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Mar 24, 2022 1 hr 4 min

Building the BOFU

from In the Sauce

Eleanor Hayden is a shopper marketing and merchandising expert, having built platforms at Kodiak Cakes and Siete. On this episode of ITS, Eleanor walks Ali through both digital and in-store shopper marketing, as well as Instacart. Working with retailers to engage their customers has never been easier or more important, so for emerging brands building their grocery presence, this episode is a must-listen. Are you a business owner? Become an HRN business member! For $500 HRN will shine a light on your work AND you will help sustain our mission to expand the way people think about food. As a thank you for this tax-deductible donation, your business will receive on-air mentions, social media posts, listings on our website and more. Go to heritageradionetwork.org/biz to become a business member today. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.

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Building the BOFU

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This episode is 1 hour and 4 minutes long.

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This episode was published on March 24, 2022.

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