Building Relationships with Your People

Pierson Krass is the founder and managing partner of Lunar Solar Group, a full-service growth agency and technology studio that has helped scale brands like Olipop, Vita Coco, Carbone, and Chomps. On this episode of ITS, Ali and Pierson talk direct response principles - once confined to DTC brands - and how Lunar Solar helps brands like Liquid Death apply them across retail, wholesale, loyalty, and lifecycle channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.