Cable Bureau President on New New Advertising Technologies Born from On-Demand

Co-host Brad Forsythe interview Sean Cunningham, President of the Cabletelevision Advertising Bureau. Sean Cunningham is the president and CEO of the Cabletelevision Advertising Bureau (CAB), one of the television industry’s leading trade organizations. Since his appointment in June of 2003, he has transformed the CAB with the strategy of presenting the medium’s many emerging options credibly to advertisers and their agencies. This effort precedes an eighteen-year career in several senior management positions, with some of the most recognizable and respected companies in the advertising industry. Most recently, Cunningham was executive vice president & managing director at Universal McCann in New York. During his tenure, he was responsible for the management of four of the agency’s strategic operating units. Cunningham held media positions of increasing responsibility culminating with being named executive vice president & media director for Ammirati Puris Lintas in both the U.S. and Canada during the 1990’s. Additionally, he served as executive vice president & media director for Lowe, Lintas & Co. just prior to joining Universal McCann.