Buying Buildings, Creating A Low Barrier Offer and Why "Hard" Work Isn't Enough

My dude Brad Weems, owner of Thunder Valley CrossFit in Johnson City, TN came through to have a few cocktails and talk shop.  Brad has done very well for himself as a microgym owner.  He purchased a building back in 2020, installed a new low barrier offer service within his existing operation, and has removed himself from the business outside of a few choice personal training clients he still loves to train.  Additionally, he's done what I hope so many of you get the balls to do - he got comfortable with making content.  He utilized a full-service podcast studio company and committed to interviewing local entrepreneurs (and non-local) and has created over 70 episodes on his various channels.  We discuss how forcing himself to make content has been beneficial to other aspects of his business.