Can Smaller PI Firms Still Compete?

Episode 58In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Jason Epstein, a Seattle personal injury lawyer and owner of Premier Law Group.Jason shares how a philosophy degree led him to law school at Pepperdine, his early decision to pursue PI to avoid billable hours, and his path from opening a firm straight out of school to building a partnership-based practice.He explains the firm’s growth to 12–13 employees and four attorneys through referrals, community involvement, Spanish-language outreach, and SEO, while avoiding billboards, TV, and heavy paid search. Jason and Keith discuss competition in paid digital marketing, private equity, and alternative business structures.Watch the episode on YouTube: https://youtu.be/DkRD8XwurEgLearn more about LEXGRO: https://lexgro.com/