Building Your 2026 Pest Control Marketing Budget

Your Google Business Profile might be the most powerful free marketing tool you're ignoring. When homeowners search "pest control near me," Google decides which companies show up in that local 3-pack. If you're not there, you're invisible to ready-to-buy customers.In this episode, Adam Bennett and Elisabeth Pallante walk through exactly how to optimize your Google Business Profile to attract more local leads without spending a dime on ads.Your three key takeaways:Complete profiles get 7x more clicks than incomplete ones. Every empty field is costing you calls.Reviews are your secret weapon. More reviews plus better responses equals higher rankings.Weekly updates signal to Google that your business is active and trustworthy.Most pest control companies set up their Google Business Profile once and never touch it again. That's a mistake. Google rewards businesses that keep their profiles fresh, respond to reviews, and post regular updates.This episode gives you a simple system to turn your profile into a consistent lead source—one that works while you're out running service calls.In this episode, you'll learn:The 5 profile fields most pest control companies leave blank (and why they matter)How to respond to negative reviews without making things worseWhat to post weekly and how long it takesWhy photos of your actual team and trucks outperform stock imagesThe free Google tools that show you exactly how customers find youResources mentioned:Get your free pest control marketing audit at marketingthatactuallyworks.aiDownload the 20-Point Pest Control Marketing ChecklistNew episodes drop every Tuesday. Subscribe on Apple Podcasts or Spotify so you don't miss an episode.