Buz Ross: From Music Shop to Video Production – Growing a Business by Adapting to Change

What does it really take for a business to survive and thrive for more than a century?In this first episode of the new season of Peace of Pod, Sarah is joined by Buz Ross, event organiser, video producer and Managing Director of Whitwam Group and Videofrog, for a wide-ranging and refreshingly honest conversationabout business evolution, creativity, and sustainability.They talk about key turning points in Buz’s career, the risks that come with doing things differently, and what really matters when it comes to production quality from the technical setup to the people behind the scenes. Buz also reflects on running a business for 25 years, navigating challenges, handling curveballs, and building processes that help teams stay calm when things don’t go to plan Buz shares the fascinating story of how Whitwam began life as a music shop in Winchester back in 1909 selling instruments, sheet music and sound equipment and how one small part of the business supporting events became the seed for a thriving audio-visual and video production company. It’s a brilliant example of how businesses can grow, adapt and reinvent themselves as customer needs and the wider world change.Sustainability is a big theme too. Buz shares his views on renewables, greener production choices, and whether high-profile environmental initiatives in the events world genuinely make a difference or risk becoming performative. He also explains how environmental responsibility fits into his business values, not just as a “nice to have” but as part of long-term thinking.And because this is Peace of Pod, the conversation doesn’t stop at business. From playing drums to keeping chickens (fox-free and productive), Buz reflects on how life outside work keeps him grounded and what running a business hasin common with managing unpredictable livestock...This episode is a must-listen for business owners, creatives and leaders who want to build something that lasts, without standing still.You can find us on socials by searching @warnergoodmanllp or clicking here: Warner Goodman LLP Links | Twitter, Instagram, Facebook | LinktreeFind Peace of Pod wherever you get your podcasts now!