Business Valuation Is Always Moving: Protect Your Buy-Sell Strategy | Exit Coach Radio

              Why is business valuation a moving target, and what does that mean for your buy-sell agreement? In this episode of Exit Coach Radio, Bill Black talks with Z. Christopher Mercer of Mercer Capital about why business value can change over time and why business owners should regularly review and stress-test their buy-sell agreements. Chris explains how shifts in performance, market conditions, risk, and ownership expectations can affect valuation, and why outdated assumptions can create problems when a transition event occurs. This episode is especially relevant for owners, partners, advisors, and family businesses focused on succession planning, shareholder alignment, and long-term exit readiness. Topics include: business valuation buy-sell agreements ownership transition planning valuation risk succession and exit strategy Learn more from Z. Christopher Mercer: Website: www.ChrisMercer.net Listen for more conversations on business value, succession, leadership, and exit planning through Exit Coach Radio. Join Bill Black for his weekly humor column at BlackPapers: https://Blackpapers.substack.com Hashtags: #ExitCoachRadio #BusinessValuation #ExitPlanning