C-Suite Philanthropy - Meeting The Needs of Community and Business

In today’s episode, Jeff Bond chats with Tanya Coventry-Strader, Interim Executive Director at Mothers & Others for Clean Air, an organization working to protect children’s health by reducing the impacts of air pollution and climate change throughout the Southeast.  Tanya Coventry-Strader is a purpose-driven social impact and communications leader. After a corporate career that included executive roles at Time Warner, Carter’s, and Build-A-Bear Workshop, she founded Brand + Purpose, a consultancy helping companies define, articulate, and activate their purpose by aligning their values, culture and brand equity to find cost-effective ways to put social impact to work for the organization as well as society. Tanya talks to Jeff about the relationship between brand building, social impact work, and purpose work, and the importance of creating a corporate strategic giving plan, which aligns with a company’s core values, and connects authentically with stakeholders. More About Tanya Coventry-Strader Tanya Coventry-Strader is a purpose-driven social impact and communications leader. After a corporate career that included executive roles at Time Warner, Carter’s, and Build-A-Bear Workshop, she founded Brand + Purpose, a consultancy helping companies define, articulate, and activate their purpose by aligning their values, culture and brand equity to find cost-effective ways to put social impact to work for the organization as well as society. Tanya has also worked with non-profits including Habitat for Humanity International, The Carter Center, Westside Future Fund, and Committee for Common Ground.  RESOURCES RELATED TO THIS EPISODE Follow Tanya at linkedin.com/in/tanya-coventry-strader CREDITS Theme Music 🎵RickyValadez from Pond5.com Produced by ChatWithLeadersMedia.com  See omnystudio.com/listener for privacy information.