Byron Sharp, Professor of Marketing - The Joy of Discovery

In our 100th episode, Byron Sharp, one of the most influential marketers in our industry and renowned Professor and Director Ehrenberg-Bass Institute, joined us on The Places We'll Go Show. From the reality of how brands grow, to cocaine and prostitutes this episode was an absolute whirlwind. Listen now to hear about Byron's passion for discovery and the importance of it, how he became the leader he is today and the power of having an open mind.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.