Bundesliga's investment strategy: Three stripes and you're in

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross analyse the industry’s heavy-hitting stories, go deep on a football media rights deal with lessons for the wider market and, as always, review the trends shaping the industry.THE NEWSROOM: The Bundesliga’s lengthy – and often controversial – search for external funding leads to Adidas providing a €100m facility loan and extending its ball supply deal. Where’s the money going and where does the German league body look next? Plus, IMG fully back in media rights business with World Rugby.INSIDE THE DEAL: Maria Kholodova joins us to look at Norwegian football’s 10% uplift in its domestic broadcast deals in a bear market. We break down the what, but more importantly, the why.AOB: A Miami GP look ahead, a man called Fifa and does LaLiga’s rights inventory pack a punch?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributor: Maria KholodovaEditor: Lumi LehmuskallioSources:Bundesliga scores €100m Adidas loan facilityON THE MONEY: A German solution to a German problemSerie A returns to CCTV in China for season finaleIMG reprises World Rugby rights role with gaze on USSportBusiness Media: Rugby World Cup In FocusNorwegian football’s early gamble pays offEliteserien pulls OTT service over VPN concernsLaLiga rights on market in seven European countries  Hosted on Acast. See acast.com/privacy for more information.