Business Naming Strategy: Personal Brand or Company Name?

In this episode of the Sales by You podcast, Celina talks about the timeless dilemma faced by solo consultants and service providers: should you name your business after yourself or create a separate brand name? Drawing from her personal journey of rebranding five times, Celina unpacks the emotional and strategic decisions behind each name change, culminating in her latest evolution to “Connect and Co.”Listeners will learn:When and why to use your personal name vs. a business nameThe branding challenges and advantages of solopreneurshipHow to align your business name with your goals and audienceCelina Guerrero, HostCelina Guerrero is a sales and LinkedIn coach. She helps consultants and service-providers connect with high-quality leads, partners and prospects that become  their best clients.She has generated millions in revenue as a professional sales executive and marketer.She is the creator of the CONNECT membership, LinkedIn L5x, and the Sales Studio and is an experienced sales coach for executives, new entrepreneurs and leaders who sell.Want to learn how to work with her?Send her a message on LinkedIn. https://www.linkedin.com/in/celinaguerrero1/Learn about her programs on her website at https://www.connectandco.co