Building Trust in Personal Injury Law

Episode 52In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Anderson Franco, a San Francisco solo personal injury attorney.Anderson shares his path from UC Berkeley to 7 years in insurance defense, where he learned how insurers evaluate claims and saw communication gaps harming Spanish-speaking plaintiffs.He explains how he launched his own practice around 2020 to serve local communities, with about 80% of clients being Spanish-only speakers, and how he relies on strong results, word-of-mouth, and being helpful even when inquiries aren’t PI cases. The conversation also covers growth challenges, including intake, hiring support, SEO, and AI search.Watch the episode on YouTubeLearn more about LEXGRO