Campbell Butler - Live at the Sport Strategy Summit

Recorded live at the Sport Strategy Summit in Brisbane on 30 July 2026, this episode is part of a special Scoreboard series featuring conversations with the leaders, innovators and decision-makers shaping the future of sport.What makes a sports brand truly memorable? Chris Titley speaks with Campbell Butler, Co-founder and Creative Director of Lovework Studio, about the originality, tension and strategic thinking behind great logos and visual identities. Campbell also shares why Brisbane 2032 presents a major opportunity for sport and the creative industry to embrace bold design, augmented reality and more interactive sporting environments.Show Notes:For more information about Lovework StudioVisit: https://www.lovework.studio/Learn more about the Sport Strategy Summit at https://www.sportstrategysummit.com.au/Follow Scoreboard on Spotify for more conversations with athletes, executives and leaders from across sport and business.