EPISODE · Feb 11, 2020 · 11 MIN
Business Development: The 7 Top Components
from Insurance Broker and Consultant Supporting Business Owners · host Clarence Nappier, Insurance Broker & Consultant
Did you know that there is no formal business development training in the public domain for white collar small business owners? I believe 321 Biz Dev LLC dominates the market for this niche group of attorneys, CPAs, dentists, plastic surgeons, insurance brokers and real estate brokers. Yes, there are thousands of marketing programs for white-collar small business owners. Remember what 321 said about marketing programs? When you hear the phrase marketing program, replace the word “marketing” with “chance”. When you hear “marketing program”, also think of big businesses like Disney World, Samsung, Apple, Tesla, Coca-Cola, etc. These big companies have no choice but to create marketing programs to stimulate millions of people to buy. In contrast, business development is far more detailed than a marketing program. When you hear the phrase business development, think “solution”. What is the 321 Biz Dev business development plan for our company? Yes, it started with working first with insurance agents, then Realtors. Over the last two years, we added attorneys, CPAs, dentists and plastic surgeons. But this is not 321 Biz Dev plan in its entirety.
What this episode covers
Did you know that there is no formal business development training in the public domain for white collar small business owners? I believe 321 Biz Dev LLC dominates the market for this niche group of attorneys, CPAs, dentists, plastic surgeons, insurance brokers and real estate brokers. Yes, there are thousands of marketing programs for white-collar small business owners. Remember what 321 said about marketing programs? When you hear the phrase marketing program, replace the word “marketing” with “chance”. When you hear “marketing program”, also think of big businesses like Disney World, Samsung, Apple, Tesla, Coca-Cola, etc. These big companies have no choice but to create marketing programs to stimulate millions of people to buy. In contrast, business development is far more detailed than a marketing program. When you hear the phrase business development, think “solution”. What is the 321 Biz Dev business development plan for our company? Yes, it started with working first with insurance agents, then Realtors. Over the last two years, we added attorneys, CPAs, dentists and plastic surgeons. But this is not 321 Biz Dev plan in its entirety.
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Business Development: The 7 Top Components
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