Byron Oldham of Honest Autos & FIADA

Byron Oldham is president of the family-owned Honest Autos dealership and is president of the board at the Florida Independent Automobile Dealers Association. In this episode, Oldham talks with Cherokee Media Group senior editor Joe Overby about the upcoming Southeast Independent Automobile Dealers Conference and why it's different than a traditional auto industry event. Plus, they talk about building trust with retail consumers, how independent dealers are utilizing artificial intelligence and much more.