Can Amazon PPC Success Be Predicted? (Classic)

In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansour will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!🦡 Highlights0:00 - Guest Introduction: Who is Mansour Norouzi?0:37 - Forecasting Focus: What is forecasting in Amazon PPC?2:30 - How complex is Amazon advertising?3:27 - Why never stop learning?5:44 - What does forecasting really involve?8:55 - How to plan financially for advertising?11:47 - How to determine market share?17:46 - Which tools help understand the market?29:25 - How to empower your Amazon strategy?🦡 Resources & Links🦡 GET AD BADGERFind Michael Erickson Facchin — Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Mansour: Mansour NorouziIncrementum DigitalHow Does Tracking Keywords Help PPC?How To Develop A Successful Client Relationship?How To Launch Amazon Products That Customers Actually Want?What Amazon PPC Updates Do You Need For 2024?How Can I Build Tasks To Help My Amazon PPC Campaign?How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notesCreditsHost and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno