The Places We'll Go Marketing Show

What does it take to lead in an AI-first world?In this episode, Mike Soutar, former The Apprentice advisor, entrepreneur, and author of Next Gen CEO shares the leadership frameworks every modern leader needs.

Marketing is changing faster than ever. AI is reshaping the industry, customer behavior is evolving, and marketers are being asked to do more with less. So what does it actually take to lead marketing in 2026?In this episode, we’re joined by Sarah Fuller, Chief Marketing Officer at The AA, whose career spans some of the UK’s most iconic brands including Procter & Gamble, Nando’s, British Airways, John Lewis, and more.Sarah shares practical lessons on leading high-performing marketing teams, building brands that customers genuinely trust, using AI without losing creativity, and why curiosity remains the most valuable skill any marketer can develop.Whether you’re a CMO, marketing leader, founder, agency owner, or aspiring marketer, this conversation is packed with actionable insights you can apply immediately.

This week, we’re joined by Tamara Rogers, former Chief Marketing Officer at Haleon and former Unilever marketing leader, for a masterclass on modern marketing, leadership, AI, consumer insights and building billion-dollar brands.After spending 25 years at Unilever and helping build Haleon into one of the world’s largest consumer health companies, Tamara shares what it really takes to build brands that consumers trust, how global marketing is evolving, why critical thinking matters more than ever in the AI era, and the leadership principles behind high-performing teams.Whether you’re a marketer, founder, business leader or simply curious about the future of branding, this episode is packed with practical insights.

In this episode, we sit down with Kate Gandhi, VP of Marketing at Bally’s Interactive, to unpack the twists, setbacks, and pivotal moments that shaped her career.From being rejected by her dream graduate scheme at Diageo to building an international career across Europe, Africa, the Middle East, startups, and global brands, Kate shares the lessons she’s learned about leadership, confidence, career growth, and navigating uncertainty.

What happens when AI stops listening to what brands say… and starts revealing what they actually are?In this episode, we sit down with Nick Emmel, Founder of Mr. President, one of the UK’s most distinctive creative agencies, to unpack why most brands are built backwards and what it really takes to create brands people believe in.From Ryanair and Apple to Vodafone and Metro Bank, Nick shares why brand isn’t advertising, identity or a campaign, it’s the total experience.

From sending 200 job applications to leading Marketing Strategy & Operations across EMEA at EasyJet, Jessica Houston’s career journey is a masterclass in resilience, networking, growth and building a career with intention.In this episode, Jess opens up about:- Breaking into consumer marketing- Building relationships that create opportunities- Navigating restructures and uncertainty- Why marketing operations deserves more attention- How AI is changing the future of work- Burnout, boundaries and redefining success- Mentoring, leadership and continuous learning

From helping scale Silicon Valley Bank across global markets to leading through one of the most dramatic moments in modern banking history, Elly Sherwin has seen leadership, growth, resilience, and marketing from every angle.In this episode, Elly shares what it was really like navigating the collapse of SVB, the transition into HSBC Innovation Banking, and why she ultimately chose to return to startup life as CMO of Fundament.We explore how modern B2B marketing is evolving, what it takes to drive predictable growth, how marketers can build stronger relationships with customers, and why empathy remains one of the most underrated business skills.

What actually makes a startup scale into a billion-dollar brand?In this episode, we sit down with Lukas Bergmans, former Marketing Director at Wise and marketing leader behind brands like Kazoo, MoneySuperMarket, Pepsi, Heineken & Britvic.

What if the future of marketing isn’t about trends, algorithms or viral hooks… but understanding human psychology at a deeper level than ever before?In this episode, we sit down with Justin Lane, founder of Culture Pulse, former Oxford researcher & AI expert, to unpack one of the most mind-bending conversations around AI, marketing, psychology & human behavior.From studying conflict zones in Belfast, Bosnia & Palestine to building psychologically realistic digital twins powered by behavioral science, Justin explains why most AI systems fundamentally misunderstand how humans make decisions.

In this episode, we sit down with Matt Bushby, CMO at Rightmove, to explore how marketing is evolving in the age of AI, audience fragmentation, and changing consumer behavior. Matt shares practical insights on brand building, segmentation, creativity, LLM search, and why AI should empower marketers, not replace them.

AI is no longer hype, it’s driving real business results. In this episode, we sit down with David Black (Managing Director at Google) to break down how AI is transforming marketing, creativity, and the future of work.From 60% faster business growth for AI-leading companies to 27% more conversions using AI-powered tools, this conversation dives deep into what’s actually working right now.We explore how Google is building the future with AI, from Gemini models and TPUs to changing consumer behavior across searching, streaming, scrolling, and shopping.

What does it really take to build an iconic brand in today’s world?In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences.From competing on price in crowded markets to maintaining brand differentiation, this conversation dives deep into the fundamentals that stay constant across industries and what’s changing fast.

What does it really take to build a career in modern marketing?In this episode,Maria Koutsoudakis (Chief Brand Officer at VodafoneThree) shares a brutally honest and refreshingly grounded take on marketing, career growth, and leadership.

What does it really take to build an extraordinary career in today’s fast-changing world?In this live podcast episode, we sit down with a senior leader from John Lewis to unpack real, unfiltered insights on career growth, leadership, AI, failure, and what actually drives long-term success.From navigating the first 90 days in a new role to creating visibility at work, embracing messy opportunities, and handling high-pressure failures, this conversation is packed with practical advice you can apply immediately.

What does it really take to succeed in modern marketing?In this episode, Simonetta Rigo, Chief Client Officer at Rathbones and former McKinsey consultant, breaks down the reality of marketing today, from rapid growth pressures to evolving technology, and why the best marketers think beyond campaigns and focus on customer experience.This is a deep dive into leadership, brand strategy, and sustainable growth in one of the most competitive industries today.

In this episode, we sit down with Ruth Mortimer, Global President of Advertising Week, to unpack the future of marketing, leadership, and the creator economy.From starting her career in archaeology to leading a global media and events business, Ruth shares powerful insights on building a non-linear career, scaling organizations across continents, and staying relevant in a rapidly evolving industry.

What does it take to lead marketing at one of the world’s biggest fashion platforms?In this episode, Ben Blake (EVP Customer & Commercial at ASOS) breaks down the real truth about marketing, storytelling, and building brands in a cluttered digital world.From reporting in war zones with CNN to consulting at McKinsey & Company, and leading roles at Expedia, Ben shares how storytelling became the common thread across his career.

What does it really take to build a high-performing marketing career, lead at the highest level, and create lasting customer loyalty?In this episode, we sit down with Paul Fletcher, Group CMO of Schroders Wealth Management, to unpack the realities of modern marketing, from career pivots and imposter syndrome to building teams, staying relevant, and leading with energy.Paul shares how he thinks about incremental growth, why energy attracts opportunity, and what truly drives customer loyalty in high-trust industries like wealth management.

What does the future of AI, leadership, and marketing really look like?In this episode, we sit down with Laura Joseph, Chief Customer Officer at Tesco Mobile, to explore her extraordinary journey from studying classics and science fiction to leading customer strategy at one of the UK’s biggest telecom brands.Laura shares how early exposure to technology, combined with a personal challenge with arthritis, pushed her toward computing during the early days of the internet. From building her first computer to launching broadband products and now navigating the AI revolution, her career sits at the intersection of technology, storytelling, and human experience.

Only 4% of C-suite marketers ever become CEO.So how did Luke Bradley Jones make it?In this episode, we sit down with Luke Bradley Jones, CEO and President of The Economist Group, to unpack the real journey from marketing to CEO and what most leaders get wrong.From launching NOW TV at Sky, to leadership roles at BBC and Disney, to becoming custodian of a 180+ year old global brand, this is a masterclass in modern leadership.

In this episode, we sit down with Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, to explore how modern marketing is evolving, from AI and agencies to influencers and leadership.Richard shares lessons from his career across major global brands including Unilever, and the transformation of No7 into a science-led skincare powerhouse.

How do you build a global Formula One brand before you start winning?In this episode, we sit down with Rob Bloom, Chief Marketing Officer of Aston Martin F1 Team, to unpack one of the most ambitious brand transformations in modern sport.With 2026 marking the biggest regulation reset in Formula One history, Aston Martin is entering a new era, new power unit partnership with Honda, the arrival of legendary designer Adrian Newey, a new campus, a new wind tunnel and a bold commercial vision.

Is AI killing agencies… or forcing them to evolve?In this episode, we’re joined by Nick Ford-Young, Co-Founder of Bold Space and creator of Boldstream, a multi-LLM marketing platform that’s redefining how brands, agencies and CMOs work in an AI-driven world.

In this episode, we sit down with Nicola Matthews, Head of Marketing at Tony’s Chocolonely, to unpack how one of the world’s most purpose-led challenger brands has scaled globally without losing its edge.Whether you’re a marketer, founder, or brand builder, this conversation is packed with practical lessons on challenger strategy, culture, and creativity.

Join us for an exclusive conversation with Inderjit Bassi, CMO of Barclays, as she shares her journey from strategy to marketing leadership, the role of creativity in the AI era, and how to build a purpose-led, customer-obsessed organization.

David Enwright, Marketing Director at the Post Office, reveals how to rebuild trust after the Horizon scandal, balance brand purpose with performance, and lead through burnout.

Munnawar Chishty, CMO of Carlsberg Britvic, shares her journey from accounting dreams to marketing leadership. She reveals how marketers can prove value in boardrooms, embrace AI smartly, and build challenger mindsets.

Hannah Fisher, Chief Marketing Officer at Saga, reveals how tomorrow's CMOs blend data with empathy amid rapid changes. From multichannel strategies for older demographics to personal IVF career stories and cautious AI adoption, this episode dives deep into human-centered leadership.

In this episode, we’re joined by Dan Rubel, Brand & Marketing Director at Currys, one of the UK’s most competitive and visible retail brands, to unpack what it really takes to lead marketing today.Dan shares why marketing is still a powerful profession, why CMOs need to drop the victim mindset, and how commercial credibility unlocks real influence. We explore what it means to move from good to great, how Currys built employee-led brand fame, and why giving teams freedom especially in social, drives relevance and results.

In this episode, Simon Valcarcel takes us inside his journey as a modern marketing leader from building iconic work at Virgin Media O2 to navigating burnout, rebuilding identity, and redefining what success truly means.Simon shares honest insights on discipline, creativity, resilience, team culture, and how to lead with clarity in a fast-changing world. Whether you’re an aspiring marketer, a young professional finding direction, or a leader shaping teams, this conversation will leave you with practical wisdom and fresh perspective.

A real, honest conversation on career pivots, burnout, leadership, and finding balance. From elite sport to global brands, our guest Kerry Williams shares the mindset shifts, hard lessons, and wins that shaped her journey. If you’re navigating work, identity, or growth, this one’s for you!

Join us for an in-depth conversation with Andrew Mortimer (aka Morty), co-founder of the Apertto Partnership and former media leader at Sky, as he shares insider insights into the media landscape and marketing mistakes to avoid. Learn about long-term brand investment, building trust with agencies through leadership and psychological safety, and the pros and cons of in-housing media capabilities. Perfect for marketers, media planners, and anyone wanting a clearer view of modern media strategy.

In this episode, we sit down with Charlie Green, co-founder of The Office Group, as he shares insights from his 20-year journey building a pioneering flexible workspace company valued at over a billion pounds. Discover lessons on co-CEO leadership, brand building focused on people, the future of work, navigating growth, and the importance of resilience and emotional intelligence in business. From start-up stories to reflections on legacy and sustainability, this conversation offers a masterclass in entrepreneurship and innovation in real estate.

In this episode, we sit down with Jay Safdar, Interim Head of Marketing at AllSaints, to unpack his journey, his marketing philosophy, and the unconventional choices that shaped his career. From the evolution of e-commerce to finding your place in a fast-changing industry, Jay shares honest insights, real experiences, and actionable advice for anyone building their path in marketing today.From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

In this episode, we sit down with Dr Grace Kite, Founder of Magic Numbers, to unpack what marketing effectiveness truly means in today’s fragmented media world.From influencers to econometrics, this episode is packed with practical wisdom for marketers who want to make smarter, data-driven decisions!

In this episode, we sit down with Jill Dougan, to dive deep into her incredible marketing journey from navigating global leadership to building brands that truly connect. Jill shares her insights on balancing life and leadership, the evolving marketer landscape, AI’s role in shaping the future, and how to create your own luck in today’s fast-paced world.Whether you’re a budding marketer, brand strategist, or business leader, this conversation is packed with practical wisdom, personal stories, and trends you’ll want to take notes on.

In this episode of The Places We’ll Go – Marketing Show, we sit down with Dan Elton, a marketing leader known for his strategic clarity, curiosity, and innovation mindset. From navigating uncertainty to embracing Gen AI, Dan opens up about his journey, lessons, and the ideas shaping the future of marketing.Don’t forget to subscribe for more conversations with industry leaders!

Ever wondered how agencies are evolving, AI is changing the strategy game, and small brands are punching above their weight? 🤯Whether you’re a marketer, strategist, entrepreneur, or just curious about the future of business, this episode is packed with insights, real talk, and actionable tips.

Join us as we chat with Jo McClintock, VP of Brand & Marketing at Trainline, about what it takes to stand out in marketing today. From leading your brand story like a protagonist to navigating international markets and supporting new talent, Jo shares actionable insights for marketers at all stages of their careers.Whether you’re a budding marketer or a seasoned professional, this episode is packed with practical insights and inspiring advice.Don’t forget to like, comment, and subscribe for more conversations with industry leaders!

In this episode, we sit down with Pete Markey, one of the most respected CMOs in the industry, to dive deep into the mindset, lessons, and philosophies behind a successful marketing career.From navigating a purpose-driven journey to embracing constant learning and understanding the power of personal branding, Pete shares powerful insights for anyone looking to grow as a leader and stand out in today’s fast-changing business world.Whether you’re a marketer, founder, or simply curious about how top leaders think, this conversation is packed with actionable advice and real-world wisdom.

What does it take to build a world-class marketing team in 2025? In this in-depth conversation, marketing leader Rachel Exton shares actionable insights on everything from brand building and customer orientation to AI integration and leadership strategies. Whether you’re a marketer, entrepreneur, or business leader, this episode is packed with wisdom to help you stay ahead.Subscribe for more conversations with global leaders, marketing experts, and business innovators!

What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today?In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of marketing. From blending brand, product, and performance, to why “half plan is the plan,” Chris brings boardroom wisdom every marketer and leader needs.Whether you’re just starting out or mid-career, this episode is packed with practical advice, inspiration, and hard-earned insights.

AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️In this episode, Zehra Chatoo dives into:👉 The hidden bias in AI👉 What it means for brand building today👉 Why creators are the new algorithm👉 How to navigate workplace culture & bias👉 The career advice she wishes she had at the startWhether you’re a creator, marketer, or someone navigating the future of work, this episode is packed with insights you can’t afford to miss.

In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.

Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future.From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important conversations on the future of humanity with technology.Listen to more such conversations :YouTube 👉 https://youtube.com/@theplaceswellgomarketingshow?si=Q_w3VDMBldoo8yrJSpotify 👉 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV?si=rJwYLnETSRieNDnMJI84FwITunes 👉 https://podcasts.apple.com/gb/podcast/the-places-well-go-marketing-show/id1536877345

"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion & purpose09:09 – The real key to success16:43 – Why circumstances don’t define success19:21 – How to get your foot in the door22:47 – The “just do it” mindset + 9/4 trick32:36 – The future of marketing40:16 – The brand stamp: Why everything you do matters44:27 – The power of vision boards50:42 – Luck, mindset & manifestation52:30 – Amelia’s final advice on successWant to build a startup that actually lasts? Start here!

The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉🔔 Subscribe for more episodes with the boldest minds!In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:⚠️ Why fear is essential to creative breakthroughs🧠 How to protect creative teams from failure anxiety🚀 Why ""playing it safe"" is the biggest threat to your brand🎮 How he marketed Call of Duty & Candy Crush without losing soul🌱 What it means to build an AI-led plant-based brand with heart🤝 The one thing every marketer MUST do: find an ally📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that silence voices (especially for women), and practical strategies for mental health on social media, managing bias, and thriving as your authentic self.If you’re tired of playing small, battling imposter syndrome, or shape-shifting for an ‘inclusive culture’ that isn’t inclusive at all, Amy’s insights will hit home. This is for founders, marketers, creatives and anyone ready to rethink workplace diversity, cultural expectations, and the real impact of social media on mental health.Enjoyed this? Hit subscribe for more conversations on brave leadership and inclusion. #socialmediamentalhealth #inclusiveculture #diverseworkenvironment #authenticity #womensvoices #workplacediversity #mentalhealth

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she leads one of the UK's most trusted charities with a clear mission: just get stuff done.What keeps her grounded? Time spent with cancer patients in their final days who choose to advocate for research that will help others—a profound reminder of human goodness that drives the urgency behind breakthrough innovations in AI, personalized medicine, and early detection.But this isn't just about scientific advances. Michelle reveals stark realities about cancer inequalities—how people in deprived areas face later diagnosis and poorer outcomes—and why this is fundamentally a social justice issue requiring targeted action.Key insights include:-Why 40% of cancers are preventable (and exactly how)-The critical difference early diagnosis makes (10% vs 90% survival rates)-How the HPV vaccine achieved a 90% reduction in cervical cancer-Why bowel cancer rates are rising alarmingly among young people globally-Practical steps every listener can take todayWhether you're interested in health, leadership, or social change, this conversation offers both hope and concrete action. Michelle's three-part call to action is simple: take care of yourself, seek help when something feels wrong, and find a way to contribute to the fight.#beatingcancer #cancerresearchuk #fundraising #aiincancer #leadership #hope #generationgoal #socialjustice #earlydiagnosis #prevention