at this year’s Collision Conference – the Olympics of Tech Social graphic for audiogram
Tech PR specialist Vanja Lakic spoke with her Cogcast co-host Larissa Padden about what she’s expecting to see at this year’s Collision conference, one of the biggest tech events in the world, Vanja talks about the opportunities for firms looking to make a splash, differences between the US and...
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Liz Wellinghorst: The best PR professionals are former journalists
From her days reporting on Capital Hill, North and South Carolina, communications professional Liz Wellinghorst witnessed the comms evolution first-hand. In the latest episode of Cogcast, Liz shares her career journey with Account Director, Larissa Padden including the struggles she faced as an...
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Keith Shaw: The future of podcasts and the evolution of journalism
“There should be more objectivity where you’re looking at both sides of an issue and there’s just not enough of that.” Journalist and Postcast Host of Foundry’s ‘Today in Tech,’ Keith Shaw joins Account Director Vanja Lakic to speak about his career as a journalist and podcast host and his…
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Jean-Paul Salamanca: You need to know the people you’re pitching to
The secret sauce to creating a pitch that will land with journalists? You need to know the people you’re pitching to. Jean-Paul Salamanca, Towns Reporter at Newsday Media Group, joined Vanja Lakic on the latest Cogcast to share what makes the difference between a pitch that goes nowhere and…
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Joanna Socha: Life of a Freelance Journalist, turned Founder and Author
Freelance Journalist and founder of W Insight, Joanna Socha joins Cognito NY Account Director, Larissa Padden to discuss her career journey, her relationship with PR organizations, and her upcoming book on Gen Y’s relationship with money. Tune into this episode to find out from Joanna how she…
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Vartan Badalian: COP28 Predictions, decarbonization efforts in transportation and life as a GreenBiz analyst
With COP28 UAE underway, we’re looking forward to the hot topics and announcements to come. Vartan Badalian, director of transportation at GreenBiz joined Larissa Padden to discuss the topics he’s focused on for COP, what he thinks transport companies are focused on in 2024 and his career as a...
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What we learned from the biggest name in Fintech - Money20/20 USA 2023
Events and conferences are back to their post-pandemic activity levels, which means a resurgence of in-person media engagements and brand promotion. Account Director, Larissa Padden shared her observations, insights and outlook for event marketing in 2024, from being on the ground at this year’s...
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Climate Week NYC: Can we stay away from a place of no return?
Charlie Morrow, Cognito’s Global Head of Sustainability Communications joined Account Director, Vanja Lakic live in our New York office during Climate Week NYC to share his views on this year's Climate Week events and what he is hearing from business leaders, trends he’s seeing in sustainable...
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Melissa Kanter and Jon Schubin: Future of Finance and Technology
The advancement of technology is shaping new trends for communications professionals in financial services. Listen to the new episode of Cogcast hosted by Account Director Larissa Padden where Melissa Kanter, Head of Communications and Brand Experience at ING Americas, and Jon Schubin, Director…
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Andrew Grill & Tom Coombes: Using AI to cut through the noise
Account Directors Vanja Lakic and Larissa Padden join our CEO Tom Coombes and experienced Futurist Speaker Andrew Grill to discuss how AI is transforming PR and communications. Find out how Cognito is experimenting with AI, advising clients and accounting for growing risks. We’ll discuss why…
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Emilia David: True AI in the era of AI washing
Account Director Vanja Lakic joins Emilia David, AI reporter at The Verge to discuss her career as a Tech journalist, AI as a media topic, and the pervasive issue of AI washing. The latest boom in AI has saturated the industry with new products - some of which don’t use AI. Listen to the episode…
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Leow Yangfa: Beyond the Rainbow, Navigating Prideful Corporate Messaging
June marks Pride Month for many countries, and this year we’ve witnessed some organizations denouncing their Pride campaigns in the face of backlash, leaving us to question the authenticity of support. Our latest episode of Cogcast features Associate Director Ian Lee, from our Singapore office…
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Ishika Gupta: Exploring AR, VR, and the Metaverse in a Dynamic Media Landscape
How have AR, VR and the Metaverse impacted the future of media and communications? The latest episode of Cogcast features AR, VR and Metaverse Content Acquisitions Leader at Jio Tesseract, Ishika Gupta and Cognito Account Director Vanja Lakic, discussing how AR/VR is reshaping storytelling and…
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Andrew Marshall: From life in politics to an expert corporate communicator
Welcome to the relaunch of Cogcast, the podcast that explores the connection between media, communication, technology, and culture. In this episode, Cognito NY Account Directors Larissa Padden and Vanja Lakic sat down with Vice Chairman Andrew Marshall, a former political strategist turned...
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Building relationships with influencers
Cognito's Director of Innovation David Simpson hosts a conversation with Professor Sally Eaves on how financial brands can work with influencers. Sally has been called a "torchbearer for ethical tech," with a large following in the United Kingdom and beyond. They reflect on what goes into a...
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Keeping rankings past Google’s Core Web Vitals update
Google's implementing one of its largest-ever changes in how it determines page rankings. And for one of the first times, the company has given notice and details on how things will change. Cognito digital experts James Hannaford in London and Jade Bestley in New York sat down to talk through the...
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ABOUT THIS SHOW
Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology.From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com
HOSTED BY
Cognito
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Frequently Asked Questions
How many episodes does cogcast have?
cogcast currently has 40 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is cogcast about?
Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology.From Cognito, the integrated communications and digital agency...
How often does cogcast release new episodes?
cogcast has 40 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to cogcast?
You can listen to cogcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts cogcast?
cogcast is created and hosted by Cognito.
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