PODCAST · technology
Scandinavian MIND
by Scandinavian MIND
Scandinavian MIND is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries. Sign up to our newsletter here. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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Boozt innovates AI traffic
Konrad Olsson sat down on stage with Asger Storebjerg, Group Director of Media and Performance at Boozt, to cut through the AI hype and explore what's actually moving the needle in fashion retail. The conversation revealed a company applying AI strategically and measuring results with discipline....
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AI in fashion brand building (with Stefan Ilkovics)
In this episode, Konrad Olsson speaks with Stefan Ilkovics, an AI and creativity expert working across fashion, beauty, and luxury. Stefan is currently Creative Director and AI & Innovation Lead at Puig, and co-founder of the generative AI studio Naughty Society. Over the years, he has worked…
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Insights from D-Congress (with Per Ljungberg)
In this episode, we speak with Per Ljungberg, Head of D-Congress, about the evolution of the Nordic region’s largest tech trade show for fashion and retail. Ljungberg explains why the event is expanding beyond its original focus on e-commerce and retail technology to include branding, culture…
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What happened to sustainability in fashion? (with Lisa Bergstrand)
We speak with Lisa Bergstrand about why sustainability has slipped down the priority list for many brands, what actually happened with EU regulations, and why traceability has become the central issue for the industry. Lisa Bergstrand is the founder of Bergstrand Consulting and has worked with...
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Agentic commerce insights from NRF (with Jacob Lovén)
Jacob Lovén is a Swedish tech writer, co-founder of the advisory firm The Perspective, and host of the Retail All-Stars Podcast. In this conversation, we revisit NRF Week in New York and the ongoing industry debate around agentic AI. During NRF, Löfven hosted a series of live podcast sessions at...
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A legacy retailer’s bet on actionable data
This is the third episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through and reduce overstock. In this conversation, Konrad Olsson speaks with Andreas Weitkamp,...
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How data is redefining the fashion agent
Ben Botas explains how fashion agencies are evolving from sales intermediaries to data-driven partners that align brands and retailers around shared insights and sell-through performance. This is the second episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with...
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How commerce becomes conversational
We speak with Oskar Rundqvist, co-founder and CEO of eComID, about the shift from search-and-filter to conversational discovery, why “the interface becomes the store,” and how brands can retain data, loyalty, and margins with on-site AI agents. AI is changing how people shop. With large language...
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Inside Les Deux’s data playbook
This is the first episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through and reduce overstock. In this conversation, Konrad Olsson speaks with Morten Kristiansen, Chief...
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Reshaping fashion imagery (with Lisa Bagge)
We speak with Fashionlab co-founder Lisa Bagge about how AI is changing image production in fashion — from e-commerce photography to campaigns — and how it can help brands move faster while reducing returns and overproduction. We discuss how brands are adopting new tools across their workflows,...
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How AI enables sell-through and minimises overstock
At Transformation Conference Stockholm, C&A and Markmi shared how AI-driven pricing helps fashion retailers optimise markdowns, protect margins, and adapt faster to changing market conditions. In this conversation, we speak with Laurent Mainil, Founder of Markmi, and Markus Krenn, Head of...
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The human touch in the new creative economy
As AI tools become more embedded in creative workflows, what happens to intuition, craft, and authorship? In this behind-the-scenes episode, we discuss recent articles and interviews published by Scandinavian MIND. The conversation touches on emerging design practices like vibe coding, the rise...
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From gut feeling to data mastery in fashion
We revisit a panel from the latest Transformation Conference in Copenhagen, where we spoke to three industry leaders shaping how fashion brands and retailers use data to improve planning, reduce waste, and boost profitability We speak with: Anna-Karin Holck, Country Retail Manager, Bestseller....
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Does fashion belong in museums? (with Kieran Long)
We speak with Kieran Long, director of Amos Rex in Helsinki. After leading the architecture and design museum ArkDes in Stockholm and the design department at the V&A museum in London, Kieran Long now heads one of the most progressive institutions in the Nordics. Amos Rex in Helsinki In this...
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The human side of AI (with Lauren Crichton)
We speak with Lauren Crichton, Director of Marketing at Sana, about their recent AI Summit – one of the most important tech events in the Nordics. The event gathered leading thinkers on the global AI scene, and Lauren was at the center as the host and moderator. In this episode we discuss: Sana’s...
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The business opportunity in transparancy (Transformation Talks Part 2)
In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new...
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Making sense of legislation (Transformation Talks part 1)
This is the first of two episodes from our recent Transformation Talks in Stockholm. We dive into the rapidly evolving landscape of EU legislation and what it means for international fashion and textile businesses. We speak with: Hege Schøyen, Partner, Frøya Ventures Staffan Olsson, Head of…
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How AI distrupts photography (with Rankin)
We speak to renowned photographer and magazine editor Rankin about his latest project Faik Off, an exhibition and magazine that explores the ethical, creative, and existential implications of artificial intelligence in photography. We discussed: The making of Faik Off, a 420-page AI-powered...
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Transparency for workwear and outdoor
We revisit yesterday’s Transformation Talks in Borås, where we discussed transparency and long-term supplier relationships are creating new business value for workwear and outdoor brands. On stage was •Fanny Ekholm, CSR Manager at Didriksons •Ann Carlsson, CSR & Environment Manager at Blåkläder...
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Can H&M decouple growth from environmental impact?
We sit down with Marcus Hartmann, Regional Head of Sustainability & Public Affairs at H&M North Europe, to unpack the fashion giant’s most recent sustainability report — and the company’s evolving strategy for reducing its environmental footprint. In this conversation, we discuss the realities...
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What EU’s Omnibus means for fashion (with Staffan Olsson)
We speak to Staffan Olsson, Head of Public Affairs at GS1, about the recent developments in EU legislation affecting the textile industry, particularly following the introduction of the Omnibus Simplification Package in February 2025. What does this all mean? We speak to Staffan about: How the...
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Navigating wealth and technology in fashion (with Achim Berg)
We are speaking with Achim Berg, founder of FashionSIGHTS, about the role of AI and technology in the fashion system, fashion as a wealth generator, and his advice to Nordic premium brands. FashionSIGHTS is an independent corporate think tank that aims to redefine thought leadership and advisory…
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A special report from D-Congress
We record directly from the biggest retail events in the Nordics, D-Congress in Gothenburg, where we have hosted several panel talks and arranged our first exclusive round table discussion with leaders from retail, fashion and the tech industry. Hosts: Konrad Olsson, Editor-in-chief and founder,...
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Futureproof your content marketing
We explore how AI is transforming marketing, why brand books need to be rewritten for an AI-driven world, and what businesses must do to stay relevant as automation reshapes content creation and design. In today’s episode, we dive into the latest developments in AI-driven marketing and what they...
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Fashion marketing gets crushed by AI (with Erik Wikander)
We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search. In this episode we talk about: How AI is disrupting the traditional search model. Why brands need to adapt to new…
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The ethics of AI (with Anna Felländer)
We are speaking to Anna Felländer, founder of Anch AI, an ethical AI governance platform that helps companies comply with EU regulations and avoid risks when using AI in their businesses. In this conversation, we talk about: The risks and opportunities of implementing generative AI in the fashion...
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Retail Trends for 2025
Today, we are speaking with Linda Pimmeshofer, an experienced executive in the retail tech space and a collaborator of Scandinavian MIND: Linda shares her impressions from the retail bonanza that was NRF Big Show in New York a couple of weeks ago. In this episode, we talk about: Why popups are...
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Lessons from Nike, New York and NRF (with Greg Merrill)
We are speaking with Greg Merrill. Greg is an Advisor, Executive, Entrepreneur, Board Member, and the former Global Head of Digital Transformation at Nike. In this episode, we talk about His observations from The NRF Big Show that just took place in New York City How to make use of data as a...
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How strategic content builds brands
In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. We talk about: How technological and generational shifts have made the dominant marketing funnel...
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Are we ready for Digital Product Passports?
We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collaboration with the fashion tech startup Impulso. The Digital Product Passport (DPP) represents retail’s most significant structural and data change...
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Solving large-scale textile recycling
We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. Syre has captured the attention of the fashion and sustainability communities with...
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Fashion design in the age of AI
We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world. We talk about: How technology can elevate the design process How copyrighted designs become even more valuable in the face of technology Lessons learned from the music industry…
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The future of circular fashion (with Anna Blom)
We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for...
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Inside the H&M transformation (with Jörgen Andersson and Linn af Klint Kansmark)
We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models. In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of…
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Lindex learnings from implementing new materials
This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore. We are speaking with: Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, Lindex Tina Lemke, Marketing Manager, OnceMore. In this episode, we talk…
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The rise of micro trends in cyberculture
We dive into the new frontier of fashion in digital worlds and gaming. We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany. In this episode, we talk about: How Roblox has inspired a new generation of fashion consumers Why brands should pay attention to...
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Denmark’s lead on textile strategy
We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together. We will hear from: Marie Busck, Chief Sustainability Officer, Danish Fashion & Textile Heidi Svane, Head of Digital, Lifestyle &...
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The business of sourcing textile waste
This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company Rester Åsa Alvhage, Sourcing Manager,...
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The state of AI and creativity
In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND. We talk about: How e-commerce players are boosting commerce with AI New AI tools for marketing and content creation How AI is…
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Solving fashion’s data challenges
Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August. We are hearing from: David Thunmarker, Senior Advisor, Impulso Daniel Di Benedetto, Regional Director Euro North, Centric Software In this episode, we talk about: The inherent problems with an…
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Design leadership in Helsinki
We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago. You will hear from: Teemu Kiiski, CEO, Finnish Design Shop Janni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director,...
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Bridging the fashion-tech divide (with Erik Ulin)
Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology. Erik is currently running the consultancy 0600 LLC, where he offers management consulting services to players in the fashion-tech space, including SoldThrough,...
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Inside the textile transformation (with Christine Goulay)
Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership. She has worked for the material science company PANGAIA and has led sustainable innovation at global luxury group Kering. She is the founder of her consultancy, Sustainabelle. In...
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Tech and creativity at Oslo Runway
We are reporting from the quintessential Norwegian fashion event that took place last week. We will hear from: David Wilkinson, Executive Director, Steen & Strøm Anette Miwa Dimmen, founder, AWAN T-Michael and Alexander Helle, co-founders, Norwegian Rain Jonas Vebner, Project Manager, Munch Live…
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Future of Fashion with Dr Achim Berg
We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month. We talk about: The current state of the global fashion and luxury market Lessons learned from running The State of Fashion report for eight years And his upcoming book, Future of...
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Tech innovators at Copenhagen Fashion Week
We are back from summer and report from the latest editions of Copenhagen Fashion Week and CIFF—Copenhagen International Fashion Fairs. We are speaking with: Anne Marie Mondrup, Co-Founder and COO, BetterChoice Daniel Di Benedetto, Regional Director Euro North, Centric Software. Kata Börönte, XR...
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Next-level innovations at Vivatech
We report from Europe’s biggest startup and tech event in Paris. We hear from: Raphael Slama, Commercial Director, Fruggr Nathalie Seyler, head of Episkin Karl Pärtel, co-founder, Raiku Pascal Le Melinaire, President, Sweetch Energy We talk about: The major misconceptions regarding sustainable...
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Navigating new regulations for textile recycling
This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMore. We are speaking with: Maria Persdotter, Industrial policy specialist at Södra. Åsa Degerman, Manager, OnceMore® at Södra. In this episode we…
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The future of the Nordic fashion designer
We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges for designers in a more fragmented fashion landscape. We will hear from: Jenny Hytönen, designer Anna Semi, designer and teacher, Aalto University...
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The evolution of Fashion in Helsinki
We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week. We share three conversations: Jani Niipola, Executive Director, Fashion Finland Laura Juslin & Lilli Maunula, founders of the design studio Juslin Maunula Sara...
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ABOUT THIS SHOW
Scandinavian MIND is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries.
Sign up to our newsletter here.
Hosted on Acast. See acast.com/privacy for more information.
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Scandinavian MIND
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