Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah

Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to share your take on how BNPL impacts  consumer trends, and visit mintel.com to become a member of our free Spotlight community.Timestamps:(00:03) Introduction (01:56) BNPL market growth(05:14) Target audience of BNPL and evolution(10:15) Competition in the BNPL space(13:59) Responsible lending and transparency (18:23) Marketing strategy and innovation (28:43) Future plans and aspiration(32:22) Career advice for aspiring marketeers(38:56) Closing thoughts and takeawaysHost: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Jinal Shah, GM, Shopping & CMO, Zip.

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