By interviewing 20+ founders, she added 25% to the price! | Shivani Gupta | 2 Commas by Josh Comrie

Most founders sell a business once, with no idea what they're doing. Shivani Gupta refused to go in blind.Before she sold her wellness business, Shivani tracked down more than 20 founders who'd already exited and asked every one of them the same questions. What did you sell for, did you use a multiple of EBIT, what would you do again, what would you never do again. She put every answer into a spreadsheet, found the three lessons that came up most often, and applied all three. It added 25% to her final sale price, with no broker. A former electrical engineer who left corporate life after a trip to Nepal, Shivani had already built the business to 10X and exited at 11X. This conversation is the closest thing to an exit strategy masterclass you'll get from someone who taught herself the whole thing.We get into:The research process that added 25% to her exitWhy squeezing every line item flows straight through to your valuationWhy she turned down a higher offer that would not give her staff contractsHow she brought her key leaders inside the sale rather than hiding itThe scaling mindset she now uses to help founders think past incremental growthThe best time to learn how to sell a business is long before you have to.📩 Subscribe to the 2 Commas Journal → https://www.joshcomrie.com/subscribe📖 Order the 2 Commas book → https://www.joshcomrie.com/2-commas-book-order👤 Follow Josh on LinkedIn → https://www.linkedin.com/in/joshcomrie/