Building the Remedy Circle with Kenny Jones | Referral Partners, Social Proof & Scaling Fast

In Episode 161 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald welcome back Kenny Jones of Remedy Insurance and Wealth Builders for a powerful conversation on growth, visibility, referral strategy, and what it really takes to scale a modern agency.Kenny shares how his business has exploded over the last year through intentional referral partner relationships, strong branding, and fearless social media marketing. He breaks down the creation of the Remedy Circle—his unique referral partner incentive ecosystem—and explains how it’s helping him attract top realtors, lenders, attorneys, and other partners while building serious momentum in the Charlotte market.From content strategy and personal branding to team growth, SOPs, and scaling beyond yourself, this episode is packed with practical ideas for any scratch agent who wants to stand out, grow faster, and create a brand people actually remember.🔍 If you’ve been wondering how to generate more referrals, market yourself better on social media, and build a business people talk about—this episode will give you both the mindset and the playbook.🕒 Timestamps:00:00 – Introduction & Welcome Back Kenny Jones02:05 – What’s Changed Since Episode 4904:10 – Why Social Media Still Matters in 202607:20 – “Get Over It” – Kenny’s Advice on Showing Up Online10:45 – The Birth of the Remedy Circle15:30 – How the Referral Partner Model Works20:05 – Building Events That Create Loyalty & Buzz24:18 – How Kenny Markets the Remedy Circle28:40 – Why Realtors Have Been the Best Fit32:12 – Social Proof, Deal Closed Posts & Brand Positioning36:05 – The Power of Fast Execution39:22 – Growing the Team & Scaling with SOPs43:18 – Kenny’s Vision for Stepping Out of Sales46:10 – Final Thoughts & Where to Follow Kenny💼 Sponsored by HawkSofthttps://www.hawksoft.comA family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support.🔗 Links & Resources:📲 Join Our Telegram Community:https://t.me/+cISob2kA3pAyMmY5📸 Follow us on Instagram:https://www.instagram.com/thescratchagencypodcast🎧 Listen on Spotify:https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl🌐 Visit Our Website:https://scratchagencypodcast.com