Burnout, Personal Branding and Building a Business That Does Not Cost You Everything with Jessica Zweig

What if the version of success you worked so hard to build cost you your joy?In this episode of Women I Want You to Know by Andrea L. Johnston™ Podcast Andrea welcomes Jessica Zweig, personal branding expert, serial entrepreneur and author of Be. and The Light Work. Jessica shares her unconventional path from earning a degree in theater to founding Simply Be, one of the nation’s premier personal branding agencies, and ultimately selling the business after confronting burnout and a profound personal reckoning.This conversation goes beyond a traditional success story. Jessica speaks candidly about what it means to win publicly while struggling privately, the business and personal warning signs she ignored during rapid growth and how a transformational trip to Egypt became the leadership inflection point that reshaped everything.She reflects on the beliefs she had to outgrow, the operational patterns she dismantled and what it actually took to move from survival-driven hustle to a business and life built on alignment, purpose and long-term vision.In this episode, you'll discover:What Jessica means when she describes winning publicly while struggling privately and the warning signs she missed during rapid growthHow a transformative trip to Egypt became the decisive turning point that reshaped her leadership, priorities and definition of successWhy perfectionism keeps founders trapped in execution and what it actually takes to step into true CEO capacityThe difference between ego-driven visibility and intentional personal branding that builds credibility, influence and enterprise valueThe worthiness blocks that quietly limit decision-making power and visibility for high-achieving womenWhy she views 2026 as a pivotal leadership cycle for women entrepreneurs and how founders can position themselves to lead with convictionJessica also shares the rituals and boundaries she uses to protect her energy and the leadership reality too many founders overlook: sustainable scale requires sustainable fuel.This episode speaks directly to women building serious companies who are ready to evolve the identity, systems and beliefs required to lead at the next level and to build businesses that function as assets not cages.Links and Resources:https://jessicazweig.com/https://www.instagram.com/jessicazweighttps://www.linkedin.com/in/jessicazweighttps://www.fuelforfemalefounders.com/Read Jessica’s WIWYTK feature on LinkedIn