Business Is Hard

Dylan and Aaron dig in to the real issues that they face as business owners and content creators, and the tactics that they might pursue to push past their current boundaries. They also riff on a "Galaxy Brain" idea that is sure to bring out some strong opinions and ideas of how best to support deserving athletes in the outdoor space. After that, it's a deep dive into an article titled "The End Of Big Surf" and the cautionary tale that could apply to outdoor sports in the future. The episodes wraps up as always with Job of the Week and BPC, with plenty of brands, product and content to highlight this week.   Links: James Smith "Why I Quit" Video: https://youtu.be/VPH47CfCmL0 Ed Lawrence: https://youtu.be/M8W2wGRADIM Sally McRae at Trailcon: https://open.spotify.com/episode/32JLAX0Ds7UEE5Ckw04zsT?si=95e53ca3af7e4add Steve Holmberg Substack: https://steveholmberg.substack.com/ The End Of Big Surf: https://surfingworld.com.au/the-end-of-big-surf/ Bobby Hundreds - Brand Is Dead: https://substack.com/@bobbyhundreds/p-147787011 Job Of The Week - Canyon Sr. Brand Manager (US): https://www.linkedin.com/jobs/view/sr-manager-brand-and-marketing-at-canyon-bicycles-us-4023550253/   BPC: Barbarian Days: https://amzn.to/3TuyRqw DSTNC: https://www.dstnc.com/ TTL Naysh App: https://thattriathlonlife.com/blogs/journal/paula-prepares-to-race-uci-time-trials   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia