Burger King's Surprising New Marketing Strategy (Episode 078 - The Marketing Gateway Podcast)

Maybe with these new marketing changes Burger King is making, we can truly have it our way!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/SOURCES https://www.marketingdive.com/news/inside-dominos-first-refresh-in-a-decade-including-its-cravemark/801945/ https://hbr.org/2016/11/how-dominos-pizza-reinvented-itself (Archived: https://archive.ph/oz0B4) https://www.cnn.com/2026/02/26/business/burger-king-new-whopper https://news.bk.com/blog-posts/burger-king-r-puts-its-president-on-the-line-giving-guests-direct-access-to-share-feedback https://abcnews.com/GMA/Food/burger-kings-new-whopper-recipe-change-after-customer/story?id=130526679 https://www.usatoday.com/story/money/2026/02/26/burger-king-ai-chatbot-patty-employee-friendliness/88879396007/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.