EPISODE · Apr 11, 2022 · 35 MIN
Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.
What this episode covers
In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.
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Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur
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