Building Scalable Brands in the AI Era with Pablo Hernandez O’Hagan

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Pablo Hernandez O’Hagan, founder of Ingenia, to explore the fundamentals of business growth, branding, and standing out in an AI-driven world.With over 30 years in digital marketing, Pablo shares lessons on storytelling, niche focus, and building authentic brands that scale. He also breaks down how companies can use AI and other technologies without sacrificing differentiation in crowded markets.Pablo shares:The Lego analogy for building scalable businessesLessons from 30+ years in digital marketingWhy storytelling drives differentiationHow to stand out in a saturated AI landscapeThe role of authenticity in brand buildingIf you're building a brand or scaling a business, this episode offers timeless insights on growth, positioning, and strategy.Pablo Hernandez O’Hagan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Ingenia Website: https://www.ingenia.com/