Building Trust Fast: Carson Spitzke, Founder of Spitz PR, on Press Tactics for Businesses

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Carson Spitzke, founder of Spitz PR. Carson, an Amazon bestselling author and Entrepreneur.com contributor. He dives into the real-world lessons he’s learned growing and relaunching his PR venture.  From the moment he realized the power of sheer outreach volume to validate any new offer, to the exact steps he now uses to secure top-tier press placements, Carson lays out a framework that any founder can follow without overthinking market research or stalling on strategy.  Together, Zach and Carson unpack how entrepreneurs can craft newsworthy stories and build a brand presence that drives sales, recruitment, partnerships and even investor confidence. They explore the difference between earned editorial coverage and advertorials, why targeting a handful of the right journalists beats blasting thousands of irrelevant pitches, and how to turn a single press placement into a sales-enabling asset, complete with Google and AI visibility that builds buyer trust.  Whether you’re a two-month-old startup or an established enterprise, this conversation will reshape how you think about PR as a growth lever rather than just a branding checkbox. Ready to put these ideas into action? Tune in for concrete tips on messaging, media-list building, story angles and follow-up strategies that take you from pitch to press and beyond.  Timestamps Validating Your Offer Through High-Volume Outreach – 01:57 2. PR Pitching Process & Crafting a Compelling Story Angle – 05:14 3. Building Google Presence & Credibility for Early-Stage Startups – 07:14 4. How Media Coverage Fuels Your Sales Process & Conversion Rates – 12:59 5. Editorial vs. Advertorial Placements: Choosing the Right Publications – 16:53 Connect with Carson https://spitzpr.com/ https://www.carsonspitzke.com/ https://www.linkedin.com/in/carsonspitzke/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - How long in the business does it mean?(00:00:26) - The Entrepreneurs Logbook Podcast(00:01:06) - Rebuilding Your Company(00:03:59) - Getting In the Press With Your Company(00:06:32) - How to Get Your Business Out There(00:07:47) - Credible Companies: From Startups to Large Companies(00:11:49) - How to Get Your PR Done effectively(00:15:39) - How to Get Your PR Out There(00:19:15) - Forbes Magazine: The Sales Enablement(00:24:24) - How to Get Published by a PR Firm(00:28:17) - How to Pitch Yourself to Journalists in Earned Media(00:30:13) - Carson on Personal Brand PR(00:30:52) - How To Reach Out To People Through LinkedIn