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Buying Triggers Win Over Product Features | #1412

EPISODE · Apr 29, 2026 · 3 MIN

Buying Triggers Win Over Product Features | #1412

from Sales Secrets · host Brandon Bornancin

You are selling a decision, not just a product “I’m busy” can be a buying trigger Pain creates urgency better than closing tricks Goals and deadlines sharpen relevance Risk is the trigger that can override everything Great reps do not sell all 10 triggers at once

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Buying Triggers Win Over Product Features | #1412

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