Building Scalable Startups with Nearshore Teams: Lessons from Plugg Technologies Founder Brian Sampson

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Brian Sampson, founder of Plugg Technologies, to explore the opportunities and challenges of scaling businesses in Latin America. Brian shares his personal entrepreneurial journey from the Midwest to San Francisco and discusses how nearshoring to Latin America can offer US companies unique advantages.Listeners will gain insights into:Building businesses in dynamic, fast-changing marketsThe creative problem-solving mindset needed to thrive in chaosHow time zone alignment and cultural understanding can drive operational successPractical advice for early-stage startups looking to scale efficientlyWhether you’re in startup growth, SaaS, nearshoring, or international business expansion, this conversation highlights the strategies and mindset required to scale effectively across borders.Connect with Brian Sampson:LinkedIn: https://www.linkedin.com/in/briansamson/Plug Technologies Website: https://plugg.tech/meet-the-founder/