Can Pet Owners Get a Veterinary Appointment? What a Secret Shopper Study Revealed

Send us Fan MailWorried pet parent meets phone tree is a stress spiral no one needs—so we put it to the test. We sat down with health services researcher Dr. Simon Haeder to unpack a large secret shopper study that mimicked real owners calling nearby clinics to book first-visit puppy care. Across six diverse states, the results upend common assumptions: two-thirds of callers landed an appointment, average waits hovered around six days, and typical drives were about 13 minutes. Even better, directory inaccuracies were rare.But averages aren’t the whole story. A meaningful slice of callers never reached a human or bailed after long holds, and rural clients paid a bigger time tax with longer waits and drives. We zero in on the most fixable barriers—phones and scheduling—and outline practical steps clinics can take right now: enable online booking for routine visits, add an answering service or AI-assisted intake to capture messages reliably, and set clear callback expectations. These low-friction changes reduce abandonment, calm anxious owners, and free front-desk teams to focus on in-clinic care.We also zoom out to the big questions shaping veterinary access. How different are wait times for dentistry, oncology, and other specialties, especially outside metro hubs and away from teaching hospitals? What happens as pet insurance grows? And how do cats, horses, and rural communities fit into an access map still being drawn? You’ll come away with data you can use, a checklist to improve client communication, and smart planning tips if you’re welcoming a new pet.If this conversation helps you see veterinary access more clearly, subscribe, share with a fellow pet lover, and leave a quick review so others can find the show.JAVMA article: https://doi.org/10.2460/javma.25.05.0311INTERESTED IN SUBMITTING YOUR MANUSCRIPT TO JAVMA ®  OR AJVR ® ?JAVMA ® : https://avma.org/JAVMAAuthorsAJVR ® : https://avma.org/AJVRAuthorsFOLLOW US:JAVMA ® :Facebook: Journal of the American Veterinary Medical Association - JAVMA | FacebookInstagram: JAVMA (@avma_javma) • Instagram photos and videosTwitter: JAVMA (@AVMAJAVMA) / Twitter AJVR ® : Facebook: American Journal of Veterinary Research - AJVR | FacebookInstagram: AJVR (@ajvroa) • Instagram photos and videosTwitter: AJVR (@AJVROA) / TwitterJAVMA ®  and AJVR ®  LinkedIn: https://linkedin.com/company/avma-journals