Building Trust in AI-Powered Storytelling with Amit Parmar

from LEAP Listens · host Sara MacGregor and Roger Cayless

In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Amit Parmar, CEO of Cliquify, to explore how AI is reshaping employer branding and what it means for authenticity, ethics and trust. From deepfakes and data to organic content vs "processed" comms, Amit shares where technology helps, where it hinders, and how the future of storytelling is changing with AI. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk

Episode metadata supplied by the publisher feed · Published Jul 21, 2025

Embed this episode

Attribution link and audio player

Ready to play

Building Trust in AI-Powered Storytelling with Amit Parmar

0:00 20:22

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Abundance Leap with Chance Welton Chance Welton Welcome the abundance.io podcast with your host Chance Welton. In this podcast, you'll discover your strengths, find turnkey business models and get expert guidance for life's biggest financial moments. At abundance we have trained and consulted over 35,000 entrepreneurs on how to start their first online business. And we help existing business owners start their second and third streams of income! You can learn more at abundance.io And of course, check us out on Apple podcasts and Spotify. The Leap To Lead: Helping Midlife Women Build Confidence, Find Purpose, and Grow with Impact. Emily, The Leap To Lead Welcome to The Leap To Lead podcast, the show dedicated to empowering women in business. Each episode offers valuable insights, practical strategies, and inspiring stories to help you start, grow, and scale your business with confidence. Whether you're just starting your entrepreneurial journey or looking to take your business to the next level, this podcast provides the tools, motivation, and mindset you need to lead with purpose and passion. Take the leap TODAY build & grow your dream business! The Jump Off Point Jump Capital Take the leap with us and deep dive head first into the people, data patterns, and signals that drive venture investment decisions – as they’re happening.Powered by Jump Capital, The Jump Off Point talks about the trends (and people) shaping technology and venture capital investing with thoughtful and candid conversations from industry pioneers.

Frequently Asked Questions

How long is this episode of LEAP Listens?

This episode is 20 minutes long.

When was this LEAP Listens episode published?

This episode was published on July 21, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this LEAP Listens episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!