Can Brands Compete Through the Payment Experience?

The payment experience has always been considered a “necessary evil” for ecommerce sites. There’s information merchants need to accept, validate and fulfill online orders. But now, technology is turning the payment experience into an opportunity for differentiation. During this week’s Retail Remix, two executives embedded in this exciting new world of payment share their thoughts on: What consumers actually expect from the checkout phase of the online shopping journey; How the rise of mobile wallets, accelerated checkout tools and BNPL has set new standards for success; How merchants can best align their current ecommerce experiences with consumer needs to identify key ways to improve; and Why tech players across the ecommerce ecosystem, including BigCommerce and PayPal, are coming together to drive innovation in payments. RELATED LINKSLearn more about BigCommerce conversion solutionsLearn more about PayPal’s retail offeringsGet details on how BigCommerce is helping merchants offer FastLane by PayPal on their sitesDownload Retail TouchPoints’ deep-dive report on the payment experience