Buying Triggers Win Over Product Features | #1412

from Sales Secrets · host Brandon Bornancin

You are selling a decision, not just a product “I’m busy” can be a buying trigger Pain creates urgency better than closing tricks Goals and deadlines sharpen relevance Risk is the trigger that can override everything Great reps do not sell all 10 triggers at once

Episode metadata supplied by the publisher feed · Published Apr 29, 2026

Embed this episode

Attribution link and audio player

What this episode covers

Here's why buying triggers matter more than product pitches. The best reps understand that buyers move for different reasons: revenue, savings, time, effort, pain, goals, comfort, praise, status, and security. The real skill is identifying the one trigger that matters most right now and building the conversation around it.

Distinct summary based on available episode metadata or transcript content.

Ready to play

Buying Triggers Win Over Product Features | #1412

0:00 3:29

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Beauty Boss Banter Natalie Sue Welcome to Beauty Boss Banter, where glam meets grit and business meets beauty! Join me, Natalie Sue, your go-to beauty boss, as we dive into the world of beauty, trends, and entrepreneurship. Get ready for candid conversations with industry experts, behind-the-scenes glimpses into the beauty biz, and empowering stories that will inspire the beauty boss within you. Tune in weekly for your dose of beauty wisdom, entrepreneurial insights, and the secrets to success in the ever-evolving world of beauty. Unleash your inner beauty boss with Beauty Boss Banter - because being fabulous is a full-time job!" 🎙️💄✨ #BeautyBossBanter #GlamMeetsGrit #BusinessAndBeauty" Explicit Attract Clients Now Marketing Secrets Monica D. Bishop Welcome to the Attract Clients Now podcast, where we believe in the power of attraction-based marketing to help you create both the impact and income you crave. I'm your host, Monica Bishop, and I’m all about creating straight-forward, energetically aligned marketing approaches that work for YOU.That's a WRAP for Season One. Take some time to listen back to our episodes, and we look forward to seeing you for season two! Explicit HVAC Masters of the Hustle JDubMoneyMaker This PodCast is directed toward the HVAC industry. On this pod cast we will talk too high volume closers and learn the secrets to their success. We will also talk shop talk as well of the everyday life of sale, HVAC Tech, and Dispatchers. You will learn the insides and outs of how to prepare your self daily to insure that to make it to the top 1%. Explicit The Workplace Wonderers: Workplace Lessons from Experts Workplace Wonderer - Blake Cohen Welcome to ”The Workplace Wonderer,” the podcast where we explore the exciting world of workplace wellness, mental health, burnout, psychological safety, HR, leadership theories, and much more. Join hosts Kara Kirby & Blake Cohen, a leadership expert, as they interview the top professionals in these fields to learn all about the latest trends, best practices, and insights. With an open mind and an eagerness to learn, Blake and Kara takes on the role of a curious wonderers, asking probing questions and diving deep into the most pressing issues affecting modern workplaces. Whether you’re a CEO, manager, or employee, this podcast will inspire you to make positive changes in your workplace and take your leadership skills to the next level. So come wonder with us, as we explore the fascinating world of workplace wellness and uncover the secrets to a happier, healthier, and more productive work environment. Explicit

Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 3 minutes long.

When was this Sales Secrets episode published?

This episode was published on April 29, 2026.

Can I download this Sales Secrets episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!