They either have a list they don't use or they never build that list. They just go from customer to customer to customer, customer, customer, which means their businesses day by day. Hey guys, if you're like me, you've always had a desire to do more. And deep inside, you've known there's a way and a possibility for you to achieve your dreams, the lifestyle and achieve the freedom you've always wanted.
Because we have what it takes to get things done and learn from others and get the mindset to achieve the dreams we've always wanted. Welcome to SB Warriors. Hey, what's up guys? Welcome here today.
And I want to talk to you about a little bit about science and how principles of the real world can be applied to your business. Alright, so here's the scenario. So I posted on Instagram, Newton's Second Law, and what it says is force equals mass times acceleration. So what that means is when you think about force, force is how much you have to push something.
Mass is like the weight of something. Acceleration is the speed. And so acceleration and mass, if you basically want to see what one equals, you kind of take one and divide it by the other. And so what we're doing in the business, we are trying to push our business to grow bigger.
So in order our business to grow bigger, if mass is our business and acceleration, speed is acceleration, then what we need to do in order to increase that speed at which we build our business, we need to increase the acceleration, right? So then we have to have systems in place, which ideally is building a list. So when I say we have a list, a list to me is what equates to speed. So imagine the Oprah effect.
And if you guys listen to some of the episodes or some of the other videos I've done, is a lot of times I equate speed to getting to the market is like, how well people know you? How fast people are going to react to you? So people are going to react to you in a fast manner like the Oprah effect and the show will be dating myself here. But if you remember, she would talk about a product and what she would do is like, Hey, this is a product that I really cool that I found and I recommend it.
And all of a sudden millions of people go by that product. And even so much to the point where some people who got recommended, they would end up almost going out of business because they couldn't keep up with the demand. So now how do you create something like that for your business? Now you don't have the leverage ability yet of an Oprah, but you can create a system like that in your business because we want to have a bigger business that grows more.
But the thing is we have to have a list. And so I know a lot of times when we talk about list, talk about our list, our list is something we need to get people into our world. So the easier list we can create by having that lead magnet in place, thus we will lower the ability for someone into our world when we start building that trust and value. So in order to push an object, which is our business, so your brand new business, you're starting off and you're starting to push this big object, which is going to take a lot of force and that big object is trying to grow your business.
And I want you to think about it in a physical sense in the world. And if you aren't starting to do the things of building that list, introducing your lead magnet, it's going to take more force in order to get that rock to move to build that momentum. And once we start putting things in place from our landing pages, our website to our offers, to our webinars to whatever, how, whatever is it you're selling your object. But once you start putting those items in place, like videos, people where they can reference you, then you start to build that momentum.
And that momentum is something that will help basically lower the friction that it takes for someone to enter and stay in your business. So then you are no longer pushing as hard because you have taken time to build momentum and which is in essence our acceleration thus speed. So I know this is a little geeky, but if you remember force equals mass times acceleration, what we're trying to do is reduce the amount of force we need in order to grow that business. So in order to reduce that force we need, we actually need to have more speed.
And the way we have more speed is by building that list, by building that momentum through our list building. And by having that is by having good lead magnets, kind of going back to the principles of what we discussed is how do we grow that business? We need to grow it by having that communication list. So some people say, oh, it's an email list.
It's going to be a voicemail list. It's going to be a mini chat list. It's going to be a text message list. Whatever lists you control, that is the list that's going to help you grow.
So if I offer something and all of a sudden I get a thousand people into my business who I didn't have before, all of a sudden I have a thousand more people that I can communicate with and I can use those different forms of communication. But the key thing is you have that list of forms. Now where I see a lot of people fail is they'll have a list or they won't, you know, the other have a list they don't use or they never build that list. They just go from customer, customer, customer, customer, customer, which means their businesses day by day.
So you can statistically look at, hey, based on statistics, if Tuesday is a slow day, guess what we can do? That's what we're going to promote heavily or heavier than we would on say a Friday, which is our business day. Like why promote something that's naturally our business day unless we needed a certain business at a certain time frame. Hopefully that makes sense.
So we're going back to Newton's Law here and force equals mass time to acceleration. Think how you can increase your business, the mass of your business by increasing your speed and reducing the force. And once you build that momentum, you will not be pushing as much. But remember, you do have to build it.
You do have to put the energy into it and thus that will help your business grow. Keep pushing guys. Let me know if you have any questions. Hey, SB Warriors.
Thanks for listening to today's podcast. If you like more help to grow your business, you're going to want to participate in the 21 day business challenge where we're going to show you how to use video advertising to grow your business in your area for your niche and help you get more customers and outreach than television. This is an amazing opportunity. We're going to do it in 21 days and we'll take you through a complete process that will absolutely blow your mind.
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