EPISODE · Jun 24, 2025 · 36 MIN
Buying Local S3E31: Franchise Fundamentals with Janice Durant
from Buying Local Podcast · host Michael Nelson
In this episode of the Buying Local Podcast, your host Mike Nelson sits down with Janice Durant, Chief Franchise Matchmaker at New Trails Business Consultants. Tune in as they discuss franchise matchmaking, the real cost and mindset behind starting a franchise, how the trades are opening new doors for entrepreneurs, and more!Find the Buying Local Podcast on YouTube, Spotify, Apple Podcasts, and Rumble.Connect with Janice at newtrailsbusiness.com or on LinkedIn.0:00 Welcome and Host Introduction0:14 Meet Janice Durant1:07 What Franchise Matchmaking Is3:16 Helping Businesses Franchise6:02 Franchise Rules and Costs7:34 Who Succeeds in Franchising10:10 Janice’s Sales Journey13:23 Starting New Trails15:49 Overcoming Fear and Doubt17:22 Startup Costs and Financing20:22 Backyard Eggs and Perspective21:12 The Franchise Discovery Process23:35 Hot Franchise Trends26:21 Scaling Without Doing the Work27:16 Home Services and Trades30:01 Learn While You Earn32:11 Franchise vs. License34:03 Success Rates and Resources35:38 Closing Thoughts and Thank You
What this episode covers
In this episode of the Buying Local Podcast, your host Mike Nelson sits down with Janice Durant, Chief Franchise Matchmaker at New Trails Business Consultants. Tune in as they discuss franchise matchmaking, the real cost and mindset behind starting a franchise, how the trades are opening new doors for entrepreneurs, and more!Find the Buying Local Podcast on YouTube, Spotify, Apple Podcasts, and Rumble.Connect with Janice at newtrailsbusiness.com or on LinkedIn.0:00 Welcome and Host Introduction0:14 Meet Janice Durant1:07 What Franchise Matchmaking Is3:16 Helping Businesses Franchise6:02 Franchise Rules and Costs7:34 Who Succeeds in Franchising10:10 Janice’s Sales Journey13:23 Starting New Trails15:49 Overcoming Fear and Doubt17:22 Startup Costs and Financing20:22 Backyard Eggs and Perspective21:12 The Franchise Discovery Process23:35 Hot Franchise Trends26:21 Scaling Without Doing the Work27:16 Home Services and Trades30:01 Learn While You Earn32:11 Franchise vs. License34:03 Success Rates and Resources35:38 Closing Thoughts and Thank You
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Buying Local S3E31: Franchise Fundamentals with Janice Durant
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