Business resilience: Protect your company from disruption, disasters, & revenue loss | Keith Erwood

What happens when disaster hits your business—a cyberattack, fire, flood, or even sudden growth?Most companies aren’t prepared.In this episode of Resilience Brilliance, Jena sits down with business resilience expert Keith Erwood to discuss how organizations can prepare for disruption, protect revenue, and build systems that hold up under pressure.This conversation goes beyond theory. You’ll learn why waiting until something breaks is often the costliest mistake a business can make—and what practical resilience actually looks like.Watch this episode if:• You lead a business or team and want to protect revenue• You’ve never created a business continuity plan• You think “it won’t happen to me” ⚠️• You want to scale without chaos• You oversee operations, IT, or risk managementWhat you’ll learn✔ Why most companies are dangerously unprepared✔ The biggest mistakes businesses make with disaster planning✔ How to recover operations faster after disruption✔ The difference between resilience and endurance✔ Why leaders fail under pressure—and how to prepare✔ Practical ways to protect revenue, people, and systems✔ Hidden risks that could impact your business right nowKey insightResilience isn’t about reacting after something breaks.It’s about preparing before it happens—so your business keeps moving no matter what.Timestamps00:00 – Why business resilience matters02:12 – Keith’s journey from EMT to resilience expert04:22 – The mistake that could destroy a business09:49 – What business continuity really means15:02 – Building a resilience plan in 6 weeks19:19 – Why technology alone won’t save you24:24 – What resilience means for organizations26:03 – When success becomes a disruption28:44 – The truth about insurance coverage39:40 – Why people ignore risk until it’s too late48:31 – Training leaders for crisis situations52:47 – Keith’s free resilience community + resources55:37 – New resilience software reveal 👀59:27 – Reducing recovery time from hours to secondsResourcesConnect with Keith ErwoodWebsiteLinkedIn Instagram: @protect_erGet Keith’s free book:Text “BOOK” to 925-339-8886🌸 Ready to reclaim your life?Join the free Resilience Reset training:Resilience Reset Webinar🌸 Connect with JenaLinkedInFacebookInstagramResilience BrillianceKeywords:business resilience, business continuity planning, disaster recovery, organizational resilience, crisis management, IT disaster recovery, leadership in crisis, operational risk, business disruption planning, revenue protection strategies