Building The Brand: Kitworks

Greg Mills created Kitworks to solve the problem of gear organization, and in less than a year, he's established the product and brand within the outdoor community. In our conversation, we learn about the founding insights, the elements of Greg's background that contributed in a meaningful way to the brand's launch, and how people can utilize their current roles to subsidize their growth and development into opportunities like launching their own brands. Show Notes: Kitworks: https://mykitworks.com/ Greg Mills: https://www.linkedin.com/in/itsgregmills/ PNW Components: https://pnwcomponents.com/ Kitworks Gear Tote: https://mykitworks.com/products/gear-tote Outdoor Voices: https://www.inc.com/ali-donaldson/5-years-after-being-pushed-out-of-outdoor-voices-ty-haney-is-doing-things-again/91219095 Nate Helming: https://www.linkedin.com/in/nathan-helming/ Kitworks Instagram: https://www.instagram.com/mykitworks/ BPC - Brand, Product, Content: The Changing World Order - Ray Dalio (Book): https://amzn.to/46PiVqq Invest Like The Best (Ramtin Naimi episode): https://joincolossus.com/episode/building-abstract/ Minted NY: https://mintednewyork.com/ Insta350 X5: https://store.insta360.com/consumer?utm_term=INRV8SK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia