EPISODE · Feb 7, 2023 · 20 MIN
Can Brands Really Be Authentic?
from The Overthinkers · host Lynette Wong & Shann Biglione
Authenticity seems to be on every CMO's lips. Apparently the new kids on the consumer block are obsessed with it. But is it really possible for a brand to be authentic? And is it even part of the contemporary brand's must haves? Let us overthink this!
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