The Entrepreneur's Logbook: Lessons from Growing Businesses

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Eric Tabone, founder and managing director of Nearshore Business Solutions. Eric shares how a 16-year move to Bogotá turned into three successful Latin America–based companies, more than 200 candidate placements, and over $8 million in client hiring cost savings, all born from lessons learned by making “every mistake in the book.”  He explains why knowing exactly who you’re selling to and leaning into your personal strengths (while quickly hiring support where you fall short) made his third venture scale so much faster than the first two.  Throughout their conversation, Zach and Eric unpack the real power of nearshoring beyond simple cost cuts: time-zone alignment, cultural fit, and access to highly educated talent in Mexico, Colombia, Brazil, and Argentina. They explore surprising roles that thrive offshore (from senior developers to BDRs and AI implementation specialists), plus practical tips for integrating remote teams, daily 10-minute standups, clear deliverables, Slack or similar tools, and trust-based management.  Eric also demystifies the legal side of global hiring, comparing contractor platforms, EOR solutions, and full entity setups, and shows how AI can supercharge recruiting by automating candidate profiles and technical screens, saving his team hours each week.  Key takeaways include: start that business or new hiring strategy now, don’t wait for “perfect”; always define roles clearly and set up solid communication channels before scaling; and consider nearshore talent as a strategic growth lever, not just a budget option.  Timestamps Lessons learned from past ventures – 01:02 2. Misconceptions about Latin American talent & nearshore benefits – 03:28 3. Common nearshore roles & the balance between human reps and AI – 07:20 4. Best practices for integrating and managing remote/nearshore teams – 12:04 5. Legal/compliance options for international hiring (Contractor vs EOR) – 18:44 Connect with Eric https://nearshorebusinesssolutions.com/ https://www.linkedin.com/in/ericrtabone/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - Logbook Podcast(00:01:12) - If You Had To Start Your Company Again, What Would You Do(00:03:38) - What Does The Talent Pool Look Like in Latin America?(00:07:07) - Have We Seen Any Near Shoring Roles?(00:09:04) - Top Sales Executives: The Need for Human Connection(00:11:44) - How Does a Remote Team Integrate?(00:14:05) - Beyond the Company: Integrating With Your Clients(00:20:05) - Exploring the EOR Hiring Industry(00:23:57) - How AI is Affecting the Recruitment Hiring Process(00:29:08) - Top Hiring Executives on Hiring Plans(00:32:02) - Ending Thoughts / Advice For Starting a Company

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Athin Cassiotis, a high-school dropout-turned-MBA, certified NLP master practitioner and global business-growth expert. Athin shares how he went from working in waste management to consulting for brands like Westfield, Coles and even the U.S. Department of Defense, and why sales is the single most important skill every entrepreneur must master.  He walks us through his foundational three-phase system (Design, Deal and Deliver), breaking down the nine keys of mindset, strategy, branding, marketing, sales, numbers, systems and leadership that any business can apply immediately. Zach and Athin dive into practical tactics for reframing limiting beliefs: catching “business is hard” thoughts, flipping them to empowering affirmations and repeating them daily, and explain why mindset work is the launchpad for every growth strategy.  They also explore how to leverage AI responsibly, from using tools like Opus Clip for bite-sized social clips to building custom automations that slash hours of repetitive invoicing into minutes. Athin stresses that AI must be paired with well-documented processes and talented people to multiply output rather than replace teams.  Finally, Athin reveals his 30-20-10 rule for healthy profit margins and why forecasting cash flow, reverse-engineering your revenue goals, and diversifying into complementary businesses are critical to building what he calls a “kingdom” of assets.  Whether you’re aiming to double revenue, create generational wealth, or unlock true freedom, you’ll walk away with clear steps for pricing smarter, scaling faster, and designing the lifestyle you want. Timestamps Ethin’s “Business Growth MBA” Nine-Key Framework – 07:52 The Critical Role of Mindset and Reframing Beliefs – 10:51 Leveraging AI and Automation to Scale Operations – 14:10 Financial Fundamentals: Pricing, Profit Margins & Cashflow Forecasting – 21:24 Building a Diversified “Business Kingdom” for Long-Term Resilience – 28:22 Connect with Athin https://www.athincassiotis.com/ https://podcasts.apple.com/us/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 https://www.linkedin.com/in/athincassiotis/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Michael Barbarita, founder of Next Step CFO. Michael draws on four decades of hands-on experience across retail, manufacturing, and service companies, highlighting how he scaled Ski Town USA from $2.5 million to $8 million in under five years, before pivoting to help over 50 clients worldwide implement advanced financial and business strategies.  Zach and Michael kick things off by unpacking the two game-changing moves he would make if rebuilding a business today: crafting an ultra-specific customer avatar (down to a single persona, six pages deep) and building a structured, no-cost strategic partnership network that consistently flows new leads without relying on paid ads.  From there, Michael outlines what sets Next Step CFO apart as a “strategic CFO” firm: an obsession with speed, a 10-minute AI assessment that delivers three tailored growth strategies in minutes, and a focus on the five vital numbers every owner needs. He walks us through his five core business strategies, freeing up time, the seven-step Pathway to Profit, the market-dominating Conversion Formula, revenue-boosting partnerships, and capturing nearly 100 percent of prospects on the buyer’s journey.  Listeners will also learn Michael’s proprietary Conversion Formula (Captivate, Fascinate, Educate, Close) and the five components of a compelling offer, scarcity, risk reversal, added value, bundling, and outcome indifference, that outsmart the competition and win customer loyalty.  Before signing off, Michael makes a compelling case for the business-and-cashflow forecast, explaining how it models your most effective business structure, answers “Can I afford it?”, pinpoints cash needs, and turns rainy-day surprises into forecasted insights.  To help entrepreneurs get started, he’s offering a free copy of his book, Powerful Business Strategies, and a complimentary 10-minute AI assessment at nextstepcfo.net, complete with step-by-step implementation plans designed to unlock hidden revenue and reclaim your time. Timestamps Crafting a Detailed Customer Avatar & Building Strategic Partnerships – 02:07 2. The Role of a Strategic (Fractional) CFO vs. Bookkeeping – 08:30 3. Low-Cost/No-Cost Marketing: Identifying “Allies” for Joint Ventures – 06:03 4. The Conversion Formula & Position of Market Dominance (Captivate, Fascinate, Educate, Close) – 16:16 5. Benefits of a Business & Cash-Flow Forecast – 27:39 Connect with Michael https://www.nextstepcfo.net/ https://www.linkedin.com/in/michaelbarbarita/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - What Is Market Dominance?(00:00:24) - The Lockbook: Michael Barbarita(00:01:40) - Rebuilding Your Company From Scratch(00:04:44) - Strategic Partnerships: The Right Approach(00:08:03) - Fractional CFO Services(00:12:54) - Grow Your Business(00:15:50) - What is a Market Dominance?(00:16:15) - The Market Dominance Formula(00:19:46) - The 4 Components of a Merger Offer(00:24:58) - The 5 Components of a Compelling Offer(00:27:11) - Business and Cash Flow Forecast(00:30:20) - Michael On CFO: Powerful Business Strategy

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Carson Spitzke, founder of Spitz PR. Carson, an Amazon bestselling author and Entrepreneur.com contributor. He dives into the real-world lessons he’s learned growing and relaunching his PR venture.  From the moment he realized the power of sheer outreach volume to validate any new offer, to the exact steps he now uses to secure top-tier press placements, Carson lays out a framework that any founder can follow without overthinking market research or stalling on strategy.  Together, Zach and Carson unpack how entrepreneurs can craft newsworthy stories and build a brand presence that drives sales, recruitment, partnerships and even investor confidence. They explore the difference between earned editorial coverage and advertorials, why targeting a handful of the right journalists beats blasting thousands of irrelevant pitches, and how to turn a single press placement into a sales-enabling asset, complete with Google and AI visibility that builds buyer trust.  Whether you’re a two-month-old startup or an established enterprise, this conversation will reshape how you think about PR as a growth lever rather than just a branding checkbox. Ready to put these ideas into action? Tune in for concrete tips on messaging, media-list building, story angles and follow-up strategies that take you from pitch to press and beyond.  Timestamps Validating Your Offer Through High-Volume Outreach – 01:57 2. PR Pitching Process & Crafting a Compelling Story Angle – 05:14 3. Building Google Presence & Credibility for Early-Stage Startups – 07:14 4. How Media Coverage Fuels Your Sales Process & Conversion Rates – 12:59 5. Editorial vs. Advertorial Placements: Choosing the Right Publications – 16:53 Connect with Carson https://spitzpr.com/ https://www.carsonspitzke.com/ https://www.linkedin.com/in/carsonspitzke/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - How long in the business does it mean?(00:00:26) - The Entrepreneurs Logbook Podcast(00:01:06) - Rebuilding Your Company(00:03:59) - Getting In the Press With Your Company(00:06:32) - How to Get Your Business Out There(00:07:47) - Credible Companies: From Startups to Large Companies(00:11:49) - How to Get Your PR Done effectively(00:15:39) - How to Get Your PR Out There(00:19:15) - Forbes Magazine: The Sales Enablement(00:24:24) - How to Get Published by a PR Firm(00:28:17) - How to Pitch Yourself to Journalists in Earned Media(00:30:13) - Carson on Personal Brand PR(00:30:52) - How To Reach Out To People Through LinkedIn

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Gary Eastman, founder and president of Axcess Surety and Swift Bonds. Gary brings more than 17 years of experience as a corporate attorney and general counsel for Fortune 500 companies, and today he walks us through the often-overlooked $22 billion surety bond market.  From federal construction projects and municipal licenses to cannabis dispensaries and probate estates, Gary explains how these three-party guarantees keep projects on time, protect owners from financial risk, and offer contractors a powerful marketing edge. Zachary and Gary dive into the nuts and bolts of surety bonds, how they differ from traditional insurance, why they’re required for any federal job over $125,000 (and many state or private contracts), and why bonds represent an old-school form of social proof.  Listeners learn about license and permit bonds for restaurants, gas stations, and liquor distributors as well as court and appeal bonds when you lose a case and need to secure an appeal. Gary also shares how rising material costs, labor shortages and tighter credit profiles have made bonding both more challenging and more essential for general contractors scrambling to replace subs, bid competitively and avoid months-long delays.  Before wrapping up, Gary offers practical advice for business owners and developers: treat bonding as a strategic business decision rather than just paperwork, use it to unlock higher-margin government work, and leverage your bond status to stand out in commercial real estate and beyond.  Timestamps Lessons from restarting a business: focus on customers and partnerships sooner – 02:19 2. What is a surety bond and how it works (three-party guarantee on federal and state projects) – 03:33  Key differences between surety bonds and insurance – 05:31 4. Common industries and use cases for surety bonds (restaurants, liquor licenses, cannabis, court appeals) – 11:42 5. Current economic challenges impacting the surety bond market (material costs, labor shortages, credit impacts) – 15:12 Connect with Gary https://swiftbonds.com https://www.linkedin.com/in/gary-swiftbonds-76a4b861/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - What is a Surety Bond?(00:01:49) - What If You Had To Start Your Company From Start(00:03:02) - What are Surety Bonds and Property Owners Insurance?(00:08:50) - Do contractors need a bond on their work?(00:11:07) - Do Business Owners Need T-Bonds?(00:14:48) - Are Contractors Harder to Get Bonded?(00:20:53) - Gary, Anything About Surety Bonds?(00:22:27) - How To Get In Touch With Swift Bonds Guy

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Tim Shea, founder and CEO of LatticeWork Insights, a data science and analytics firm that helps retail and DTC brands turn fragmented data into actionable business intelligence.  Tim walks us through his journey from 25+ years at agencies like Razorfish to three startup launches and raising over a million dollars, culminating in LatticeWork’s mission to stitch together every piece of a company’s technology stack.  When prospects in 2018 told him they already had 20 data platforms, Shea doubled down on a managed-services model: building a custom “latticework” of pipelines, warehouses and dashboards that bring one true-north metric into focus (think LTV/CAC, churn, retention, margin) and allow brands to ask follow-up questions in real time.  Throughout the conversation, Tim emphasizes that despite the explosion of AI tools promising code-free solutions, nothing replaces experienced human specialists who understand both data engineering and marketing strategy. He explains why companies still waste hours each week in “spreadsheet hell” or roll out half-baked AI pilots that never reach production, and he shares best practices for entrepreneurs at every stage: build a unified data pipeline early, upskill teams to speak a common analytics language, and structure experiments with statistical rigor (not just spaghetti-at-the-wall influencer stunts).  If your growth feels stuck, this episode offers a path forward, invest smartly in your data culture, align stakeholders around an intelligence layer, and watch your ROAS (or should we say ROAnalytics?) multiply. Timestamps Guest Introduction & Tim Shea’s Background – 01:45 The Fragmented Data Problem & Company Pivot to Managed Services – 05:12 LatticeWork Insights’ Data Pipeline, Warehouse & Intelligence-Layer Process – 08:30 AI Hype vs. Reality in Analytics & Why Human Expertise Still Matters – 17:49 Measuring the ROI of Analytics Spend & Building a Data-Driven Culture – 22:56 Connect with Tim https://www.latticeworkinsights.com/ https://www.linkedin.com/in/sheanineseven/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Entrepreneurs Logbook Podcast(00:00:47) - Data Science In the Marketing World(00:01:45) - Double Down, Triple Down & Quadruple Down(00:06:53) - How To Build a Data-Driven Company.(00:14:58) - Big Data unlocks the company's culture(00:15:56) - Will AI Replace Jobs in the Future?(00:21:03) - The Real ROI of Analytics Spend(00:22:59) - In the Elevator With Tim Cook(00:25:45) - What Do Startups Need to Know About Networking(00:27:45) - How to Build a Data Culture at Bigger Companies(00:34:37) - FOMO: The Influencer Problem(00:37:39) - Tim LaNeef on Standards & How They Affect Marketing

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Arielle Tayar, founder of Whip Creative Studio. A Miami-Bay serial entrepreneur with a background in theatre and film from The New School and a master’s in film from Tel Aviv, Arielle has launched multiple ventures over the past decade: a creative agency, an experiential arm, a luxury wedding planning company, and even a viral café.  Her work for brands like Gucci, Spanx, Elf Beauty and as agency of record for the rolling tote sensation Hulkin (now in Target) has taught her the power of storytelling in every form. Along the way, she’s built these companies from the ground up while raising two kids and funding everything herself.  During their conversation, Zachary and Arielle dive into the lessons she’d share with her younger self, chiefly to embrace naivete, chill out on imposter syndrome and remember that nobody really knows what they’re doing.  Arielle makes a compelling case for “building in public,” weaving authenticity, consistency and a strong founder-led voice into brand strategy. They unpack the key ingredients of a lasting brand identity (from palette and typography to photographic language and core values), the smart use of community engagement over empty AI gimmicks, and why showing the behind-the-scenes journey wins more hearts than a polished final product.  Wrapping up, Arielle offers concrete advice for startups and small businesses: bring on specialists when you can, lean into a distinctive tone of voice, and obsess over every guest or customer touchpoint, whether it’s the color of your invitation, the first hello at a wedding or the way your logistics team greets someone on arrival.  You’ll walk away inspired to hone your brand’s personality, design experiences people actually remember, and start sharing your journey today, because real connection trumps perfection every time. Timestamps Overcoming imposter syndrome & valuing naivete in entrepreneurship – 03:05 2. Authentic brand storytelling: consistency, tone & founder visibility – 05:46 3. Building in public & sharing your brand journey early – 06:27 4. Core elements of brand identity: color palette, typography, imagery & values – 11:55 5. Crafting memorable experiences: thoughtful guest journey & event details – 16:16 Connect with Arielle https://www.whipcreativestudio.com/ https://www.linkedin.com/in/arielle-tayar-45430a61/ https://www.instagram.com/arielletayar Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Lockbook: A Business Review Podcast(00:00:43) - In the Elevator With Arielle Tejar(00:01:49) - What's One Thing That You'd Do Differently(00:06:47) - Hulken on Starting a Brand(00:10:04) - What is a Brand Identity?(00:12:11) - The Essential Brand: A Personal Brand(00:15:09) - What Makes A Memorable Wedding?(00:20:39) - 5 Tips for Building a Good Brand(00:23:55) - How To Get In Touch With People.

In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Paul Matt, CEO and co-founder of Adwisely, an AI-powered advertising automation platform helping e-commerce brands maximize their return on ad spend through Meta and Google. Paul traces his entrepreneurial journey from launching Retarget App as an 18-year-old in Ukraine to scaling AdWisely, now managing over $15 million in ad budgets and routinely delivering 600 percent ROAS for thousands of online stores. He reflects on two pivotal lessons: relocating sooner to the heart of his market in the U.S., and honing in on micro customer segments to avoid building unwanted features for the wrong audience. Zach and Paul then unpack AdWisely’s step-by-step playbook. First comes a high-touch kickoff, where the team sits down with each brand to calculate breakeven ROAS and align on realistic targets. Next, they lock in data integrity: server-side tracking, catalog clean-up and Merchant Center setup, before launching a catalog-centric, evergreen campaign built for both Google and Meta. Over biweekly review cycles, AI-driven automation tackles repetitive tasks (think creative testing and ad copy suggestions) so expert strategists can focus on deep analysis, scaling budgets no faster than 20 percent per month. Before you go all-in on your next ad push, Paul's top tips are crystal clear: consolidate into one well-structured campaign, strip out duplicate product variants and start with your best sellers to speed through the learning phase, resist the urge to fiddle with settings every few days, and partner with an experienced specialist who lives and breathes e-commerce advertising. Timestamps1. Rebuilding the company: key learnings on being in the tech bubble early & focusing on micro-segments – 03:03 2. AdWisely’s step-by-step client onboarding & campaign setup process – 07:41 3. Balancing AI automation with human expertise in ad management – 14:52 4. Leveraging AI for creative generation and automating manual tasks – 17:10 5. Actionable tips for e-commerce brands to boost ad performance – 20:50 Connect with Paulhttps://adwisely.com/ https://www.linkedin.com/in/matvienkopavel/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Mark Myers, founder and tax-saving architect at Taxwise Partner.  A former Marine Corps Sergeant turned advanced tax strategist, Mark shares how he’s helped more than 500 clients collectively save hundreds of millions in taxes, reducing bills by 30–60% without undermining the work of CPAs or financial advisors. He explains why entrepreneurs should “build with the end in mind,” reverse-engineer a saleable business, and treat their tax burden as a profit center rather than a sunk cost. Mark walks us through Taxwise Partner’s client process, from behind-the-scenes vetting with strategic CPA and RIA partners to a tailored fact-pattern analysis of income sources and capital gains events. He busts the myth of “gray area” loopholes, citing Judge Learned Hand’s famous quip that America has two tax systems: one for the informed, one for the uninformed, and stresses that all his recommended strategies are fully legal.  Listeners also learn about high-impact tactics beyond the usual “chip shots,” like acquiring depreciation through solar or equipment-focused “businesses in a box” and structuring charitable gifts of noncash assets at fair market value.  If you’re ready to stop overpaying Uncle Sam and unlock hidden profits in your growing enterprise, Mark’s step-by-step playbook will make you rethink everything you thought you knew about tax planning.  Timestamps Building with the end in mind: reverse-engineering business growth – 02:26 2. How Taxwise Partners’ tailored client process works – 04:22 3. “Two tax systems”: informed vs. uninformed legal strategies – 07:01 4. Treating your tax burden as a profit center & partnering with CPAs/RIAs – 11:26 5. Overlooked strategies: depreciation, tax credits & non-cash charitable donations – 17:56 Connect with Mark https://taxwisepartners.com/ https://www.linkedin.com/in/trevordudeck/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Moti Elkaim, founder and CEO of Atlantic Brands, an agency that helps emerging companies craft investor-ready pitch decks, sharpen their storytelling, and nail public speaking.  Zach and Moti dive into one of the hardest lessons every founder faces: where to spend your limited time, money and energy. Moti reveals his “return on energy” framework: focus on your creative genius and outsource the rest, so you can scale faster without burning out.  They then shift into the art and science of pitching. Moti introduces his Pitch Cycle methodology, showing why the old “problem-solution-traction” template falls flat when investors hear the same script day after day. Instead, he teaches how to lead with a human connection before unpacking numbers, how to answer the two critical questions, “Why you?” and “Why now?”, and why the “rule of one” (one problem, one audience, one solution) cuts through the noise.  You’ll hear his dramatic Carbyne 911 texting story that sealed an investment in five minutes and walk away with simple, story-driven steps to help investors visualize your vision.  Timestamps Allocating Resources & Understanding “Return on Energy” – 02:32 2. Two-Stage Investor Pitch: Connection Before Business Validation – 07:10 3. Leveraging Storytelling to Engage and Persuade Investors – 09:00 4. The Pitch Cycle Methodology vs. Traditional Pitch Deck Templates – 11:55 5. Essential Pitch Framework: “Why You & Why Now” and the “Rule of One” – 21:56 Connect with Moti https://atlanticbrands.co/ https://www.linkedin.com/in/moti-elkaim/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Ryan Polselli, founder and CEO of Mammolink.  Dr. Polselli, a fellowship-trained breast radiologist from Emory University and former Navy nuclear officer, shares how he left the traditional hospital system to reinvent breast cancer screening with a fully patient-centric, mobile platform. Over just three years, he bootstrapped Mammolink into a team of 90, performed more than 55,000 tests across five mobile units, and earned a perfect 5.0-star rating across nearly 2,000 reviews.  From partnering with Fortune-level employers like Walmart, Amazon, Costco and Royal Caribbean to pioneering RAIN, Mammolink’s AI-driven same-day ultrasound for women with dense breast tissue, Ryan walks us through the strategies that fueled this rapid growth.  Ryan and Zach dive into the hard lessons of building a winning team, “hire fast, fire faster”, and why investing in top talent is non-negotiable for any founder. They explore how true patient centricity means obsessing over every touchpoint, from the bus driver greeting patients on-site to delivering results by day’s end. By removing barriers like scheduling headaches, surprise bills and long waits, Mammolink has doubled screening compliance rates and, in some workplaces, boosted them from 30% to 60%.  Finally, Ryan offers a glimpse into Mammolink’s unique data advantage, observing patients in their “natural environment,” applying AI to biology, behavior, access and outcomes, and how those insights could reshape the future of early detection. Timestamps Emphasizing Team Building & “Fire Fast” Hiring Strategy – 04:20 Mammolink’s Patient-Centric Mobile Breast Screening Model – 09:15 Tackling Access vs. Utilization in Breast Cancer Screening – 14:30 Impact of Same-Day Results on Patient Anxiety & Compliance – 21:10 Leveraging Proprietary Data & AI for Deeper Screening Insights – 29:45 Connect with Ryan http://ryanpolselli.com/, https://www.mammolink.com/ https://www.linkedin.com/in/ryanpolselli Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Trevor Dudeck, founder of Lemonade, a full-service advertising agency built on the bold philosophy that “advertising should feel more like entertainment.”  Trevor and Zach dive into the biggest stumbles and hard-won lessons of scaling an agency, from the pitfalls of chasing unicorn hires who promise to solve every problem but often leave gaps in sales and finance, to the power of bringing on an operations consultant who evolved into a game-changing COO.  Along the way, Trevor shares how he and his team learned to balance custom and productized services, build repeatable offerings, and create decision frameworks that turn one-off hires into strategic, sustainable growth drivers.  The conversation then shifts to Lemonade’s signature entertainment-first approach: the Story 360 model. Trevor breaks down how brands can think of themselves as media companies, borrow storytelling tactics from film and gaming, and craft programs that feel more like binge-worthy series than forgettable ads.  He offers three concrete takeaways for entrepreneurs ready to experiment with entertainment-driven marketing: flip your campaign planning with “entertainment thinking,” treat every channel as programming that competes for viewers’ attention, and start small.  By the end of the episode, you’ll have a clear roadmap for transforming product pitches into immersive experiences that captivate and convert over the long term. Timestamps Lessons on Hiring “Unicorn” Employees – 00:02:00 2. Bringing in an Operations Consultant and Building Processes – 00:06:00 3. Moving from All-Custom Work to Productized, Repeatable Services – 00:07:00 4. Shifting from Traditional Ads to Entertainment-Driven Marketing – 00:08:50 5. Introducing the Story360 Framework for Multi-Channel Campaigns – 00:15:00 Connect with Trevor https://www.lemonadetheagency.com/ https://www.linkedin.com/in/trevordudeck/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Entrepreneur's Lockbook Podcast(00:01:22) - What Would I Do Different If I Had To Start My Company Again(00:08:51) - Lemonade: The Shift From Advertising to Entertainment-(00:17:58) - The Story360: Exploring the Entertainment Dimension(00:25:23) - How To Win in an Entertainment World(00:29:24) - PODCAST: Trevor Dudak

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Gregory Kovsky, President and CEO of International Business Associates (IBA). Drawing on more than three decades in the brokerage world, and having personally facilitated over 300 transactions worth $1–30 million each, Gregory walks us through the art and science of selling a company.  He explains how he grew IBA into the Pacific Northwest’s largest business brokerage firm, with ten offices in Washington and Oregon and a 50-year track record of 4,400 completed deals. Zach and Gregory dig into the mindset shift needed to view a business sale as an investment rather than a single payday.  They discuss the three pillars that enhance enterprise value: working on, not in, your company, maintaining crystal-clear financials, and positioning for future growth or expansion. Along the way, Gregory shares cautionary tales of owners who fell into common traps such as overlooking process documentation, underestimating buyer financing requirements or failing to articulate a compelling growth story.  Finally, they unpack IBA’s step-by-step approach, from realistic valuation and buyer screening to deal structuring and closing.  Gregory offers practical takeaways for entrepreneurs planning their exit today: build a standout management team, detail your operations and digital presence, and always frame your business in terms of its long-term potential.  Timestamps Screening and Hiring Quality Talent to Scale Your Business – 02:50 2. Viewing Your Business Sale as an Investment & Conducting a Valuation – 07:05 3. Three Key Drivers to Enhance Exit Value (Work On the Business, Financial Clarity, Growth Potential) – 15:16 4. Balancing Historical Performance with Future Potential (Tesla Analogy) – 16:37 5. Pre-Exit Checklist: Clean Financials, SOPs, and Strong First Impressions – 26:36 Connect with Gregory https://ibainc.com/ https://www.linkedin.com/in/gregory-kovsky-460aab7/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Entrepreneur's Lockbook Podcast(00:01:04) - Meet Gregory Kofsky, President and CEO of International Business Associates(00:01:56) - How to Sell Your Business.(00:06:30) - Why I Didn't Sell My Business(00:06:56) - The Process of Selling a Business(00:13:23) - When to Sell Your Company?(00:14:53) - 3 Mistakes Business Owners Make When Trying to Sell Their Company(00:20:37) - Should You Buy a Retirement Business?(00:26:00) - Selling Your Business: 3 Tips For Success(00:29:06) - How to Sell Your Business

In this episode of The Entrepreneur's Logbook, Zachary speaks with Dr. Ashok Gupta, founder of TheraNow — a virtual therapy platform delivering physical, occupational, and speech therapy across the US through a network of 400+ clinicians. Ashok opens with a counterintuitive lesson from his own journey: if he were to rebuild TheraNow today, he'd focus far less on innovation and far more on integration. Drawing on his background as a practicing physical therapist — including time working with veterans at VA hospitals — he explains why building a great product means nothing if it isn't embedded in the workflows where care actually happens. He breaks down why healthcare doesn't lack innovation, it lacks implementation, and walks through the classic mistake founders make: building the house before running the utilities. Whether it's EMR/EHR integration, clinical workflow compatibility, or understanding when and why patients use a product, Ashok makes the case that distribution strategy has to come before the product itself. Zachary and Ashok also dig into what real ROI looks like inside health systems — not from adding features, but from reducing friction. They cover the three areas where returns actually show up (revenue capture, operational efficiency, and access expansion), why credentialing timelines make traditional scaling nearly impossible, and how bias in baseline data can quietly undermine the best-intentioned digital health tools. By the end of the episode, you'll walk away with a framework for thinking about product adoption that applies well beyond healthcare — and a clear understanding of why implementation, not innovation, is the hardest problem to solve. Whether you're a founder building in a highly regulated industry or an operator trying to modernize without turning your organization upside down, Ashok's insights on integration-first thinking will leave you rethinking how you approach growth. Timestamps:- Integration Over Innovation: Rebuilding TheraNow From Scratch – 00:00:00- Why Virtual Physical Therapy Actually Works (and Where It Falls Short) – 00:08:30- EMR Integration, Epic, and the Trap of Standalone Products – 00:12:00- How Health Systems Should Think About ROI From Digital Tools – 00:22:00- Implementation Is Everything: Advice for Health System Leaders – 00:27:25 Connect with Ashok:https://www.theranow.com/ https://www.linkedin.com/in/dr-ashok-gupta-dpt-2b5a7023/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Dwan Bent-Twyford about the trials, triumphs and hard-won lessons that shaped her real estate empire.  Dwan opens up about starting in the 1990s as a broke, single mom who mistakenly equated “fixing up” a house with decorating. She shares how her first deal: sealed with little more than a handshake, led to a foreclosure, a repossessed car and a crash course in hands-on rehab work.  From salvaging those early mistakes she discovered wholesaling, pioneered her trademarked “short sales” strategy and developed a Triple Profit Center model that’s now helped her close thousands of transactions.  Throughout the conversation, Dwan and Zachary dive into her mission of empowering new investors. She walks listeners through the step-by-step process at her Investors Edge University: evaluating personal goals, matching them to the right real estate niche, and building the practical skills to execute profitable deals.  Dwan breaks down how a true short sale works, why it can be a win-win for homeowners, banks and investors, and how careful deal structuring lays the foundation for long-term success. By the end of the episode, you’ll understand why Dwan’s top priority is teaching, mentoring and making sure no one has to learn the hard way, just as she once did.  Whether you’re a total beginner or a seasoned pro looking to sharpen your strategy, her insights on negotiation, risk management and brand building will leave you ready to take action.  Timestamps Dwan’s Naive First Deal & Rehab Misconceptions – 00:02:15  Practical Advice for Beginner Investors (Wholesaling & Skill Assessment) – 00:09:50 Teaching & Program Structure at Investors Edge University – 00:15:20  Coining “Short Sales” & Trademarking the Strategy – 00:26:45  Triple-Profit-Center System for Structuring Win-Win Deals – 00:36:05 Connect with Dwan https://www.linkedin.com/in/dwanbenttwyford/ https://www.instagram.com/dwanderful/ https://www.youtube.com/c/dwanderfulrealestateinvestingchannel https://investorsedgeuniversity.com/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - How To Fix Up A Home In foreclosure(00:00:32) - The Lockbook: Real Estate Experts(00:01:46) - The One Thing I Wish I Knew Before Starting a Business(00:06:13) - Mentoring New Investors in Real Estate(00:12:15) - "A Mission Driven"(00:13:13) - You're known as the Queen of Short Sales(00:16:11) - How To Save a Home From Foreclosure(00:21:26) - Dwan Is Dwinderful

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Stephen Morel, founder and CEO of JurisDeed. Stephen walks us through his journey from technical specialist to storyteller‐in‐chief, explaining why “loving the problem, not your solution” is the single most important mindset shift for entrepreneurs.  Together, they explore how Stephen’s two decades in real estate law led him to found JurisDeed, an AI-powered platform that automates tax lien and distressed property investing across all 50 states, and why focusing on customer pain points and clear communication helped him secure early revenue, avoid funding pitfalls, and build trust with investors.  The episode digs into the nuts and bolts of tax lien investing: what traditional investors face when navigating state-by-state laws, how JurisDeed normalizes those legal hurdles in one unified system, and why staying ahead of Supreme Court rulings and legislative changes can make or break your returns.  Stephen shares actionable tips for mitigating regulatory shifts: outsourcing operational tasks, reducing costs, speeding up liquidity and using data-driven intelligence to target delinquent properties, all so that listeners can protect and optimize their portfolios in today’s volatile environment.  Whether you’re launching your first startup or scaling your fifth, this conversation highlights the power of customer discovery, lean storytelling, and technology‐driven solutions.  Timestamps Leaning into the Customer Problem and Mastering Storytelling – 03:10  Introduction to JurisDeed: AI-Powered Tax-Lien Investment Platform – 06:20  Simplifying the End-to-End Tax-Lien Acquisition-to-Liquidation Workflow – 12:30 Navigating Evolving Legal & State-By-State Compliance Challenges – 17:45  Actionable Strategies to Mitigate Return-Compression and Optimize Costs – 21:15 About JurisDeed JurisDeed is a dynamic legal and property intelligence platform empowering real estate professionals, investors, government, and other stakeholders with the critical data needed to clear title to distressed real estate with clicks instead of copies, saving substantial time and money over typical paper and manual-based research methods, and unlocking incalculable trapped wealth and opportunity for individuals and communities. Connect with Stephen https://www.linkedin.com/in/stephenmorel-jd https://jurisdeed.com/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Entrepreneurs Logbook Podcast(00:00:51) - Steve Morrell(00:01:34) - What's The One Thing That You'd Do Differently If You(00:04:02) - How Did We Know What Our Customers Want?(00:05:53) - Part 6: The Startup Experience(00:07:32) - Tax Liens: The Journey Through the Platform(00:11:29) - Small Business Partners: State-by-State Compliance(00:12:35) - Can Our Platform Help You Manage Your Legal Process?(00:14:16) - Legal Changes to Property Tax Sales(00:17:35) - ETF Talk: Mitigating the Impact of the Law(00:19:39) - How to Get Your Money Back by Paying Off Debtors

In this episode of The Entrepreneur’s Logbook, Zachary speaks with David Arato, founder of Lexicon Legal Content. They kick things off by exploring the foundational habits that set successful companies apart: starting with the art of documenting processes from day one.   David shares how building a library of clear, repeatable SOPs not only accelerates team onboarding but also lays the groundwork for adding new service lines. They also dive into the realities of remote entrepreneurship, emphasizing the power of community and networking to solve recurring operational challenges rather than reinventing the wheel in isolation.  As the conversation turns to legal marketing, David unpacks the specialized, multi-step process his agency uses to help law firms dominate SEO while staying compliant with bar rules. From navigating Google’s AI-driven “overviews” and zero-click searches to mastering YMYL (Your Money or Your Life) and EEAT (Experience, Expertise, Authority, Trust) standards, they discuss why raw AI output isn’t enough.  Instead, David argues, top-performing content blends human storytelling, attorney-reviewed accuracy, and strategic link building to truly stand out in a crowded field.  Listeners will come away with fresh insights into balancing cutting-edge technology with the irreplaceable value of human expertise and how to future-proof their content strategy for the years ahead. Timestamps Documenting Business Processes with SOPs – 05:10  Building Community and Networking as a Remote Entrepreneur – 10:30  Onboarding Law Firms: SEO-Optimized & BAR-Compliant Content Workflow – 15:00 Attribution Challenges in SEO & the Rise of Zero-Click AI Overviews – 19:45  Leveraging AI While Upholding EEAT to Differentiate Legal Content – 24:10 About Lexicon Legal Content Lexicon Legal Content is a legal content development company staffed by JDs and licensed attorneys who specialize in writing jurisdiction and practice area-specific content for lawyers and law firm marketers throughout North America. Connect with David https://www.linkedin.com/in/davidarato/ https://www.lexiconlegalcontent.com/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Lockbook Podcast(00:01:31) - The One Thing All Entrepreneurs Need to Have in Place(00:03:34) - Build in isolation or community(00:04:58) - How To Attribute Legal Content in Marketing(00:08:57) - The Four Pillars of a Trustworthy Website(00:13:16) - Law Firm Content: Quality Legal Content(00:18:36) - Marketing Agency Executives: Don't Use AI to Create

Anastasia Rossinsky is the founder of A Market Social, a Miami-based marketing and branding boutique specializing in digital marketing, brand development, and social media management. With over 10 years of experience in digital marketing and branding, she's built a reputation for creating engaging content and growing social media presence for companies across various industries. Annie has recently launched Women Who Miami, a community and resource platform dedicated to helping women turn their side hustles into profitable full-time businesses through podcasts, events, and business education. What You'll Learn - The two critical mistakes that can kill your startup before it begins (fear and lack of boundaries) - Why you can literally start a business with nothing - and should - How to avoid analysis paralysis and stop overthinking your launch - Why branding must come before any marketing efforts - The danger of losing your authentic voice to AI-generated content - How to successfully rebrand without alienating your existing customers - The importance of building authentic personal brands in today's accessible business world Key Takeaways - The Nothing-to-Something Reality: You don't need perfect logos, websites, or investors to start. If you're solving a real problem, business will come - Annie built her first clients through proposals before even having a website. - Boundaries Equal Value: Working 24/7 and responding to 3 AM emails doesn't show dedication - it shows desperation. Setting boundaries makes you look professional and prevents burnout while maintaining creative energy. - Branding Before Marketing: Marketing without a solid brand foundation is like using a megaphone with no message. Consistent branding builds trust and recognition - people need to know what to expect from you. - AI Enhancement vs. Replacement: Use AI for productivity, operations, and background tasks, but never replace the human connection that makes brands authentic and relatable. About A Market Social & Women Who Miami A Market Social provides comprehensive marketing and branding services for businesses looking to bridge the gap between their brand and consumers. Women Who Miami is Annie's community platform offering podcasts, events, and resources specifically designed to help women entrepreneurs scale their side hustles into profitable businesses. Connect with Anastasia Website: womenwhomiami.com Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - Annie Rosinsky on How to Start a Business With Nothing(00:01:21) - What Would You Do If You Started a Business Again?(00:04:39) - How to start and grow a business on your own(00:07:31) - MIAMI Business Community(00:10:53) - Brand Management Prioritizes Marketing(00:16:07) - How to Tell a Woman's Brand Story(00:17:55) - How to Build a Personal Brand with Women(00:19:00) - The Authenticity of AI(00:22:08) - How To Do A Brand Rebrand?

Philip Hill is the founder and CEO of Purebred Marketing, a top DTC agency focused on igniting growth for brands through affiliate programs and high-performing websites fueled by SEO and CRO. He's been a serial entrepreneur in the e-commerce space for 15 years, having worked with over 100 brands like Solo Stove, Pet Supermarket, and Snap Supplements, driving over $200 million in client revenue. Remarkably, he dropped out of college just 18 hours before graduation to launch his first business. What You'll Learn: - How to properly diagnose what's actually wrong when customer acquisition costs are rising - Why looking at surface-level data can lead to devastating business decisions - The power of integrated marketing ecosystems vs. isolated channel approaches - How to build and manage commission-only affiliate sales teams for DTC brands - Strategic approaches to choosing the right sales channels for your product type - Why AI amplification beats AI replacement in modern business operations - Data-driven strategies for improving conversion rates across all marketing channels Key Takeaways: - The Ecosystem Effect: Don't pause one marketing channel when performance drops - SEO, Facebook ads, and other channels work synergistically. Stopping one can hurt the performance of others, creating a downward spiral that looks like everything is failing when it's actually a strategic error. - Commission-Only Sales Revolution: Purebred Marketing's unique approach of building commission-only affiliate sales teams for DTC brands creates scalable growth without upfront marketing costs. The key is matching the right affiliate strategy to your product price point and target audience. - Data Depth Over Surface Metrics: When diagnosing declining performance, dig deeper than surface-level metrics. What appears to be channel failure is often a conversion rate, product, or integrated strategy issue that can be solved without abandoning working channels. - AI as Amplifier: Embrace AI tools to increase capacity and efficiency rather than replace human workers. Companies using AI for automation and research are gaining significant competitive advantages in speed and service delivery. About Purebred Marketing: Purebred Marketing specializes in igniting growth for DTC brands through strategic affiliate programs, SEO, and conversion rate optimization. Their unique commission-only affiliate model helps brands scale without upfront marketing costs while their integrated approach ensures all marketing channels work together synergistically. Connect with Philip : Website: https://purebredmarketing.com/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - Will AI Disrupt Your Business?(00:00:29) - The Entrepreneur's Logbook Podcast(00:01:30) - Reinventing Your Company With AI(00:08:20) - The science of legal issues(00:09:00) - How to Diagnose a Business' Problems? (E-Commerce(00:15:05) - TikTok Shop vs. TikTok Amazon: How Do Brands(00:18:02) - How We Build a Sales Team for Brand Affiliates(00:22:45) - 3 Tips for Companies to Improve Their Sales & Marketing

Jordan is a recognized leader in media strategy with over 20 years in the industry. He's architected and executed strategies that have generated billions of dollars in measurable client revenue. Jordan specializes in connected TV, video, and retail media, combining advanced targeting techniques with data-driven insights to help brands reach incremental audiences at scale. What You'll Learn - The #1 internal mistake entrepreneurs make when scaling (and how to avoid it) - Why doing "everything" in the early days is actually crucial for long-term success - Advanced media planning strategies beyond basic demographic targeting - How to transition from hands-on operations to strategic leadership - The people-centered approach that's revolutionizing media buying - Connected TV and video strategies that drive measurable ROI Key Takeaways Internal focus: Embrace wearing multiple hats in the beginning - even as Chief Media Officer, Jordan handles sales and operations The Multi-Hat Reality: Why successful entrepreneurs must be willing to do everything in the early stages, and how this foundation creates better leaders and stronger companies. About Alpha Position Media Alpha Position Media specializes in media planning, buying, and analytics with a people-centered approach that goes beyond traditional demographic targeting. They focus on connected TV, video, and retail media strategies that deliver measurable results for their clients. Connect with Jordan Greene https://www.linkedin.com/in/greenejordan/ https://www.alphaprecisionmedia.com/ Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today. Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform! Chapters (00:00:00) - The Entrepreneur's Logbook Podcast(00:00:43) - Jordan Green(00:01:25) - 7 Rules for Starting a Business on Day 1(00:03:23) - WSJD Live: How Do We Identify the Right Audience(00:08:13) - Top Executives: Advertising on a Small TV(00:11:47) - How Functional AI Is Integrating into the Agency's Strategy(00:17:01) - Amazon Advertising: The Omnichannel Phenomenon(00:19:33) - Netflix vs. Warner Bros. Sports: Which Way Should Fans Watch(00:24:16) - WSJD Live: Where Do You See the Advertising Space Going?(00:27:34) - CTV Weekly Insights

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Aleric Heck, founder and CEO of Ad Outreach, a YouTube advertising and consulting company that has helped clients generate over $300 million in revenue. Starting his entrepreneurial journey at just 12 years old with YouTube app reviews, Aleric built the largest app review channel with 600K+ subscribers and now runs an 8-figure company that's appeared on the Inc 5000 three years running, hitting #60 in 2022. Key Takeaways Document your journey: Implement a video-first strategy from day one to showcase expertise and build authentic founder stories that resonate with audiences Focus on intent-driven traffic: YouTube users are actively learning versus mindlessly scrolling, creating higher-quality leads for service-based businesses Hook, educate, call to action: Structure YouTube ads with compelling hooks, genuine educational value, and clear calls to action—avoid the mistake of skipping education Target with precision: Use Google's custom audience builder for search terms, URL affinity targeting for competitor sites, and household income filters for B2B offerings Quality over quantity leads: Expect slightly higher upfront costs per lead but significantly better conversion rates and ROI on the backend Leverage the content flywheel: Combine organic content with paid ads to create a self-reinforcing system where ads drive content consumption and content drives ad retargeting Test hooks, not full creatives: Unlike Meta's constant creative refresh needs, YouTube ads have longer lifecycles—focus on testing different opening hooks while maintaining core educational content Don't sleep on retargeting: Target website visitors, YouTube channel viewers, and video engagers with lower-budget campaigns for maximum efficiency Aleric Heck - Ad Outreach Website: https://aleric.com/ LinkedIn: https://www.linkedin.com/in/alericheck/ Instagram: https://www.instagram.com/alericheck/ YouTube: https://www.youtube.com/@AlericHeckYT Free Gift Mentioned: https://adoutreach.com/gift (YouTube Ad Strategy PDF) Book: Video Authority book at https://adoutreach.com/video-authority-booklist/ AI Targeting Tool: https://keywordsearch.com (5-day free trial) Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ Personal site: https://zacharybernard.com/ Podcast: The Entrepreneur's Logbook Want press/podcast/TV features? Visit wefeatureyou.com Chapters (00:00:00) - The Entrepreneur's Doc Book Podcast(00:00:39) - How to Reach the Right People on YouTube(00:01:58) - Starting Over: The Journey on Video(00:03:24) - How to grow your business with YouTube Ad(00:03:54) - How to Build a Lead on YouTube vs. Meta(00:09:37) - Facebook vs. YouTube: Cost per Lead and(00:10:35) - How to Integrate Facebook and YouTube Ad(00:14:05) - Why YouTube Ad Costs More Than Facebook Ad Costs(00:15:55) - How to Target People on YouTube Ads(00:22:52) - How to Run a YouTube Ad(00:25:10) - YouTube Ad Strategy

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Amber Goetz, founder of Active Media, a high-performance web and SEO agency that's been turning websites into lead generation machines since 2005. With over 500 websites under her belt and clients pulling in over $10 million through organic search, Amber has spent two decades learning what actually works in SEO.    Key Takeaways   Start with market research: Validate search demand, competition levels, and real market need before building your business Fix messaging first: Address root causes (messaging and site health) before driving traffic—visitors leave for competitors if your foundation is broken Demand transparency: Quality SEO agencies provide visual dashboards, share keyword rankings, and educate clients rather than hiding behind "secret sauce" AI content is dead: Mass AI-generated blog posts no longer work; Google rewards human-reviewed, human-edited content that provides genuine value Optimize for AI now: Implement schema markup and voice search optimization immediately—DIY website builders are falling behind Focus local SEO efforts: Update Google Business Profile constantly (offers, photos, reviews every ~10 days) for local businesses Red flags in SEO agencies: Avoid anyone promising overnight rankings or not requesting Google Analytics/Search Console access Trust your instincts: Combine gut feelings with solid data when making business and technical decisions     Amber Goetz - The Active Media Website: https://www.theactivemedia.com/ and https://goetzgo.com/ LinkedIn: https://www.linkedin.com/in/ambergoetz9/ Instagram: https://www.instagram.com/seowithamber/   Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ Personal site: https://zacharybernard.com/   Want press/podcast/TV features? Visit wefeatureyou.com Chapters (00:00:00) - The End of Human-edited Content(00:00:37) - Amino Podcast(00:01:39) - The One Startup Tip You'd Get Wrong(00:03:09) - How To Turn A Completive Audit Into a Proposal(00:07:12) - How To Lead an SEO Team With Transparency(00:09:33) - Top SEO Executives: The Shift in Search(00:11:47) - How to Optimize Your Site for AI Search(00:13:18) - How to Optimize Your Website for AI & Small Business SEO(00:19:08) - Several Red Flags For Hiring An SEO Agency(00:21:07) - Go With Your Gut

In this episode of The Entrepreneur's Logbook, host Zachary Bernard sits down with Aya Kikimova, founder of LeapEngine, a digital marketing agency that brings Fortune 500-level strategies to startups and small businesses at a fraction of the cost. Aya shares her remarkable journey from immigrating to the US from Kazakhstan at 16, not knowing how to type on a computer, to managing over $50 million annually in ad spend at Microsoft and earning the prestigious Platinum Club Award given to just 0.01% of the company.   Key Topics & Timestamps AI in Marketing [00:00-04:00] The GPS Framework [06:00-08:00] Marketing Myths [16:00-19:00] ROI Measurement Mistakes [28:00-32:00] AI Implementation Strategy [22:00-26:00] Key Takeaways Ensure business readiness before marketing investment Test attribution by pausing different channels  Setting expectations - Focus on lifetime value, not short-term returns Choose AI tools with human guidance and verification   Aya Kikimova – LeapEngine Website: leapengine.co LinkedIn: https://www.linkedin.com/in/akikimova   Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ Personal site: https://zacharybernard.com/   Want press/podcast/TV features? Visit wefeatureyou.com Chapters (00:00:00) - The Lockbook(00:00:49) - Starting a Business With 0.01% of the Company(00:02:28) - How Is AI Affecting Your Company's Business?(00:05:06) - How to Get Your Business Profile on Google Maps in 2 Minutes(00:15:01) - MR: Marketing Myths that Small Businesses Fall for(00:20:56) - How to Integrate AI into your Business?(00:25:47) - How To Train an AI Tool for Google Ads(00:27:48) - MT: Small Business Marketing ROI

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Jamie Uppenberg, co-founder of Runway Group, a specialized firm helping FinTech startups navigate complex regulatory landscapes while building scalable compliance programs. As a former chief compliance officer at five different FinTech companies, Jamie brings rare operational expertise to an industry often dominated by theoretical approaches. Jamie shares her hard-won insights on the two critical mistakes that sink most FinTech startups: either over-investing in product perfection while neglecting marketing, or the inverse—building impressive marketing campaigns without a solid product foundation. She emphasizes the importance of finding the MVP sweet spot and maintaining disciplined spending, especially as investment dollars have tightened in recent years. The conversation dives deep into Runway's unique methodology for building compliance programs from the ground up. Unlike traditional consultants who come from legal or regulatory backgrounds, Jamie's team has actually lived inside FinTech operations, understanding how these fast-moving companies actually function. Rather than overwhelming clients with every compliance gap at once, they create prioritized roadmaps that tackle the highest-risk areas first—typically starting with anti-money laundering and financial crimes prevention—while ensuring companies can maintain revenue and growth momentum. Jamie explains how her approach differs from document-heavy compliance programs, focusing instead on operational excellence: "Can you do what this document says?" This practical methodology helps FinTech companies build programs that actually work when regulators and banking partners come asking for proof of compliance activities, not just policies on paper. The discussion also explores Runway's integrated model, where compliance consulting works hand-in-hand with specialized FinTech legal counsel and strategic advisory services. This collaborative approach eliminates the common problem of conflicting advice from different vendors, allowing the team to synthesize legal requirements, operational realities, and strategic positioning into cohesive recommendations. For founders considering building compliance programs in-house, Jamie offers crucial hiring advice: look for professionals who can build systems "with a Google Suite and a dream"—not just those accustomed to enterprise-level resources. She stresses the importance of objective reporting and clear communication about program progress, warning against purely anecdotal updates that leave leadership in the dark about their actual compliance status. Whether you're launching a payments platform, building lending infrastructure, or creating the next generation of financial services, this episode provides actionable insights for navigating the regulatory challenges that can make or break FinTech ventures in today's environment. Contact Information Jamie Uppenberg – Runway Group LinkedIn: https://www.linkedin.com/in/jamie-uppenberg Website: https://rnwy.group/ Zachary Bernard – We Feature You PR Chapters (00:00:00) - The Entrepreneurs Logbook Podcast(00:00:51) - Fintech Compliance Expert Jamie Uppenberg(00:01:45) - What's the One Thing All Startups Get Wrong?(00:03:57) - How to Find The Right Balance For Your Company(00:04:47) - Have You Got the Money to Grow?(00:06:05) - How To Get Fintech Companies To Be Compliant With the(00:11:26) - WSJD Live: The Fintech Compliance Program(00:16:38) - What to Know Before Hiring a Compliance Program Designer?(00:19:21) - Expertise in Fintech at Runway Consulting(00:24:58) - How to Reach Jamie Uppenberg on Podcast

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Axel Meierhoefer, founder of Ideal Wealth Grower. Axel, a former Air Force officer turned real estate investor, walks us through the “Ideal Wealth System” he developed after navigating a complex 1031 exchange during the Great Recession. Together, they tackle the common missteps new investors make, namely, focusing on individual properties rather than building a robust network of inspectors, lenders, property managers, and turnkey providers. Axel explains why performance, cash flow and returns, should trump the age-old mantra of “location, location, location,” and how securing one-year warranties and vetted partnerships can shield investors from unexpected repair bills, especially when they’re managing assets from thousands of miles away.   Zachary and Axel then dive into the mindset shift required to become the “king or queen of your own empire.” By treating each investment portfolio as a business, clients learn to assemble a team of “employees”, from appraisers to contractors, who work on their behalf, freeing them to focus on strategic growth. Axel breaks down the concept of the Time Freedom Point, guiding listeners through a simple exercise to calculate their monthly expenses, project cash-flow goals, and determine how many properties they’ll need to achieve true financial independence. He also shares how steady rent increases and paid-off mortgages compound over time, turning a modest real estate portfolio into a multi-million-dollar empire that funds your lifestyle on your own terms. Whether you’re just curious about real estate or ready to build passive income, this episode offers actionable insights for professionals seeking to escape the time-for-money trap.   Contact Information   Axel Meierhoefer – Ideal Wealth Grower Website: https://idealwealthgrower.com LinkedIn: https://www.linkedin.com/in/ameierhoefer/   Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Websites: https://www.wefeatureyou.com/ https://zacharybernard.com/   Want press/podcast/TV features? Visit wefeatureyou.com Chapters (00:00:00) - The Entrepreneur's Lockbook: Where to Start Your Business(00:01:11) - Axel Mayhofer(00:02:10) - What Would You Do Different in the Franchise Industry?(00:03:37) - Real Estate Network(00:12:05) - Real Estate Wealth Group(00:17:40) - Financial Freedom and Investing(00:25:48) - How to retire on a $10,000 a month income(00:27:35) - "When Will I Reach My Time Freedom Point?"(00:33:58) - How To Get In Touch With The Wealth Grower

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Patrick Burns, founder of Patrick Burns Co., a B2B brand-building and revenue-generating agency that helps companies accelerate their go-to-market efforts with strategic digital marketing. After cutting his teeth at two tech startups and earning a degree from Indiana University in 2014, Patrick launched his own firm in 2016. Since then, he’s amassed over 100,000 followers, generated millions of content views, and closed six-figure deals with industry giants like PwC, CVS, Honeywell, and State Street.   Patrick lays out his playbook for rapid, intent-driven growth. He walks through how his team uses a sophisticated technology stack—powered by tools like Clay for outbound campaigns and AI-driven workflows in ChatGPT—to identify prospects showing real purchase signals before engaging them. By splitting roles among dedicated specialists (an account manager, a marketing copywriter/tech operator and an SDR), Patrick ensures every campaign is executed with precision, high deliverability and messaging honed for conversion. On the content side, he shares why a blend of authentic thought leadership and emotionally driven, algorithm-friendly posts builds brand awareness without unrealistic lead-generation expectations, and how a consistent two-week publishing sprint can quickly book qualified inbound meetings.   Contact Information Patrick Burns – Patrick Burns Co. Website: https://www.patrickburns.co/ LinkedIn: https://www.linkedin.com/in/patrickburnsco1/ Instagram: https://www.instagram.com/patrickburnsco/ Twitter: https://x.com/patrickburnsco   Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/ Want press / podcast / TV features? Visit wefeatureyou.com Chapters (00:00:00) - What would you do to grow your business faster?(00:00:35) - The Entrepreneurs Logbook Podcast(00:01:43) - What Would You Do To Build Your Startup From scratch?(00:03:17) - How To Get a Lead Out of Your Campaigns(00:05:23) - Cold Outbound vs. Outbound(00:06:38) - How to Create Content That Drives Results(00:10:21) - How To Structure Your Outbound Campaigns(00:12:03) - How to hire the right talent with AI(00:14:47) - How To Market Yourself to the Technology Industry(00:16:37) - Lead Generation: The Outbound Side

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with James Onyks, CEO of Ohana Avertising. James walks us through his journey from launching Ohana in 2021 to building a full-service digital agency that blends creative storytelling with strategic growth. Early on, he learned the hard way that every founder needs a dedicated project manager from day one, a role he skipped and paid for by getting bogged down in fulfillment rather than sales and expansion. Drawing on ten years in marketing and a unique New York-to-Portugal perspective, James shares how he pivoted from straight ad management to offering fractional CMO services, helping enterprise clients craft holistic growth roadmaps without the overhead of an in-house hire.   Throughout the conversation, James breaks down real-world wins, like repositioning a product so it could sell in metropolitan bathtubs and driving a 30% sales uplift, and explains why creative strategy is just as vital as ad spend. He reveals his hiring philosophy of bringing on mid- to senior-level experts who need little hand-holding and deliver immediate impact, and how Ohana’s month-to-month, no-contract model builds trust and long-term partnerships. James even unveils the sentimental story behind the “Ohana” name, reminding him that business exists to support family, not the other way around. Tune in for actionable tips on scaling your agency, honing your offer, and becoming the proactive growth partner every business owner needs.   Contact Information James Onyks – Ohana Advertising Website: https://ohanameansbusiness.com/ LinkedIn: https://www.linkedin.com/in/digital-advertiser/   Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Websites: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Want press, podcast or TV features? Visit wefeatureyou.com Chapters (00:00:00) - The Entrepreneur's Lockbook Podcast(00:00:49) - Interview(00:01:58) - What is the one thing that you would implement from day one of(00:03:48) - Fractional CMO Services(00:06:11) - How To Build a Growth Partner's Business(00:10:32) - How to Build a Creative Strategy(00:11:35) - How To Hire the Right Marketing Team(00:15:18) - How To Differentiate Yourself From The Competition(00:18:30) - The Ohana Logo

In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Tiffany Coletti Kaiser, CEO of Apiary Digital, about rethinking the traditional agency model and building something that scales on its own terms. Drawing on more than two decades of leadership in tech, CPG, and beyond, Tiffany explains why productizing your core service, finding that lowest common denominator clients really need, and packaging it as a turnkey solution is the fastest path to sustained growth. She and Zach discuss how a transparent, honest approach with clients (even being the first to say “we might not be the right fit for you”) not only builds trust but drives an industry-leading 98% client return rate and generates referrals that keep the pipeline full.Tiffany then takes us inside Apiary Digital’s unique “apiary” collective: a senior-only bench of specialists who flex in and out of projects based on client needs, living their own lives while delivering half a billion leads each year. She shares concrete examples, from codifying executive LinkedIn thought-leadership offerings to diagnosing hidden funnel issues behind underperforming campaigns, and why measuring outcomes (leads, revenue impact) rather than vanity metrics (total ad spend) makes all the difference. Whether you’re launching a boutique consultancy or retooling an established shop, her hive-inspired model highlights the power of putting humanity and clear deliverables at the center of your growth strategy.Listeners will walk away with actionable insights on how to: 1) carve out a repeatable, productized service that clients instantly understand; 2) assemble a network of experienced consultants who thrive under a flexible, transparent partnership; and 3) shift conversations from “how much can you spend?” to “what outcome do you really need?” Tune in for a fresh take on sustainable scaling, plain spoken, deeply human, and built to free you from the endless hunt for new business. Contact InformationTiffany Coletti Kaiser – Apiary Digital Website: https://apiarydigital.com/LinkedIn: https://www.linkedin.com/in/tiffanycolettikaiser Zachary Bernard – We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/ Want press, podcast, or TV features? Visit wefeatureyou.com Chapters (00:00:00) - How to Scale With a Small Company(00:00:42) - The Entrepreneur's Lockbook Podcast(00:01:51) - What's the One Thing You'd Do to Reboot Your Company(00:03:35) - Possible Productization in the B2B(00:11:53) - Pushing the Minimum Experience Level at Apiary(00:18:28) - McKinsey: It's not about the Money we manage,(00:23:14) - What Makes Apiary Different?(00:29:20) - PODCAST: The Power of Podcasts

In this episode of The Entrepreneur’s Logbook Podcast, Zachary Bernard speaks with Ashley Brown and Brianna Watson, co-founders of Impressions Visionary Solutions. From the outset, Ashley and Brianna emphasize the importance of “building the system, not the service.” Rather than diving headfirst into client work, they recommend first mapping a clear, intentional client journey, from inquiry and onboarding through delivery, using simple tools and workflows. As entrepreneurs test their offerings with early clients, patterns emerge. Those insights then inform the refinement of processes, creating space for creativity and minimizing the chaos of firefighting.   The conversation turns next to how AI and automation can amplify rather than erase the human element. Ashley and Brianna make a passionate case for preserving empathy at every step: pinpointing where clients need to feel seen and heard, then designing automations that support those moments without sacrificing genuine connection. They walk us through their approach, istening for each customer’s friction points, mapping the story of a purchase path, and automating repetitive tasks so teams can focus on high-value, human-driven work.   Finally, Ashley and Brianna tackle one of the biggest pitfalls in scaling service-based businesses: platform overload. They caution against chasing every shiny new tool and urge leaders to audit needs by department, choosing fewer, well-integrated solutions rather than a thousand half-used apps. Above all, Impressions Visionary Solutions stands out by leading with depth and authenticity, blending strategy with soul to help small and mid-sized businesses scale intelligently, efficiently, and empathetically.   Contact Information Ashley Brown and Brianna Watson • Impressions Visionary Solutions Website: https://www.impressionsvs.com LinkedIn: https://www.linkedin.com/in/brianna-l-watson/ + https://www.linkedin.com/in/ashleybrowncreative/   Zachary Bernard • We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Websites: https://www.wefeatureyou.com/ https://zacharybernard.com/ Want press, podcast or TV features? Visit wefeatureyou.com! Chapters (00:00:00) - The Entrepreneur's Lockbook Podcast(00:00:55) - How to Build a Beautiful Business With AI & Intelligent Automation(00:01:50) - What Would You Do To Build a Startup From Day 1?(00:04:53) - Ashley and Brian on Their Split(00:05:40) - How To Automate Processes With Human Touch(00:10:01) - Will AI Amplify Human Touch in Design?(00:15:12) - Tech Stack Confusion(00:20:43) - How To Market Your AI-based Sales & Marketing

In this episode of The Entrepreneur’s Logbook Podcast, host Zachary Bernard speaks with Rachel Phillips, founder and CEO of Fully Accountable. Rachel shares her journey from intern to CEO of one of Inc. 5000’s fastest-growing finance firms, serving over 600 clients and managing more than $7 billion in revenue. Together, they dive into why digital-first businesses—from e-commerce shops to SaaS providers—benefit from a fractional CFO model that combines hands-on bookkeeping with proactive financial strategy. Rachel explains how having an outsider’s perspective helps benchmark performance, optimize cash flow, and turn data into growth opportunities.   Throughout the conversation, Rachel underscores the power of granular analysis. She recounts a case where a client ran 25 ad campaigns but was only profitable on seven—redistributing budgets increased their margin from 10% to 38%. They also discuss the idea of a “living” operational budget that pivots with daily ad costs and seasonality, and pinpoint the revenue thresholds (around $3.5 – $5 million) when bringing on a CFO really pays off. Rachel’s parting advice: ditch the Excel-only approach in favor of a proper general ledger system and invest in the right financial talent before accounting tasks eat up more of your time than growing the business.   ❇️ Key Topics with Timestamps 1. Rachel’s Career Path & Fully Accountable Overview – 00:02:00 2. Benefits of Fractional CFO Services – 00:03:00 3. Granular, Data-Driven Marketing Profitability (Case Study) – 00:06:00 4. When to Bring on a Fractional CFO – 00:13:00 5. Financial Management Tips for Business Owners – 00:19:00   Contact Information Rachel Phillips - Fully Accountable Website: https://fullyaccountable.com/ LinkedIn: https://www.linkedin.com/in/rachel-phillips-ohio CFO Toolkit: https://fullyaccountable.com/cfo-toolkit/   Zachary Bernard - We Feature You PR LinkedIn: https://www.linkedin.com/in/itszachb/ Websites: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Want press/podcast/TV features? Visit wefeatureyou.com Chapters (00:00:00) - Getting a granular view of a company's revenue(00:00:40) - Rachel Phillips on The Entrepreneurs Logbook(00:02:32) - Does a Fractional CFO Matter?(00:04:37) - How To Make Money on a Digital Business(00:07:19) - What's The Unique Challenges That E-Commerce and Digital Businesses(00:15:02) - How to Get a CFO on Your Team(00:17:46) - Taking Control of Your Business's Financials(00:19:51) - CFO on CFO Network

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Matthew Uber, founder and CEO of Spinwheel BDC, a strategic consulting firm specializing in sales development, business development, and management solutions.    Matthew shares his unconventional journey from high school dropout to sales leader, building remote sales teams before COVID made it mainstream, and scaling Spinwheel to over 75 employees. With 15+ years in sales, Matthew reveals why mindset trumps skillset, how he proved SDR teams work in "impossible" industries, and his surprising take on AI's role in the future of sales. Key Takeaways Sales Success Formula Success comes from three pillars: pitch, pace, or attitude Mindset management is harder to teach than sales skills Rejection resilience matters more than smooth talking Remote Sales Revolution Matthew built virtual sales teams in automotive (traditionally face-to-face) starting in 2018 COVID gave his already-remote team an "unfair advantage" over competitors Virtual selling opened access to hungry talent nationwide and internationally Spinwheel BDC's Hiring Philosophy Look for personality traits over resume credentials: hunger, student mentality, thick skin, self-awareness Everyone starts at ground level (SDR) regardless of experience Promote based on merit: appointment setting → presenting/closing → leadership Business Agility Never get too married to your original idea Matthew's business has "changed 100+ times" since 2020 Fast, intuitive decisions combined with a willingness to adjust AI's Future in Sales AI will inevitably affect sales, but won't completely replace human connection Consumers may resist AI interactions due to trust/negotiation concerns AI calling costs currently prohibitive, but technology advancing rapidly Quality of AI sales depends on quality of human training it receives Proven Growth Strategy Start with one SDR to prove concept, then scale Homegrown talent often outperforms expensive hires (100% quota achievement rate) SDR-to-AE promotion path reduces costs while improving results   Contact Information Chapters (00:00:00) - Entrepreneurs Logbook(00:01:13) - How to Get Out of Debt in Sales(00:03:44) - The Shift from Office to Remote Sales(00:06:54) - Virtual Sales: The Challenges(00:09:53) - How To Develop the Future of Sales(00:13:14) - How To Hire the Right Salesperson(00:16:41) - Building a Sales Development Team(00:19:43) - How to Manage the Mindset of a Salesperson(00:21:26) - How to Get Out of Rut(00:24:05) - Salespeople: How AI Will Affect Us(00:29:32) - Matt Spinwell on How to Reach Out to People

In this episode of the Entrepreneur Logbook Podcast, host Zachary Bernard sits down with Joey Price, President and CEO of Jumpstart HR, an award-winning HR consulting and technology analyst firm. With nearly two decades of HR experience, Joey has transformed from an HR assistant to a respected voice in the industry, authoring "The Power of HR" and delivering TEDx presentations. Joey shares his unique journey from kinesiology to HR, revealing how he shifted from helping athletes perform their best on ball fields to helping professionals excel in corporate settings. The conversation dives deep into the three Ps of business (profit, people, and purpose), the evolving role of AI in HR, and why founders must view HR as a strategic investment rather than a cost center.   Episode Timestamps [00:00:00] Introduction and Joey's background in kinesiology  [00:01:23] Joey's mission: Making people more excited about Monday than Friday  [00:02:04] Career transition from exercise science to HR  [00:04:23] The three Ps: Profit, People, and Purpose - current challenges  [00:05:00] Technology's impact on people strategy and the need for balance  [00:06:00] The "buying, building, borrowing, or botting" framework  [00:07:50] The aha moment: Transitioning from lifestyle business to scalable company [00:11:00] Why HR isn't a cost center - the human capital perspective  [00:12:00] Tracking ROI on HR investments and interventions  [00:15:50] HR trends: AI recruitment and diversity equity being baked into processes  [00:17:00] AI recruiters enabling flexible interview scheduling  [00:19:35] Who should read "The Power of HR" book  [00:22:31] Key takeaway: People don't inherently share your enthusiasm - you must cultivate it   Get in Touch with Joey Price LinkedIn: https://www.linkedin.com/in/joeyvprice/ Company: https://jumpstart-hr.com/ Book: https://a.co/d/fy7FVaG   Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com   Chapters (00:00:00) - What is the role of human capital in the workplace?(00:00:24) - Joey Price on Being More Excited About Mondays Than Fridays(00:01:52) - EHR In the Elevator(00:04:29) - The 3-D Business of People(00:10:51) - The Value of Investing in HR(00:15:37) - Top Trends in Technology for Business Owners(00:19:21) - In the Elevator With Brad Cogan(00:22:08) - How to Improve Your Company's HR Policies

In this episode of the Entrepreneur's Logbook Podcast, host Zachary Bernard speaks with Robin Mee, founder and CEO of MeeDerby, the nation's leading executive search firm specializing in staffing, professional services, and workforce solutions. What You'll Learn:- Robin's 36-year journey in the staffing industry and how she's kept her "why" focused on putting people to work one job at a time- How MeeDerby transitioned to remote work 15 years ago—far ahead of the industry curve- The seismic shift in workplace expectations post-COVID and how only 3% of staffing professionals want to return to full-time office work- Creating an authentic community and culture in a remote environment through intentional connection- How AI is transforming candidate screening, recruitment processes, and staffing efficiency- The importance of giving candidates and employees a choice in how they work and communicate- Leadership strategies that foster trust, empowerment, and work-life balance in remote teams- The staffing industry's evolution and Robin's bird's-eye view after working with thousands of staffing companies Key Quotes:- "My whole career has been about putting people to work... COVID was a real game-changer. Everybody was remote."- "83% of people want community at work, and you can do that inside of a remote organization."- "My recruiter is not getting through 120 candidates, but the AI absolutely can."- "AI is going to assist us to put more people to work more quickly."- "We focus on performance and empowerment because people want their voices heard." Connect with Robin Mee: LinkedIn: https://www.linkedin.com/in/robinmee/Website: https://www.meederby.com/ About Robin Mee:Robin Mee has over 36 years of experience in the staffing industry and serves on the board of directors for the American Staffing Association. She has been inducted into the Staffing Industry Analysts' Leadership Hall of Fame and brings a unique perspective on industry trends, leadership dynamics, and technological transformation. Chapters (00:00:00) - How AI Will Help You Put People to Work(00:00:19) - Robin Mee Discusses the Workforce Solutions Ecosystem(00:03:31) - WSJD Live: The Changing Way of Working(00:07:10) - LinkedIn CEO on Remote Work(00:08:08) - Leaders on Remote Work(00:13:52) - Reasons for Remote Working(00:19:11) - How to Use AI in Staffing?(00:24:40) - The Job Search Experience With AI Agents(00:28:17) - Top Staffing Executives on the Future(00:32:51) - How to Get in Touch with Robin Mederby

In this episode of the Entrepreneur's Logbook Podcast, we sit down with Scott Beebe, Founder of Business On Purpose, a company dedicated to liberating business owners from chaos through systems, processes, and purpose-driven strategies. Episode Highlights: [00:01:00] Scott shares his diverse background, from telemarketing to pharmaceutical sales to pastoral work and eventually founding Business On Purpose. [00:03:00] The value of "reps" - how repeated experience in different environments builds the expertise needed to guide business owners. [00:05:00] Scott explains how chaos manifests in small businesses through common phrases like "I spend my whole day putting out fires" and "throwing Hail Marys just to get through the day." [00:07:00] The subtle ways chaos deceives business owners into believing "there's no other way" to run their operations. [00:09:00] How outside vendors should reduce chaos, not create more of it - a key principle when seeking help. [00:12:00] The importance of awareness moments that give business owners a "shot of joy" amidst the ongoing vigilance against chaos. [00:14:00] Scott shares the RPMs of great leadership: Repetition, Predictability, and Meaning - the framework for creating stability. [00:16:00] A powerful real-world example of chaos striking: two team members losing their fathers on the same day before a major event. [00:17:00] The 85-15 rule: How businesses should strive to predict 85% of what happens while allowing for the 15% that requires unique brilliance. [00:19:00] Thomas Edison's wisdom: "Vision without implementation is hallucination" - the critical importance of execution. [00:22:00] How Scott vets potential clients with a 26-point checklist and requires specific time commitments rather than accepting "whatever it takes" answers. [00:24:00] The danger of isolation for business owners and the value of community - "They come for the content, but they stay for the connection." [00:28:00] Scott's concept of "work worth doing" and how it shapes Business On Purpose's high-touch, relationship-based coaching model. [00:30:00] Final advice: Either commit to creating systems with repetition, predictability, and meaning, or "quit and get a job" - the honest truth about business ownership. Connect with Scott Beebe: Website: https://businessonpurpose.com/book Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

In this episode of the Entrepreneur’s Logbook Podcast, we sit down with Ramy Khalil, CEO of Scimitar, a boutique management consulting firm dedicated to accelerating development timelines in the life science industry.Episode Highlights:[00:01:30] Ramy explains the breadth of the life science industry, covering pharmaceuticals, biotechnology, diagnostics, and medical devices.[00:03:00] A personal connection to healthcare innovation: Ramy shares how his father's heart attack and subsequent bypass surgery inspired his career path in medical device engineering.[00:07:30] The counterintuitive approach to development acceleration: Why non-technical disciplines often create the biggest efficiency gains before implementing technology solutions.[00:09:45] Case study: How Scimitar helped a client reduce regulatory submission time from 26 weeks to 12 weeks through process optimization.[00:11:30] The three core methodologies Scimitar applies are critical path project management, lean principles for knowledge work, and business process management.[00:16:30] Additional areas ripe for optimization across the life science value chain: site startups for clinical trials, manufacturing supply chain coordination, and commercial launch readiness.[00:20:00] Leadership team challenges: How Scimitar helps executives transition from "working in the business" to "working on the business" through operational efficiency.[00:25:30] Balancing speed with quality and compliance: Ramy's approach to maintaining high standards while avoiding unnecessary constraints that don't benefit patients.[00:31:00] Looking ahead: The role of AI in life sciences and how leaders should approach technology adoption through access, people strategy, and scaling with appropriate controls.Connect with Ramy Khalil:LinkedIn: https://www.linkedin.com/in/ramy-khalil-392391/Website: www.scimitar.com–Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode, we dive into the world of business growth and human-centered leadership with Charlie Saffro, President and founder of CS Recruiting. With over a decade of experience in the logistics, transportation, and supply chain industries, Charlie shares her journey from marketing professional to influential recruiter. She discusses her unique philosophy that 'business is personal,' the challenges of remote work, and the importance of genuine human connections in the workplace. Listen in to gain valuable insights on talent acquisition, retention, and the evolving landscape of workplace culture in the face of technological advancements.00:52 Charlie's Career Journey: From Marketing to Recruitment03:17 Building a Successful Recruiting Firm08:20 The Importance of Human-Centered Leadership14:23 Balancing Data and Human Touch in Recruitment19:40 Technological Advancements in Logistics and Supply Chain26:24 Building Authentic Connections in a Digital World33:35 Future Trends in Workplace CultureAbout Charlie SaffroCharlie Saffro is the CEO and founder of CS Recruiting, a specialized recruiting firm focused on the logistics, transportation, and supply chain industries. A TEDx speaker on human-centered leadership and a passionate advocate for workplace culture, Charlie brings her unique perspective as a female entrepreneur to help companies understand that business is personal - a philosophy that sets her approach to talent acquisition and retention apart.Connect with CharlieLinkedIn: https://www.linkedin.com/in/charliesaffro/Website: https://www.cs-recruiting.com/–Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, we dive deep into the evolution and impact of agile methodologies and Scrum with Jeff Sutherland, one of Scrum's original creators. Jeff shares insights from his diverse career, spanning from military service to revolutionizing software development to his current ventures in healthcare and AI. He discusses the integral role of Scrum in organizational transformation, the importance of adjusting project management in real-time, and how AI is becoming indispensable in modern project planning and development. Jeff also touches on the significance of performance metrics, the potential of AI to replace traditional planning methods, and how organizations can adapt to rapidly changing technological landscapes to stay competitive.00:56 Jeff's Current Ventures02:31 Military Background and Olympic Training06:03 Scrum Fundamentals and Vietnam Experience08:56 First Principles in Scrum18:23 AI in Project Management24:01 Integrating AI with Scrum25:18 AI's Impact on Team Dynamics26:08 AI in Project Management27:09 The Future of AI in the Workforce29:07 Human Biology and Team Performance31:41 Measuring and Enhancing Team Productivity36:38 The Speed of Innovation40:46 The Future of Agile MethodologiesConnect with Jeff:LinkedIn: https://www.linkedin.com/in/jeffsutherland/Twitter: https://x.com/jeffsutherlandWebsite: https://a.co/d/9ERa0SaLeanpub: https://leanpub.com/u/jvsutherland–Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of The Entrepreneur's Logbook, host Zachary Bernard welcomes Christopher Stauffer, CEO of Stauffer, a software consulting firm that’s been transforming the digital landscape for over two decades. Chris shares his journey from launching Deloitte's first client website at 22 to leading successful campaigns for SpaceX, Billboard, and universities, earning prestigious awards like the Clio. The conversation dives into bridging the gap between marketing and engineering teams, shared strategies for effective collaboration, and the role of AI in enhancing workflows. Chris emphasizes the importance of understanding the 'why' behind projects and the impact of prompt engineering in the evolving landscape of marketing. Tune in to learn how effective collaboration and innovative approaches can propel your business to new heights!00:56 Chris’s Early Career and Evolution02:58 Bridging the Marketing and Engineering Gap05:38 The Importance of Collaboration07:19 Effective Communication Strategies11:31 Joint Application Design (JAD) Sessions23:09 Case Study: Increasing Conversion Rates35:27 The Role of AI in Marketing and Engineering39:34 Future of Marketing and Engineering CollaborationConnect with Chris:LinkedIn: https://www.linkedin.com/in/staufferinc + https://www.linkedin.com/company/staufferWebsite: https://www.stauffer.com/[email protected]–Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook Podcast, host Zach interviews Scott Roy, CEO and founder of the global sales consulting firm Whitten & Roy Partnership. Scott shares insights from his 47-year career in sales, from his beginnings as a door-to-door book salesman to co-founding Family Heritage Life Insurance Company. Scott discusses his approach to 'decision intelligence selling,' and how it aligns ethical sales practices with both profit and societal impact. Listen in as we dive into Scott's transition from traditional sales to his work in social enterprise, offering life-changing solutions in developing countries. Scott also outlines common sales challenges and reveals strategies to create an effective, purpose-driven sales force.00:57 Scott Roy's Early Sales Journey03:57 Transition to Sales Management05:24 Balancing Sales and Societal Impact13:00 Decision Intelligence Selling Explained22:15 Cultural and Organizational Sales Challenges31:04 Balancing Mission and Revenue in Social EnterprisesConnect with Scott:LinkedIn: https://www.linkedin.com/in/scottaroy/Website: https://www.wrpartnership.com/Decision Intelligence Selling: Transform the Way Your People Sell: https://www.amazon.com/Decision-Intelligence-Selling-Transform-People-ebook/dp/B08H2JWQRJSell Well, Do Good: DQ Selling for Social Enterprises : https://www.amazon.com/Sell-Well-Do-Good-Enterprises-ebook/dp/B0957V27HV–Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary dives into the world of effective leadership with Michael Brainard, CEO and founder of Brainard Strategy. Michael shares his journey from aspiring athlete to expert in industrial and organizational psychology. He discusses his groundbreaking work on the 'bias trifecta,' the crucial role of self-awareness, and the importance of mitigating biases in decision-making. Michael also explores the evolving landscape of leadership, emphasizing diversity, equity, and inclusion (DE&I), emotional intelligence (EQ), and the challenges of managing hybrid work environments. Through practical examples and insights from his book, he illustrates how leaders can navigate complex situations, build cohesive cultures, and foster innovative teams.00:51 Michael Brainard's Journey into IO Psychology02:46 The Bias Trifecta and Leadership Decision-Making07:16 Mitigating Biases in Leadership13:13 Ignorance and Insecurity in Leadership18:20 The Importance of Emotional Intelligence22:51 Culture, Vision, and Strategy in Organizations27:44 Future Trends in Leadership35:05 Michael Brainard's Personal Leadership JourneyConnect with Michael:Website: https://www.brainardstrategy.com/LinkedIn: https://www.linkedin.com/in/michaelbrainard/Michael’s Book : https://www.amazon.com/How-Become-Effective-Leader-Disciplines/dp/B0BZX2YFX8–Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard welcomes Beybin Esen, COO at Kimola. Beybin shares her extensive background in strategy and consumer insights, alongside her journey at Kimola from its inception to its growth as an AI-based customer feedback analysis platform.The discussion dives into Kimola's unique approach to analyzing textual data from various sources, including social media, chatbots, and reviews, to provide actionable insights for businesses. Beybin highlights the importance of understanding customer needs and leveraging data to enhance customer experience and drive business growth. The conversation also touches on innovative and unusual use cases of Kimola's platform and gives valuable advice for early-stage SaaS founders looking to scale their operations globally.00:06 Meet Beybin Esen: COO of Kimola01:04 Beybin’s Career Journey and Role at Kimola02:07 Kimola’s Growth Strategy and Success03:37 Understanding Customer Needs with AI05:17 Analyzing Data for Business Growth08:18 Competitor Analysis and Market Research09:43 The Importance of Holistic Data Analysis14:56 Challenges and Unique Use Cases21:26 Advice for Early-Stage SaaS FoundersAdvice for SaaS FoundersFocus on understanding how to sell and who to sell toDon't overlook the importance of SEO for GrowthPrioritize brand positioning over just featuresFind market gaps and understand target audience needsConnect with Beybin:Website: https://kimola.com/LinkedIn: https://www.linkedin.com/in/beybinesen/--Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, Zachary Bernard speaks with Joel Quintela, founder and CEO of Quintela Group, a company revolutionizing HR technology solutions for Fortune 500 companies. Joel shares insights from his 25 years of experience in HR assessment technology and his unique background in computer system engineering and business psychology. He discusses his journey from aspiring to own IBM to founding his own company in 2009, his philosophy on skill-based hiring, and the complexities of HR tech. Joel also dives into the role of AI in HR, emphasizing the importance of responsible and ethical use of technology to enhance efficiency without compromising fairness and compliance. The conversation covers practical advice for HR professionals on building a strong foundation for hiring processes and navigating the evolving landscape of HR technology.00:52 Joel Quintela's Background and Journey02:31 Combining Technology and Psychology in HR04:31 The Evolution of HR Technology08:20 Implementing Skill-Based Hiring11:15 Challenges in HR Tech Integration17:02 Differences Between Enterprise and Medium-Sized Companies20:47 The Impact of AI on HR Tech23:04 The Shift in Ghosting Dynamics23:29 Structured Interviews: Maximizing Hiring Efficiency24:33 AI in Transcribing and Summarizing Interviews25:41 Challenges and Risks of AI in Hiring27:13 Legal and Compliance Issues with AI31:53 Advice for Implementing AI in Hiring Processes37:15 Building a Strong Foundation for HiringConnect with Joel: Website: https://quintela.io/LinkedIn: https://www.linkedin.com/in/joelquintela--Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, host Zachary Bernard dives into the marketing strategies and career insights of Michal Habdank-Kolaczkowski, founder of RallyCall Get-to-Marketing, a brand development consultancy.Michal shares his experiences in crafting compelling narratives and strategic brand positioning that have helped companies raise over $650 million in venture capital and achieve exits exceeding $4 billion to industry giants like Google, Dell, Intel, and eBay. He also recounts his time growing Waze to 100 million users and shares the exciting transformations he's led, such as with BeeHero. Whether it's discussing his humble beginnings in PR or offering strategic advice for startups looking to rebrand before an acquisition, this episode is packed with invaluable lessons for entrepreneurs and marketers alike.00:07 Meet Michal: The Branding Maestro02:08 Early Career and PR Adventures05:08 The Waze Journey: From Skepticism to Success13:02 Branding Strategies for Acquisitions21:44 The Bee Hero Success Story32:49 The Future of Branding in the Age of AI37:10 Common Pitfalls in Startup PitchesConnect with Michal : Website: https://rallycall.co/LinkedIn: https://www.linkedin.com/in/itsmichal/Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard is joined by Stephanie Pliha, founder of Tribe Agency, a consulting firm specializing in innovative companies, medtech startups, and midsize companies. With over 25 years of experience in the medtech space, Stephanie shares her journey from a corporate career to founding Tribe Agency. They discuss the importance of strategic brand positioning, go-to-market strategies, and the concept of making a brand a verb. The conversation covers branding essentials, common mistakes companies make, and the significance of a well-crafted go-to-market strategy. Stephanie also introduces Tribe's marketing-on-demand services and an upcoming masterclass designed to help businesses elevate their marketing efforts.00:08 Meet Stephanie Pliha: Founder of Tribe Agency01:49 Stephanie's Journey in Medtech03:21 The Concept of Making Your Brand a Verb07:24 Common Branding Mistakes and Solutions11:20 Go-to-Market Strategies for Medtech Innovators19:52 Marketing on Demand: A Flexible Approach25:52 The Importance of Consistent Brand Messaging29:05 Advice for Founders on Brand Positioning30:45 Stephanie's Brand Masterclass33:19 How to Connect with StephanieConnect with Stephanie: LinkedIn: https://www.linkedin.com/in/stephpliha/Tribe's Website: https://tribeagency.org/Tribe's Instagram: https://www.instagram.com/tribeagency1/Stephanie's 8-week Masterclass: https://tribeagency.myflodesk.com/brandmasterclass--Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, we dive into the mind of Olly Rosewell, founder of Comb and a pioneer in the B2B outbound outreach space, particularly known for his expertise in cold emailing. Olly shares his entrepreneurial journey, starting from high-ticket sales roles to building and successfully exiting Response AI, a SaaS platform that enabled companies to send personalized videos within cold emails. The discussion covers the strategies and insights that led to extraordinary business growth, the challenges and nuances of the cold email landscape, and the significance of creating specific self-qualifying lead magnets. Olly also talks about his latest venture, Comb, a platform allowing B2B teams to get access to contact info from tech companies around the world, and shares valuable advice on maintaining high customer lifetime value and the pivotal moment he decided to move on from Response AI. This episode is a deep dive into practical growth tactics, market-fit strategies, and the evolving SaaS ecosystem.00:45 Ollie Roswell's Journey into Cold Email04:59 Building and Scaling Response.ai05:43 Transitioning to New Ventures10:30 Strategies for Acquiring Initial Customers17:53 The Importance of Targeted Outreach23:43 Challenges and Insights in SaaS Development27:04 The Decision to Exit Response.ai32:06 Introducing Comb and Future PlansConnect with Olly Rosewell: YouTube: https://www.youtube.com/channel/UC5ty1e0B5cOqHTtAi21H14AWebsite: https://www.trycomb.com/Twitter : https://x.com/ollyrosewellConnect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook Podcast, we speak with Ryan Stoltzfus, founder of the Job Hackers Network. Ryan shares his journey from a human resources background to becoming an entrepreneur focused on helping tech leaders uncover their true market value and advance their careers. We dive into the importance of personal branding, the process of identifying and harnessing one's strengths, and the strategies required for effective networking. Ryan also discusses the critical mindset shift necessary for tech leaders to transcend perceived career limitations and highlights the importance of positioning oneself as a valuable asset within and outside of corporate structures. This episode is packed with insights on how to strategically navigate career advancement and build a powerful professional brand.00:30 Ryan's Background and Career01:32 The Importance of Professional Branding03:50 Challenges Faced by Tech Leaders04:50 Owning Your Personal Brand08:13 Effective Networking Strategies16:29 Creating Opportunities Before They Exist29:27 The Power of Process in Career AdvancementConnect with Ryan: Website: https://www.jobhackersnetwork.com/YouTube: https://www.youtube.com/channel/UCyjC3kuquRFQRRzKUGGcr4ALinkedIn: https://www.linkedin.com/in/ryanstoltzfusInstagram https://www.instagram.com/jobhackersnetwork/Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Lock Book Podcast, Zach sits down with Alex Makowski, founder of Infinite Bookings, to explore the art of turning cold emails into tangible business opportunities. Alex shares his journey from starting as an SDR at a creative agency to founding a successful lead generation agency. The discussion dives into strategies driving B2B growth, the importance of a solid offer, and the evolving role of AI in personalizing cold email campaigns. Whether targeting small businesses or Fortune 500 companies, Alex emphasizes the need for relevancy and practical insights on leveraging AI to enhance outreach efforts.00:32 Alex Makowski's Journey into Lead Generation02:45 Exploring Effective Cold Email Strategies04:59 The Importance of Offer Relevance in Cold Emails07:17 Infrastructure and Tools for Cold Email Campaigns10:37 Personalization and Targeting in Cold Emails17:54 Using AI to Enhance Cold Email Campaigns26:16 Common Mistakes in B2B Cold Email OutreachConnect with Alex : https://www.linkedin.com/in/alexmakowski1/https://x.com/makowskialex_https://www.youtube.com/@coldemailalexhttps://alex-makowski.com/Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, we sit down with Blake Grewal, owner of Legal IQ, to discuss his journey from ultra-marathon runner to entrepreneur. Grewal shares his insights on how customer experiences can act as powerful levers for business growth and sustainability. He emphasizes the importance of retaining customers through exceptional client interactions and the pitfalls of over-relying on top-funnel marketing efforts. Throughout the conversation, Grewal provides actionable tips on setting up effective client journey maps, collecting and utilizing client feedback, and integrating technology without compromising the human touch. Tune in for an enlightening discussion on transforming client feedback into business success!00:00 Introduction to the Entrepreneurs Logbook Podcast00:26 Blake's Background and Journey into Entrepreneurship01:01 The Importance of Customer Experience02:13 Challenges in Retaining Customers04:51 Collecting and Utilizing Client Data05:53 Creating a Great Client Experience14:39 The Role of Technology in Customer Experience18:31 Future of Customer Experience and AI22:09 Tips for Improving Customer ExperienceConnect with Blake on LinkedIn: https://www.linkedin.com/in/blakegrewal/Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Frank Cid, General Partner at 28 Ventures, to discuss his extensive career in helping early-stage startups achieve successful exits. Frank shares his journey from a blue-collar background to becoming a notable figure in venture capital. The conversation covers key aspects of investing in high-potential companies, the importance of good management, navigating public markets, and the growing impact of AI technology. Frank offers insights on his unique investment strategy, the benefits of going public, and advice for founders looking to secure funding. Tune in to hear invaluable wisdom from a seasoned investor and learn how 28 Ventures supports the growth and success of startups.00:57 Frank's Early Career and Background07:03 Journey into Investment Banking and Brokerage09:51 Founding 28 Ventures and Investment Strategy12:38 Challenges and Opportunities in Public Ventures26:37 The Future of AI and Market Trends31:25 Advice for FoundersConnect with Frank : https://www.linkedin.com/in/frankcid/https://www.28.ventures/Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com