Can Performance Marketing Build Brands?
from The Overthinkers Hosted by Lynette Wong & Shann Biglione
There has been a lot of discussion about long term brand build and short term activation in the last few years. We've engineered our thinking around this opposition where one does a specific job the other doesn't deliver, or at least not as well. This week, we explore if performance marketing (search, e-commerce, programmatic etc.) can be a good vehicle to build a brand, and if yes how?
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How long is this episode of The Overthinkers?
This episode is 19 minutes long.
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This episode was published on October 12, 2020.
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