Can H&M decouple growth from environmental impact?

We sit down with Marcus Hartmann, Regional Head of Sustainability & Public Affairs at H&M North Europe, to unpack the fashion giant’s most recent sustainability report — and the company’s evolving strategy for reducing its environmental footprint.In this conversation, we discuss the realities behind overproduction, the promise and limits of resale, and why transparency is both a communications challenge and a business imperative. Marcus also shares H&M’s perspective on upcoming EU legislation and the role of collaboration in driving systemic change. In this conversation, we talk about:Why H&M is doubling down on transparency in its sustainability effortsThe significance of disclosing total production volumes — and what the numbers revealHow resale is growing, but still accounts for just 0.6% of turnoverWhy decoupling financial growth from resource use is a “tough cookie,” but non-negotiableThe technologies H&M is betting on — from AI to fiber-to-fiber recyclingHosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.