Building The Noise with Susan Hensley: EPISODE 009

Patient advocacy is more than fundraising, awareness events, or checking a box. It’s about building meaningful partnerships that turn patient experiences into real healthcare change.In this episode of Building the Noise, Matt Toresco speaks with Susan Hensley about the strategic power of patient advocacy and why patients must have a voice in the decisions that affect their care.Susan shares how patient insights can influence clinical research, healthcare resources, access programs, and innovation. She also explores how AI can help connect patients with credible information and trusted support at the right time.In this episode, you’ll learn: Why patient advocacy should be a partnership - not a transaction  How patient insights can guide healthcare and business decisions  Why advocacy groups and professional societies should collaborate  How AI could improve access to credible patient resources  Why impact matters more than views or surface-level metrics  How long-term relationships create meaningful change for patients Patients face more than a diagnosis. They must also navigate complex decisions, financial barriers, emotional challenges, and overwhelming amounts of information. Meaningful advocacy helps ensure they don’t have to navigate that journey alone.🎧 Listen to the full episode of Building the Noise.🔔 Subscribe for more conversations that elevate the patient voice. 💬 Comment with your biggest takeaway. 📲 Share this episode with a patient advocate or healthcare leader. ⭐ Leave a rating or review to support the show.#PatientAdvocacy #CancerAdvocacy #PatientVoice #HealthcareInnovation #PatientEngagement #BuildingTheNoiseSupport the showBuilding the Noise with Matt Toresco