PODCAST · business
LEAP Listens
by Sara MacGregor and Roger Cayless
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
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How to build an EVP people actually use with Zosia Hedges and Helena Smith
An EVP shouldn’t be a big launch that quickly fizzles out. It needs to feel true to the people it represents, and become part of everyday working life.In this special two-for-one episode, Zosia Hedges and Helena Smith from InHealth Group join Sara and Roger to share how InHealth worked with LEAP Create to build The Compass, a new EVP shaped with colleagues from the ground up.They explore the value of honest colleague research and co-creation, why real staff photography helped people recognise themselves in the work, and how The Compass is now being woven into recruitment, appraisals, manager conversations and everyday communications.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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How to make culture part of your growth strategy with Clare Altmann-Richer
How do you grow from 300 to more than 1,000 people without losing the culture that got you there? Clare Altmann-Richer from Neko Health joins Sara and Roger to explore how the business is embedding its “Vitals” into hiring, onboarding, leadership and everyday decision-making, while keeping teams connected to its mission across countries, roles and working patterns. They also discuss how Neko Health is helping clinicians see the real impact of their work and creating a sense of belonging for team members who may only work a few shifts each week. Clare shares why culture cannot simply be expected to scale on its own, it has to be deliberately built into the way an organisation operates.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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The human side of organisational change with Rachel Tolhurst
In this episode of LEAP Listens, Sara and Roger are joined by internal communications and change specialist Rachel Tolhurst to explore why empathy should sit at the heart of organisational change. Drawing on more than 30 years of experience, Rachel shares practical lessons from leading change programmes across a range of organisations, explaining why understanding employees' emotions is just as important as delivering the message. From mergers and redundancies to AI adoption, Rachel shares real examples of how organisations can handle difficult conversations with honesty, dignity and trust, helping employees feel informed, respected and supported through change LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Why employee surveys only tell half the story of workplace culture with Dr Alex Gapud
In this episode of LEAP Listens, Sara and Roger are joined by organisational anthropologist Dr Alex Gapud to explore what organisations can learn when they look beyond surveys, spreadsheets and engagement scores. Drawing on his work studying workplace cultures from the inside, Alex explains why understanding people's lived experiences is essential for building authentic employee value propositions that employees genuinely recognise and trust.The conversation explores the gap between what organisations think employees value and what people actually experience day to day. Alex shares why qualitative research can uncover insights that numbers alone often miss, and why the most effective EVPs are built around real human stories rather than assumptions made in the boardroom. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Why the future of work needs a different kind of organisation with Perry Timms
In this episode of LEAP Listens, Sara and Roger are joined by internationally recognised HR thinker and transformation expert Perry Timms to explore the idea of the 'polymorphic organisation' a business designed to adapt, shift and evolve as the world around it changes. Drawing on decades of experience across HR, organisational design and change, Perry explains why companies need to balance the demands of today with the realities of tomorrow, and why rigid structures are no longer enough.From agile working and self-managed teams to future skills, leadership and employer brand, the conversation explores how organisations can become more adaptive without losing stability.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Why employee engagement scores are broken with Howard Krais
In this episode of LEAP Listens, Sara and Roger are joined by communications and change specialist Howard Krais to challenge one of the workplace’s biggest assumptions: that employee engagement scores actually tell us anything useful. Drawing on decades of experience in internal communications and organisational change, Howard explains why leaders obsess over metrics that rarely lead to action, and why trust is the thing organisations should really be measuring.From survey fatigue to people-centred change, Howard shares a more practical approach to listening at work, one built on transparency, follow-through and making employees feel genuinely heard. The conversation explores why most surveys fail to drive meaningful change, how organisations can close the feedback loop properly, and why listening is becoming one of the most important leadership skills in modern business.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Why PR could be your missing channel in employer brand with Jules Fisher
PR isn’t usually the first channel that comes to mind in employer branding, but maybe it should be.In this episode of LEAP Listens, Jules Fisher from Merchant joins Sara MacGregor and Roger Cayless to explore how PR can play a much bigger role in shaping how organisations are seen by potential candidates, especially those who aren’t actively job hunting.From uncovering stories already sitting within your business to building credibility through media, thought leadership, and even LLM visibility, the conversation looks at how PR can help create a more consistent, compelling employer brand beyond your careers site.If you’re only thinking about job ads and social when it comes to talent attraction, this one might change your perspective.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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How AI can make workplaces psychologically safer with Barbara Phillips
Psychological safety is often talked about as a cornerstone of healthy workplace culture. But what does it actually look like in practice, and why do so many organisations still struggle to create it?In this episode of LEAP Listens, Barbara Phillips, founder of Brownstone Communications, joins Sara MacGregor and Roger Cayless to explore how AI could help employees, managers and HR navigate workplace culture, rights and responsibilities more confidently.Barbara shares the thinking behind EDI Guru, an AI assistant trained on UK equality and employment law that allows users to confidentially explore workplace scenarios, understand policies, and better prepare for difficult conversations. The tool aims to help people access the information they need without fear of judgement or retaliation. From promotion decisions to tricky workplace conversations, the episode looks at how better access to the right information could help people navigate challenges at work with more confidence. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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How to get Internal Comms crisis-ready in any organisation with Sarah Farrow
Crisis rarely gives you notice.In this episode of LEAP Listens, communications consultant Sarah Farrow joins Sara MacGregor and Roger Cayless to share what internal comms teams need in place before the worst happens.Drawing on her experience leading communications through the sudden closure of a government-funded organisation, Sarah explains how to prepare for the crisis you hope never comes, from risk mapping and scenario planning to keeping knowledge from becoming currency.With just 24 hours between finding out and telling the entire organisation, this is a candid conversation about honesty and leadership, because in a crisis, it’s not perfect wording that people remember, it’s how you made them feel. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Turning internal conferences into culture shifting moments with Abi Humayun
We’ve all been to internal conferences that promised transformation… but delivered coffee, croissants, and one too many PowerPoint slides. This week, we’re joined by Abi Humayun, co-founder of People Activation, who’s on a mission to change that.Abi shares how her team creates internal events that don’t just engage the room, they change minds and shift behaviour. Think: employee-led storytelling, co-created content, even a live rap battle. From building belief before people walk through the door to sustaining momentum long after it ends, this episode is packed with proof that internal comms can be as bold, human, and high-impact as any external campaign.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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The transformation within: Finding your true self through career change with Deon Pillay (and Charlie)
In this episode of LEAP Listens, Sara and Roger speak with Deon Pillay, an award-winning marketing leader and long-time diversity advocate, about what happens when success stops feeling meaningful. Dion shares why he left a secure corporate role to start a coaching practice in response to a deeper sense of misalignment.He walks through the mindset shift that made change possible, the questions that helped him act, and a simple framework for building a plan that balances purpose with reality. From finances, boundaries and values-led work, it’s an honest look at what it takes to change direction, and how integrity can become a habit, not just a principle.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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What every talent team gets wrong about candidate profiling with Steve Betts
In this episode of LEAP Listens, Sara and Roger are joined by seasoned TA specialist Steve Betts to unpack a part of recruitment we rarely talk about candidate profiling.From outdated job specs to one-click apply chaos, Steve explores how hiring teams can go beyond the CV to truly understand who they’re looking for and how to find them. He shares why profiles need to evolve with the role, how to build them in partnership with hiring managers, and why too many filters (or too few) could be costing you the best talent.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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The future of internal communication with Jennifer Sproul
In this episode of LEAP Listens, Sara and Roger speak to Jennifer Sproul, CEO of the Institute of Internal Communication, about how internal comms is evolving, and what that means for organisations today.Jen shares practical insight on how the function is shifting from content delivery to creating meaningful connection, and why listening is becoming just as important as messaging. They discuss the impact of AI, the challenge of channel overload, and what good internal communication looks like in a post-COVID, hybrid-working world.If you're rethinking how to engage employees more effectively, this is a conversation worth tuning into.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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What Every Employer Gets Wrong About Parenthood with Jess Heagren
In this episode of LEAP Listens, Sara and Roger are joined by Jess Heagren, founder of Careers After Babies, to explore the uncomfortable truth about working parenthood, and why it’s not just a personal issue, it’s a business one.From a defining moment in the boardroom to building a framework now used by leading employers, Jess shares why organisations need to move beyond policies and start addressing culture. She unpacks why 87% of parents say full-time work doesn’t work, how line managers shape retention more than HR ever could, and what it really takes to become a workplace where parents can thrive.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Why Inclusion is the Secret to High Performance with Dr Marcia Goddard
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by neuroscientist and author Dr Marcia Goddard to explore why inclusion isn’t about box-ticking, it’s about performance. From team trust to psychological safety, Marcia unpacks the brain science behind belonging, and why diverse teams only thrive when people feel safe enough to show up fully.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Building Trust in AI-Powered Storytelling with Amit Parmar
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Amit Parmar, CEO of Cliquify, to explore how AI is reshaping employer branding and what it means for authenticity, ethics and trust. From deepfakes and data to organic content vs "processed" comms, Amit shares where technology helps, where it hinders, and how the future of storytelling is changing with AI. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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How to do more with less in recruitment marketing with Jess Burns
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless are joined by Jessica Burns from Placed, to talk about how employers can get more bang for their recruitment buck. From programmatic advertising and real-time algorithms to reaching passive candidates while they're scrolling, Jess shares how brands can spend smarter, not harder, and still attract the right talent.Yes, the robots are coming. No, they haven’t landed the jobs (yet). Tune in nowLEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Animating Your Employer Brand with Jay Middleton
In this episode of LEAP Listens, Sara MacGregor and Roger Cayless sit down with Jay Middleton, founder at The Animation Guys, to explore the unique power of animation in employer branding and internal comms. From forklift safety with a Monty Python twist to personalised campaigns inspired by Spotify Wrapped, Jay shares how animation offers more control, more creativity and, sometimes, a deeper emotional punch than live action ever could.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Making employer branding more human with Mark Horley
In this episode, we’re joined once again by Mark Horley, Co-Founder at Tonic, to talk about the balance between data and creativity in employer branding. From a worried teddy bear to a twitter powered vending machine, Mark shares why emotional connection still matters, even in a data led world.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 77 | How organisations can hire at scale and get it right with Priti Soni
Hiring at scale isn’t just about getting people through the door, it’s about attracting the right talent without compromising on quality. In this episode, Sara and Roger chat with employer branding expert Priti Soni, who helped lead a mass, global hiring campaign at WTW, bringing in over 3,000 employees in just three years. She shares the strategies that made it work, the challenges they faced, and how understanding what candidates actually want helped them hire smarter, not just faster. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 76 | What employer brands need to know about TikTok with Alex O’Connor
TikTok isn’t just an app for dance routines, it’s changing the game for employer branding. But how can companies actually make it work?In this episode, Sara and Roger chat with employer brand and content expert Alex O’Connor, who led the launch of a major bank's recruitment marketing TikTok channel. She shares her experiences of creating engaging content with employee advocacy, and figuring out what content stuck the right cords with their target audience.If you’re looking to make TikTok work for your employer brand, this episode is for you. 🎧LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 75 | Gen Alpha is coming, how your organisation can stay ahead with Pia Malherbe
Gen Alpha grew up asking Alexa for answers, so what will they ask of their future employers? Join Roger and Sara in this episode as they chat with Pia Malherbe, Chief Branding Officer at 10 Days, about why organisations need to start thinking about Gen Alpha now. Pia shares expert insights on what this next generation will expect from work, how their values and preferences differ from previous generations, and what companies need to do to start engaging Gen Alpha. The future workforce is closer than you think, hit play to find out how you can start preparing now.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 74 | How better breathing can boost wellbeing at work with Karen Farrell
Want to find out how a simple breathing exercise can help you manage stress at work? In this episode of LEAP Listens, Roger and Sara chat with Karen Farrell, a qualified Breathwork coach about how something as simple as having proper breathing practices can make a massive difference in managing stress at work. Karen shares her top tips and even demonstrates a breathing exercise you can try right now. Take a deep breath and hit play, this episode might just change the way you work.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 73 | Keeping talent connected through alumni networks with Rich Gordon.
In our first episode of Series 6 of LEAP Listens, Roger and Sara chat with Rich Gordon about his experience of creating an alumni network at King. Rich shares how these networks help keep former employees connected, making it easier to re-engage them later. He also explains the benefits of maintaining strong relationships with alumni, from retaining loyalty to creating opportunities for rehiring.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 72 | Creating a minimum viable employer brand, with James Ellis
In this episode of LEAP Listens, hosts Roger Cayless and Sara MacGregor welcome employer branding expert James Ellis, all the way from Chicago. James shares his insights on how businesses of all sizes can develop a minimum viable employer brand, attract top talent, and move beyond "post and pray" hiring strategies. Tune in for a conversation packed with actionable tips and strategic insights to help companies differentiate themselves and build a brand that resonates with the right candidates in today's competitive hiring landscape. Tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 71 | Winning senior leadership’s support for employer branding, with Hassan AlHindwan
In this episode of LEAP Listens hosts Roger Cayless and Sara MacGregor welcome employer branding expert Hassan AlHindwan, all the way from Dubai, as they talk about ways to secure senior leadership buy-in. Hassan offers practical tips on how to effectively communicate with the C-suite, tackle common challenges, and engage key stakeholders. If you're looking for straightforward strategies to strengthen your employer branding efforts and clearly show the value it can bring to senior leaders, this episode is a must-listen!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 70 | Why your organisation is missing out on return to work talent, with Sean Allen
In the latest episode of LEAP Listens, hosts Roger and Sara chat with Sean Allen about the benefits of hiring return-to-work talent. With over 16 years of recruitment experience, Sean delves into how this approach can enhance workplace diversity and why organisations should embrace it. He also discusses the challenges these candidates face and how businesses can support them effectively. Don’t miss this insightful episode. Tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 69 | Designing experiences that are true to your employer brand with Shannon Smedstad
Join Roger Cayless and Sara MacGregor for the final episode of our special series with exaqueo. In this episode, Shannon Smedstad talks about designing experiences for company's that truly reflect their employer brand. With her expertise in employee communications, Shannon shares her insights on creating meaningful experiences that attract and retain top talent. She also discusses aligning brand messaging with employee experiences, building emotional connections, and empowering employees to help bring your employer brand to life.Don’t miss out on these expert insights. Tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 68 | Building authentic employer brands, unique to you with Emily Fritz
Join Roger Cayless and Sara MacGregor as we dive into episode three of our special series with exaqueo.In this episode, Emily Fritz talks about building authentic employer brands. With over 15 years of experience, Emily shares her insights on balancing individuality and brand identity, sharing how companies can celebrate employee's unique contributions while maintaining a consistent brand. Don’t miss out on these expert insights. Tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 67 | Transforming businesses by truly living your employer brand with Alyssa Bani
Join Roger and Sara for four exclusive episodes in partnership with exaqueo. In this special series, they team up with employer brand specialists to give you an insider’s perspective on life at a top employer brand consulting firm. In episode two, Alyssa Bani talks about the work she does in crafting compelling employer brand stories. Alyssa also shares how she uses her skills to help companies create positive changes in their workplace culture and keep employees engaged. Don’t miss out on these expert insights. Tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 66 | Why research is the foundation for a strong employer brandwith Jon Wenglikowski
Join Roger and Sara for four exclusive episodes in partnership with exaqueo. In this special series, they team up with employer brand specialists to give you an insider’s perspective on life at a top employer brand consulting firm.In the first episode, Jon Wenglikowski reveals how he leads exaqueo’s research team in crafting custom research plans for clients. Discover how these insights shape employer brands and transform the employee experience.Don’t miss out on these expert insights. Tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 65 | The impact AI is having on internal comms with Alex Hentschel
Join Roger and Sara as they chat with Alex Hentschel, Managing Director of Kademy. In this episode, Alex talks about the impact AI is having on internal comms teams, the ethical dilemmas it brings, and the human skills that will remain vital for internal comms teams as AI continues to evolve. Don't miss this insightful episode, tune in now!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 64 | Why companies should care about their ESG and DEI initiatives, with Bud Johnston
In the latest episode of LEAP Listens, hosts Roger and Sara chat with consultant Bud Johnston. In this episode, Bud shares his career journey and how he got into specialising in the DEI & ESG space, talking about the impactful work he's doing to help businesses create positive and inclusive cultures. Bud also highlights the initiatives he's set up, like Men of Melanin, and how they've built a community to support and help people. Don't miss this insightful episode, tune in now! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 63 | How EMJ's People-First Approach is creating 'Gold Medal Winners' at work with Joe Morrison
Join Sara and Roger as they chat with Joe Morrison, Head of People at EMJ, about his approach to empowering employees. Joe talks about how he supports employees in becoming 'Gold Medal Winners' through a scheme aimed at encouraging personal development and growth in a safe space at work. Joe also reveals his top tips for attracting and retaining top talent in high-performance roles. Don't miss out on this insightful episode!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 62 | Transforming workplace communication through the art of storytelling with Jamie Mackenzie
In to the latest episode of LEAP Listens hosts Roger and Sara chat with bestselling author Jamie Mackenzie. In this episode Jamie shares how a story about sprouts kickstarted his career and shares examples of how storytelling has been instrumental in leading his teams to success and improved day to day communication in the workplace. Tune in now to level up your communication skills today! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 61 | How brands are failing at anti-racist marketing with Lydia Puricelli
Join hosts Roger and Sara on the latest episode of LEAP Listens as they chat with Lydia Puricelli, Marketing Specialist and Director at Conscious Culture Coach. Together, they delve into the topic of racism in marketing. Lydia shares insights into how she assists brands in dismantling racism and stereotypes in their campaigns. From tackling tokenism to championing diversity in an authentic manner, Lydia discusses how brands can create inclusive and equitable representations within the industry. Tune in now.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 60 | Designing an employer branding dashboard with Pavi Ratnakar
In the latest episode of LEAP Listens, Roger and Sara are joined by Pavi Ratnakar, Employer Brand Specialist at Hitachi Rail. Get ready for a ride through the world of employer branding dashboards as Pavi shares her top tips for success. In this episode she explains that EB dashboards aren’t a one size fits all and how you can tailor information for different departments to keep everyone on track and happy. Tune in now for expert advice that’s guaranteed to take your dashboard to the next level, all in just 15 minutes! LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 59 | How employer brand advocacy skyrockets talent attraction, with Alex Her
In episode 59 of LEAP Listens, Roger and Sara are joined all the way from Austin, Texas by Alex Her, Co-founder of The EB Space and Head of Employer Brand at GoDaddy. In this episode, Alex talks about the benefits of employee advocacy and the methods he uses to get employees to partake. They also discuss the common misconceptions that come with advocacy programmes and the key metrics that matter most. Tune in now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 58 | The shop window – how to launch a new careers website in retail.
We jump straight into Season 5 of LEAP Listens as Roger and Sara are joined by Olivia Williams, Employer Branding Manager at Dunelm. In this episode, Olivia speaks about her career in employer branding and the many roles she's had. She also talks about how she's been spearheading the launch of Dunelm's new career website, and everything she's learnt along the way, as well as implementing new initiatives on LinkedIn to put employees in the spotlight. Listen now. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 57 | Stop ignoring the power of Young Professionals Networks with Jazmine Frost
In Episode 57 of LEAP Listens, Sara and Roger chat with CGI Finance consultant, Jazmine Frost about her role in leading the young professionals network and its impact on employee retention, engagement, and professional growth. Tune in to discover Jazmine’s insights and the potential benefits for your organisation.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 56 | Why user-generated content is right for your employer brand with Chris Woods
In Episode 56, Roger and Sara are joined by Chris Woods, Employer Branding expert. In this episode, Chris talks about employee-generated content (EGC) sharing his experience, talking about the successful initiatives he has implemented to create significant engagement. They also discuss the freedom given to employees when posting to company social media channels and some common misconceptions. Tune in now.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 55 | Why most employer brand content marketing, isn’t content marketing with Chris Le’cand Harwood
Join Roger and Sara as they chat with employer brand expert, Chris Le'cand-Harwood. In this episode, Chris shares his insights on content marketing within employer branding and why so many people get it wrong. They also discuss how companies can guarantee their content keeps a personal touch and remains authentic with the ever-evolving influence of AI. Tune in now and take your content to the next level. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 54 | How accurate data boosts effective hiring and competitive advantage with Michael Moonesinghe
Join Roger and Sara as they chat with Michael Moonesinghe, CEO of Glover Daniels International. With over three decades of experience under his belt, Michael shares his insights into CRM systems, emphasising the importance of maintaining accurate information about your talent pool. Michael said that a whopping 90% of company’s CRM data is most likely outdated, leaving them with ineffective hires and poor retention rates. Tune in now to get the most out of your data.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 53 | The relationship between corporate, consumer, and employer brands with Melony Gouna
As the new year begins, let's start 2024 on a high note! Join Roger and Sara as they chat with EB expert, Melony Gouna. In this episode Melony shares her expert tips and insights, shedding light on the differences between attracting talent and appealing to consumers. She talks about how you can go about aligning the two to maximise the impact of your brand. Melony doesn’t beat around the bush with her advice, listen in now and take your employer brand to the next level!LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Going back to basics with your employer brand strategy with Ben Phillips
In Episode 52, Roger and Sara were joined by Ben Phillips, Employer Branding expert. They talked about going back to basics with your employer brand and how brands can really overcomplicate things. Ben didn’t hold back and cut the fluff when talking about content strategy. "Do people care about Jane celebrating her work anniversary, It’s not engaging. You need to add value to my life or I'm out!" Listen in now and get your employer brand right.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 51 | Is there such thing as ‘best practice’ in internal communications with Joanna Parsons
Join Roger and Sara as they speak to Internal Comms expert Joanna Parsons. Joanna addresses a commonly asked question: "What's best practice in internal comms?" Get ready for Joanna's candid answer as well as valuable insights on achieving success in the internal comms world.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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What EB can learn from the fundamentals of marketing with Glenn Lester
How can we use the four P’s in marketing to build a robust employer brand? Join Roger and Sara as they speak to Glenn Lester, employer branding expert at Amazon with over 15 years of experience. Glenn talks about going back to basics and how companies can build a strong foundation with employer branding using traditional marketing methods. LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 49 | Leveraging your ATS data to maximise your recruitment marketing with Bradley DiPaolo
Join Sara and Roger as they speak with recruitment marketing specialist, Bradley DiPaolo. In this episode, Brad talks about the importance of Applicant Tracking Systems (ATS) in recruitment and how companies can use this data effectively. Brad also speaks about why giving candidates a good experience in the hiring process is key when it comes to attracting top talent.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 48 | Employer brand imagery; a photographer’s perspective with Ben Gold.
Join Sara and Roger as they chat with the perpetually cheerful photographer, Ben Gold. In this episode, Ben shares his method for capturing genuine and authentic content that allows brands to tell their unique stories. He also provides practical tips for putting people at ease and ensuring clients have a positive experience on the shoot.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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Episode 47 | Capturing authentic stories in front of the camera with Tony Estrada
Join Sara and Roger as they chat with Anthony Estrada, an LA-based director, writer, and producer. In this episode, Tony takes us on his journey on how he found his passion for photography, all the way to working with celebrities like Nicki Minaj and Jennifer Lopez. Tony also offers his insights about capturing authentic moments and getting the best out of your employees in front of the camera.LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency. Find out more at leapcreate.co.uk
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ABOUT THIS SHOW
LEAP Listens is a bitesize podcast hosted by Sara MacGregor and Roger Cayless who are both leaders in Employer Branding, Candidate Experience and Recruitment Marketing. In this ongoing series of podcasts they tackle client and industry themes and along the way host expert guests who provide opinion, stories and advice on the world of ‘people communications’.
HOSTED BY
Sara MacGregor and Roger Cayless
CATEGORIES
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